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If you ever watch any TV at all, and even if you're as skilled at channel surfing as I claim to be, there's just no avoiding having to watch an occasional commercial every now and then. The very fact that a commercial should capture your attention for its duration, whether it's a 30 second spot or a full-blown infomercial, should be the driving force behind its design, and it seems that some commercials are done so well that the next time you come across it while surfing the channels, you'll actually stop to watch it. On the other hand, some are either so poorly written or just plain stupid that you'll wear out the batteries in your remote control trying to avoid them!
I've never worked in the advertising industry in any capacity. I've started this thread only because I've found myself sitting back in my easy chair and trying to figure out why a particular commercial appeals to me or not. I actually have enough unmitigated audacity about me to have determined on occasion that I could've improved a particular commercial......if only they'd gotten my advice before they aired it!
So...got any favorites? For that matter, got any that you consider really, really bad for one reason or another? Tell me about 'em!
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