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Technology Stocks
Preference Technologies
An SI Board Since February 2000
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Emcee:  afrayem onigwecher Type:  Unmoderated
StockUp.com Changes Name to Preference Technologies


LAS VEGAS--(BUSINESS WIRE)--Feb. 24, 2000--StockUp.com(TM) Inc., (formerly traded on OTCBB:SKUP), a Las Vegas-based Internet technologies company, announced today that it is now conducting all business under its new name, Preference Technologies Inc. (OTCBB:PFER).

Preference Technologies will continually introduce Internet technologies to replace aging information tools currently residing on the Internet. These technologies facilitate the customization and management of large amounts of information in a user-friendly manner, as well as generate website traffic and user retention for partnered and licensed media partners, companies and general websites.

"Under our new name we will continue to develop and release technologies that help ease the complexity of the Internet for both consumers and businesses," said Michael Calderone, CEO and president of Preference Technologies. "This is only the next step in accomplishing what the company originally set out to do, create and contribute to the next-generation Internet."

About Preference Technologies' Products

The Global Information Gateway(TM) (GIG)(TM)

The Global Information Gateway (GIG) is a software product that acts as a communications and information aggregator, delivering real-time, customizable information to a user's desktop. The product is composed of multiple channels that organize and present information by different lifestyle aspects (e.g., business, sports, entertainment, etc.); the first channel deployed is QuoteStream(TM).

In addition to becoming the next generation in accessing information on the Internet, the GIG also provides a direct communication link to the consumer, facilitating more complete targeted marketing. The GIG also acts as a distribution device to easily deploy software products for both Preference Technologies and partners.

The Corporate Information Gateway(TM) (CIG)(TM)

Corporate Information Gateways (CIG) are partnered versions of the Global Information Gateway, which can be used as marketing tools for specific corporate clients or business-to-business operations. In addition to fulfilling a marketing function, the CIGs can also be used as a corporate intranet/extranet streaming messaging device tailored for each corporate client's needs.

The partners provide content, distribution and publicity on the CIG, which is downloaded from their website or distributed on CD ROM. In addition to accessing information the GIG provides, Corporate Information Gateway clients are able to determine what information is to be distributed to any specific employee or targeted customer, as well as control messaging internally and externally.

About Preference Technologies Inc.

Preference Technologies (formerly StockUp.com), a Microsoft (NASDAQ: MSFT) Certified Solution Provider, is an Internet technologies company actively developing second-generation Internet technology designed to increase and retain web traffic and produce user customization for a wide range of Internet products.

Internet products and technologies will be made available for retail and licensing distribution at a later date.

Statements about the company's future expectations, including future revenues and earnings, and all other statements in the press release other than historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. The company intends that such forward-looking statements be subject to the safe harbors created thereby. Since these statements involve risks and uncertainties and are subject to change at any time, the company's actual results could differ materially from expected results.

Preference Technologies, Global Information Gateway, GIG, Corporate Information Gateway, CIG, QuoteStream, and the Preference Technologies logo are trademarks of Preference Technologies Inc. Other companies' products may be trademarked by their respective company and therefore are protected by law.

CONTACT:

Preference Technologies Inc., Las Vegas

Clinton Pope, 702/648-6400

cpope@stockup.com

KEYWORD: NEVADA

BW0493 FEB 24,2000

12:15 PACIFIC

15:15 EASTERN
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