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Technology Stocks : Netflix (NFLX) and the Streaming Wars -- Ignore unavailable to you. Want to Upgrade?

To: Glenn Petersen who wrote (2072)10/11/2021 5:39:12 AM
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Netflix to Sell ‘Squid Game’ Goods, Other Products on Walmart Site

The ‘Netflix Hub’ for consumer merchandise is part of the streaming company’s broader effort to diversify revenue and market its content

By Joe Flint
Wall Street Journal
Oct. 11, 2021 1:01 am ET

The Netflix hit ‘Squid Game’ will be among the shows that the company taps as a source of merchandise for the digital store. PHOTO: YOUNGKYU PARK/NETFLIX

Netflix Inc. NFLX 0.13% is teaming up with Walmart Inc. WMT 0.30% to create a digital storefront on the retailer’s website that will sell merchandise tied to hit shows such as “Stranger Things” and “Squid Game,” the companies said.

The partnership is part of Netflix’s broader strategy to develop new revenue streams beyond its core subscription business and market its content away from its own platform.

Netflix consumer products, from T-shirts to stickers to dolls, are already available online from several retailers. The deal with Walmart creates a dedicated area of for Netflix merchandise, the Netflix Hub—the first such online storefront that Netflix has created with a national retailer. Netflix also has its own online store,

“We want to continue to meet fans wherever they are, whether that’s through our biggest online marketplace at Walmart, or the more boutique and curated,” said Josh Simon, Netflix’s vice president of consumer products.

Mr. Simon said revenue won’t be the only measuring stick of success for the venture. “The real value is in reinforcing fan love for the shows and films they see on Netflix,” he said.

Netflix licenses its intellectual properties to manufacturers, who create the merchandise. Netflix also gets a percentage of the manufacturer’s sales to retailers, a person familiar with the matter said.

Netflix-themed merchandise includes “Squid Game” T-shirts, “Nailed It!” baking kits and a “Stranger Things” Bluetooth cassette player. The company doesn’t disclose the size of its emerging e-commerce business.

Netflix is the world’s biggest streaming service, with more than 200 million subscribers world-wide. But growth has slowed, particularly in the U.S. Netflix faces increasing competition from rivals including Walt Disney Co. ’s Disney+ and Inc.’s Prime Video.

Netflix is also entering the videogame space as it tries to attract new customers and keep existing subscribers on its platform for longer periods.

Netflix’s product lineup also includes items tied to the show ‘Stranger Things.’ PHOTO: NETFLIX

Netflix Chairman and Co-Chief Executive Reed Hastings has said he doesn’t expect new business lines such as e-commerce and videogames to be significant revenue generators.

“It’s enhancing the big service that we have,” Mr. Hastings said on a recent call with Wall Street analysts, adding that the goal is to help build interest in the company’s major titles. “The reason we’re doing them is to help the subscription service grow and be more important in people’s lives.”

Walmart Executive Vice President Jeff Evans said the partnership is an opportunity for the retailer to connect with the Netflix fan base and potentially attract new customers.

Associating with more upscale brands has become a priority for Walmart. Earlier this year, it unveiled a partnership with Gap Inc. to sell Gap-branded home goods in its store. It has also launched a series of higher-end fashion lines.

Write to Joe Flint at

Netflix to Sell ‘Squid Game’ Goods, Other Products on Walmart Site - WSJ

To: Glenn Petersen who wrote (2072)10/17/2021 3:48:30 AM
From: Glenn Petersen  Respond to of 2122
‘Squid Game’ officially had the biggest Netflix original launch ever

By Jacob Siegal
October 13th, 2021 at 2:57 PM

The legend of Netflix’s new series Squid Game continues to grow in the days following its release. On Tuesday, Netflix Geeked on Twitter announced that 111 million global accounts have started watching Squid Game. This makes the South Korean thriller the first Netflix original series to surpass 100 million viewers during its launch window. Notably, it only took Squid Game 17 days to reach such a milestone. Netflix typically measures a show’s launch window as its first 28 days on the service.

Squid Game has Netflix’s biggest launch ever

Netflix recently revealed its top 10 original series of all time during the 2021 Code conference. Keep in mind that these figures below represent the number of accounts that watched at least two minutes of any episode within the show’s first 28 days on the streaming service:
1. Bridgerton Season 1: 82 million accounts

2. Lupin Part 1: 76 million accounts

3. The Witcher Season 1: 76 million accounts

4. Sex/Life Season 1: 67 million accounts

5. Stranger Things 3: 67 million accounts

6. Money Heist Part 4: 65 million accounts

7. Tiger King Season 1: 64 million accounts

8. The Queen’s Gambit: 62 million accounts

9. Sweet Tooth Season 1: 60 million accounts

10. Emily in Paris Season 1: 58 million accounts

As you can see, Squid Game blew all of these shows out of the water. In fact, it seemingly took around two weeks for the show to break the record. Squid Game started streaming on September 17th, which means it’s still only been on Netflix for 26 days. There’s no telling how many more subscribers have spent at least two minutes watching the show in the past nine days.

Despite being a foreign-language series that arrived without much fanfare, Squid Game is going to go down as the biggest Netflix original in the service’s history. A Netflix spokesperson told The Verge that the series has reached the number one spot on the top 10 list in 94 countries. That’s every country in which Netflix features a top 10 list. Squid Game has also topped the list in the US for 21 days straight. That’s the longest any foreign-language show has ever stayed in that position.

“Before, with older media, when one country’s filmmaker wanted to go to bring their film to another country, there were a lot of barriers with time and language,” Squid Game writer and director Hwang Dong-hyuk told IndieWire. “For example, if it’s a Korean movie venturing into the U.S. market, we had to go to the film festivals and find a distributor in the U.S. But now we have streaming services and YouTube, so we have the infrastructure to go global in everything that we make. I think now if there’s good content, the global audience is just waiting to watch it. I think ‘Squid Game’ is proof that this is possible. The only possible problem that’s left could be the language barrier, but I think people are warming up to that, as well.”

'Squid Game' officially had the biggest Netflix original launch ever (