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Web site: varsitybooks.com
From the S-1:
We are a leading online retailer of new college textbooks and have established a platform for marketing products and services to the nation?s 15ÿmillion college students. We have sold textbooks to students at over 2,400 colleges and universities in each of the 50 states. According to MediaMetrix, www.varsitybooks.com had over 645,000 unique visits in August 1999, which made us the most visited college-oriented Web site. Using the Internet, we are able to provide our customers with a convenient purchasing process and reduced prices. Our carefully selected and trained network of more than 1,000 campus student representatives promotes our brand and products, enabling us to customize our marketing to the particular dynamics of each campus and reach students on a peer-to-peer basis. We plan to use this network of student representatives and our student-focused Web site to increase the number of products and services we offer and provide a marketing opportunity for other businesses.
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