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The Aristocrats(tm): Advertising, Convergence, Privacy and P
An SI Board Since February 2012
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Emcee:  sense Type:  Moderated
The Aristocrats: Advertising, Convergence, Privacy and Profits

Think advertising is dead ? Did you hear, Facebook is doing an IPO ? And, they just announced they're pulling in ONE BILLION DOLLARS a year pre-IPO, most of it from ADVERTISING ? Apparently, they're doing something right that others just aren't getting quite so right as they are ?

Facebook Files for IPO; Reveals $1 Billion in 2011 Profit, Advertising Is 83% of Facebook's Revenue

There clearly are new opportunities other than advertising that will exist, too, as the tech advances, but, advertising has long been a focus of the tech development... from long before the tech worked... because of the obvious $ interest in linking the real mobility of consumers to parallel mobility in the ability to target them with advertising where they are, and when they are. Tech enables convergence... and convergence will both require and enable more new tech. The unexpected will occur and new potentials will be realized. That's what always happens when new technologies are finally realized. Innovation happens.

And, just as clearly, a lot of the future opportunities that have been envisioned, for years already, once we all have fully web-enabled smartphones with 3-D projection video, have thus far largely failed to materialize in workable form... or in a form consumers accept as a tool that is a benefit, a seamless addition, rather than an vile intrusion. Much of that difficulty seems it has occurred because of myopia in the "push"... but, much also because of intransigent resistance to enabling the tech that's possible to deploy already. But, that doesn't mean you shouldn't be trying right now, looking to catch (or create) the "next Facebook" ?

Mobility in our personal technology is a still fairly new reality. There are already many things you can say "there's an app for that" about. Amazing, sure, but, not all that much different about most of them, though... as they're not "fully converged" enough to have considered our NEEDS that can be met because our own mobility can now be "technology assisted" ? There are still some remarkable examples of what's possible. But, our focus isn't just on the evolution of technology... it's on finding "the next big thing" early... so that we can make money from the trends we identify... before most others are even aware those technologies... or trends in adopting them... exist.

So, that's the topic... converging our way to "the next big thing" since blogvertising... didn't quite get us there? Read on, and converge into the cloud of companies addressing needs in hardware, cloud services, mobile search, advertising, location-based services and the growing ubiquity of the Internet of Things... and all the other things those things, and the potentials they enable, will require. A list of "convergence" focused stocks is last:

Company Flogs on Convergence
Sprint

Convergence News Links:
Wall Street Daily
Barron's Tech Trader Daily Column
TCC Technology Convergence Conference Feb 7, 2013 Santa Clara Convention Center
Tech News World: Media Convergence

Convergence "Concept" Links:
Wikipedia Description
YouTube Video(4:46) The "Convergence" of Advertising to Mobile Marketing and Text Message Advertising.
Convergence - The Present Tsunami Hitting Advertising (Augustine Fou, ClickZ, May 25, 2011)
The Convergence of Advertising and E-commerce (Tim O'Reilly)
Advertising, Media and the Convergence Model (AEJMC Hot Topics, July 7, 2010)
The Bizarre and Uncomfortable Future of Advertising & Public Relations Convergence (pr-squared.com)
Gigaom.com

Convergence Tech "Business Concepts", News and Links: Software, Hardware, Apps/ Webware, etc.
Digital Signage Weekly
Mobile Payment Concept Defined (Wikipedia)
Mobile Payments Today
Mobile Payments World

Advertising News and Links:
Nielsenwire
AdvertisingAge
ADWEEK
Advertising Industry Newswire
Yahoo Industry News

Hit ? Or, miss ?
Red Couch Interactive
GoConvergence
Brogan & Partners Convergence Marketing
Convergence, circa 2004
Advertising Trends: Digital Convergence
Ad Refinery
Marketing and Advertising Convergence (circa 2008)

Is That Even Legal ?: under construction

List of Stocks:

Electrocomponents plc (Pink: EENEY)
Premier Farnell plc(PFL.L)( Pink: PIFLF)
Google(Nasdaq: GOOG)
Sprint (NYSE: S)
Motorola Mobility (NYSE: MMI)
Nokia (NYSE: NOK)
NXP Semiconductors (Nasdaq: NXPI)
ARM Holdings, plc (NasdaqGS: ARMH)
Broadcom (Nasdaq: BRCM)
Symantec (Nasdaq: SYMC)
Sourcefire (Nasdaq: FIRE)
Monster Offers (OTCBB: MONT)
Convenience TV (OTCBB: CRPZ)
Church & Crawford (Other OTC: CCWF)
Thwapr (OTCBB: THWI)
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ReplyMessage PreviewFromRecsPosted
36Still at the level of "noise"... but, there are already a number of hysense-2/11/2015
35Republican FCC Commissioner Slams ‘Obama’s 332-Page Plan To Regulate The Internesense-2/7/2015
34In the wake of the Facebook IPO... it seems there IS still value out there in adsense-8/18/2012
33An all to rare input from the "privacy" interest... ca.news.yahoo.comsense-7/24/2012
32They Work! Facebook Mobile Ads Are Clicked 13X More, Earn 11X More Money Than Itsense-7/1/2012
31Twitter's Mobile Ads Begin to ClickMajority of Revenue on Social Network Comsense-7/1/2012
30Here's one that perhaps belongs in the "privacy concern" column...sense-6/18/2012
29Anyone Who Thinks Mobile Advertising Is Going To Be Huge Needs To See These Chasense-6/15/2012
28Mobile Advertising: The $20B Opportunity Mirage Article makes a couple of excesense-6/15/2012
27What Madison Avenue Needs to Know About Mobile Advertising Article by Robert Hsense-6/15/2012
26finance.yahoo.comsense-6/12/2012
25Good News in Digital Advertising Growth... Is Still Bad News for Many Digital Nesense-6/7/2012
24A CCWF news tidbit is a bit dated now... but, clearly relevant with a "triasense-5/30/2012
23Why Cash is Losing its Currency CBS News Articlesense-3/25/2012
22Article with bits relevant to both CRPZ and MONT: Emerging Retail Trendssense-3/22/2012
21Others, elsewhere, have opined that the CCWF revenue model is "not realistisense-3/2/2012
20Church and Crawford signs Pilot Project with Indian Financial provider to targetsense-3/2/2012
19Symbols associated with the prior post: Electrocomponents plc (Pink: EENEY) Psense-3/2/2012
18Frantic buyers cleaned out the shelves of two UK retailers offering a small US$3sense-3/2/2012
17Verizon Seeking Convergence through Acquisition Turns to Netflix... Or Does It ?sense-3/2/2012
16Kansas City May Become Epicenter of Google's Big TV Disruption Speculationsense-3/2/2012
15Network equipment giant discusses how operators can increase capacity, coverage,sense-2/29/2012
14Far bigger news from MONT: 300:1 Reverse Split Will leave OS 215,540 when it sense-2/26/2012
13A mixed bag in a flurry of news coming from MONT Feb 14: Monster Offers and Icsense-2/26/2012
12Recent changes to the original post followers might want to check out: Conversense-2/26/2012
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