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[ VIA.b ] [ VIA ]The reunion of CBS and Viacom after more than 20 years has created an advertising juggernaut that blends dominant franchises from cable to radio, network television to outdoor advertising, and syndication to new media assets, including Marketwatch and IWON. com. With a combined market cap approaching $100 billion as the merger closed on May 4, 2000, and the leadership of two of the most savvy veterans of the entertainment industry, will this new Viacom prove to be the best collection of entertainment assets for investment in the media sector?
Key facts: Conversion ratio is 1.085 shares of VIAB for evry 1 share of CBS. Viacom, Class B carry no voting rights. Viacom, Class A are the voting shares. Sumner Redstone holds the majority of the Class A shares.
Symbols: VIA VIA.B
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