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Technology Stocks
Harris Interactive, Inc. (HPOL)
An SI Board Since September 1999
Posts SubjectMarks Bans Symbol
16 4 0 HPOL
Emcee:  Glenn Petersen Type:  Unmoderated
Harris Interactive, Inc. (stock symbol: HPOL)

From the most recent 10-K:

“Harris Interactive is an international full-service, consultative market research firm widely known for The Harris Poll (one of the world’s longest-running, independent opinion polls) and for pioneering online market research methods. Harris Interactive serves clients worldwide through its offices in the United States, Europe and Asia and through a global network of independent market research firms. The Harris Interactive Service Bureau provides other market research firms with mixed-mode data collection and panel development services as well as syndicated and tracking research consultation.

In June 2006, the market research industry analysts at Inside Research named Harris Interactive the 12th largest U.S. market research organization (down from 11th in 2005), and in August, 2006, we were named the world’s 12th largest market research firm. In September 2006, Inside Research named us the world’s fastest-growing market research firm for the third consecutive year.”

Company website:

SEC filings:

The company raised $93.38 million on December 7, 1999 when it sold 6,670,000 shares in a public offering at $14 per share. The shares traded as high as $24 per share that same month. When the Internet Bubble imploded, the shares subsequently traded as low as $1.65 per share during the fourth quarter of 2001.

When HPOL initially went public the company was marketed as an Internet play, even though most of its polling was done through more traditional methods. Some sample disclosures from its 10-K for the period ending December 31, 1999:

“We are the leading Internet-based market research and polling firm in the world, with what we believe to be the largest online panel of approximately 4.3 million unique cooperative respondents…We believe we are the largest full-service provider of Internet-based market research and polling services, providing such services as custom research, multi-client research, service bureau research and customer relationship services…Historically, we have provided our market research services exclusively through traditional methodologies. We believe, however, that the Internet is changing our industry. Accordingly, we have made, and will continue to make, significant expenditures in the development of our technology platform, our online panel and management and staff to lead the transformation of the market research and polling industry to an Internet-based platform.”
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16Lights out: Petersen-2/7/2014
15Nielsen buying Harris Interactive for about $117M Nielsen buying market researcGlenn Petersen-11/28/2013
14Harris Interactive Inc. and Total Research Corporation Announce Strategic MergerGlenn Petersen-8/6/2001
13 I bought this morning. no brainer, just need a little patience. I know someon5handicap-3/1/2000
12 I wish I had been paying attention as I would have jumped on this. I think it Snow Shoe-2/29/2000
11 Somebody's playing a game here. I'm in in the AM.5handicap-2/29/2000
10 Pleased with my purchase at $19.75. I'm in.Labrador-12/7/1999
9 Starting to post on Level II. So far highest bid 23J Gunn-12/7/1999
8 Did anyone else receive IPO share? Are you going to hold or flip? I don'tDavid E. Meyer-12/7/1999
7 IPO PROS: "These people are the grandfathers of opinion poll based marketSnow Shoe-12/6/1999
6 HPOL priced at $14 per share: Monday December 6, 7:56 pm EasterGlenn Petersen-12/6/1999
5 SEC Report: ------------------------------------------------------------------westpacific-12/6/1999
4 Hoover's has HPOL scheduled for next week: Red Herring has theGlenn Petersen-12/5/1999
3 I am a Harris poll participant. I received a letter from the CEO last week invDavid E. Meyer-11/24/1999
2 Hoover's has HPOL scheduled for the week of December 6: hoovers.comGlenn Petersen-11/23/1999
1 Also from the S-1: CORPORATE INFORMATION We were incorporated in Delaware on Glenn Petersen-9/19/1999
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