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Universal Studios Home Video and Hop-On Introduce
The World's First Disposable, Fully Recyclable Cell Phone
The Jurassic Park Survival Cell Phone
UNIVERSAL CITY, Calif., Nov. 29 /PRNewswire/ -- In a major first for the
entertainment and telecommunications industries, Universal Studios Home Video
(USHV) and Hop-On (OTC: HPON) have partnered to launch the first-of-its-kind,
disposable cell phone in connection with the DVD/home video release of
"Jurassic Park III" on December 11. The limited edition introductory phone, a
specially-designed Jurassic Park Survival Cell Phone, employs the latest
hands-free, voice-activated communications technology, and will be available
only as an exclusive FREE offer via inserts in thousands of "Jurassic Park
III" DVDs and videocassettes for a limited time.
Cutting-Edge Telecommunications Technology
The exclusive Jurassic Park Survival Cell Phones will offer 60 minutes of
prepaid calling time without the requirement of a cellular service contract or
monthly fee. Compact and lightweight in design as well as fully recyclable,
the cell phones require only two buttons: CALL and END. Using mistake-proof,
automated voice-recognition dialing, the cell phones include a hands-free
earbud/microphone to provide safe and convenient communication. Once
activated, the phones are supported by 24-hour operator assistance and last up
to six months.
The limited edition Jurassic Park Survival Cell Phone will also feature a
branded "Jurassic Park" faceplate to enhance collectability. Hop-On plans to
release a regular disposable cell phone in national retail outlets for
$30 after the introductory promotion with "Jurassic Park III."
The Jurassic Park Survival Cell Phone combines the latest cutting edge
communications product with one of the year's biggest theatrical box-office
successes in time to capitalize on heightened consumer awareness during the
holiday shopping season surrounding the home video/DVD release. The cell
phone offer will be communicated via on-pack stickers on all DVD and VHS
copies of "Jurassic Park III" as well as through in-store merchandisers.
"Because a cell phone played such a crucial role in "Jurassic Park III,"
we were looking to find a unique telecommunications partner to help celebrate
the film's release on DVD," said Ken Graffeo, senior vice president of
marketing, Universal Studios Home Video. "Our partnership with Hop-On is
ideal and we are thrilled to be bringing the next wave of cell phone
technology to consumers."
"The Jurassic Park Survival Cell Phone is designed to give consumers easy
access to help if they need it -- anytime, anywhere," said Peter Michaels,
chairman and CEO, Hop-On. "As an entrepreneurial communications company we
are extremely excited to be partnering with one of the most successful and
dominant global media and communications organizations. Hop-On's phones have
the potential to revolutionize the communications industry and this launch is
an important step toward that goal."
Multi-Million Dollar Franchise Tie-In
"Jurassic Park III," which earned over $180 million in box-office
receipts, carries on the legacy of one of the most successful franchises in
motion picture history. With over $1.8 billion in combined worldwide
box-office, record-setting theatrical openings, recognition as some of the top
grossing films of all-time, numerous Academy Awards and nominations,
$2.5 billion in retail sales, a 95% global recognition rate, and consumer
appeal that continues to cross age and gender lines, "Jurassic Park III" is
poised to follow in the giant footsteps of its home video predecessors,
"Jurassic Park" and "The Lost World: Jurassic Park."
Universal Studios Home Video's most ambitious DVD to date, "Jurassic Park
III" features the most in-depth look at ILM's special effects wizardry ever
compiled, boasting over 10 hours of entertainment. "Jurassic Park III" will
also be available on VHS and as a special 4-disc "Jurassic Park Trilogy
Collection" DVD set which includes an exclusive bonus disc, "Beyond Jurassic
Park," containing an additional two hours of features. And as a special
incentive, a "Buy 1, Get 1 Free" offer will give consumers who purchase
"Jurassic Park III" on DVD the opportunity to own another Universal title for
"The Jurassic Park III" Collector's Edition DVD, available in both
widescreen and full frame versions, will be priced at $26.98 suggested retail
and the VHS, at $22.98 SRP. In addition, a 4-disc "Jurassic Park Trilogy
Collection" which includes "Jurassic Park," "The Lost World: Jurassic Park,"
"Jurassic Park III," and an exclusive bonus disc, "Beyond Jurassic Park," will
be priced at $75.98 SRP.
Anxious to fund research for his new theory of velociraptor intelligence,
renowned paleontologist Dr. Alan Grant (Sam Neill) is persuaded by a wealthy
adventurer (William H. Macy) and his wife (Tea Leoni) to accompany them on an
aerial tour of Isla Sorna. This infamous island, once InGen's site B, has
become both a primordial breeding ground for John Hammond's magnificent
creations and a magnet for thrill-seekers eager to encounter them.
When a tragic accident maroons the party of seven, Grant discovers the
true reason his deceptive hosts have invited him along. In their perilous
attempt to escape with their lives, the dwindling group encounters terrifying
new creatures undisclosed by InGen, and Grant is forced to learn the dreadful
implications of his raptor intelligence theory firsthand.
CAST & FILMMAKERS
Cast: Sam Neill, William H. Macy, Tea Leoni, Alessandro Nivola, Trevor
Morgan, Michael Jeter, John Diehl, Bruce A. Young, Mark Harelik, and Laura
Executive Producer: Steven Spielberg
Producers: Kathleen Kennedy and Larry Franco
Directed by: Joe Johnston
Written by: Peter Buchman, Alexander Payne, and Jim Taylor
Directory of Photography: Shelly Johnson
Production Designer: Ed Verreaux
Film Editor: Robert Dalva
Composer: Don Davis
Original Themes by: John Williams
Live-Action Effects by: Stan Winston
Special Visual Effects & Animation by: Industrial Light & Magic
Universal Studios Home Video is a unit of Universal Studios
(www.universalstudios.com), a part of CANAL+, the TV and Film division of
Vivendi Universal, a new global leader in media and communications.
Hop-On (OTC: HPON) is the developer and marketer of the world's first
disposable, fully recyclable and contract-free cell phone. Based out of
Garden Grove, California, Hop-On has distribution agreements with some of the
nation's largest retailers and convenience stores. The company will provide
users with national coverage through preeminent carriers, including Williams
Communications, among others. For more information, visit www.hop-on.com .
For artwork or screeners, please fax your request to Universal Studios
Home Video Publicity at (818) 866-0226, or visit www.USHVpublicity.com .
SOURCE Universal Studios Home Video
/CONTACT: Maria LaMagra, +1-818-777-4315, Evan Fong, +1-818-777-5540, orYuko
Sakamoto, +1-818-770-0115, or Online, Matt Kalinowski,
+1-818-777-5344,firstname.lastname@example.org, all of Universal Studios Home
Video; or ShawnaLynch or Deborah Bancroft, of Bender Helper Impact Public
Relations,+1-310-473-4147, for Universal Studios Home Video; or David
Pasquale,+1-646-536-7006, or Jim Olecki, +1-646-536-7021, both of The Ruth
Group,www.TheRuthGroup.com, for Hop-On/
/Web site: ushvpublicity.com /
/Web site: hop-on.com /
/Web site: universalstudios.com /
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