Ascential Software Pays Off For Mandalay Resort Group in High Stakes Game of Customer Relationship Management
Thursday February 5, 1:24 pm ET
Owner of 16 Gaming and Entertainment Resorts Selects Ascential Software to Provide Critical Solution for Strategic Business Initiative
LAS VEGAS, and WESTBORO, Mass., Feb. 5 /PRNewswire-FirstCall/ -- Ascential Software Corporation (Nasdaq: ASCL - News), the enterprise data integration leader, today announced that Mandalay Resort Group (NYSE: MBG - News), a leading owner and operator of world-class entertainment and business destinations in Nevada, Illinois, Michigan and Mississippi, has selected enterprise data integration solutions from Ascential Software as the cornerstone of its next generation customer relationship management (CRM) platform. Mandalay Resort Group will use Ascential DataStage XE and Ascential Real-Time Integration (RTI) Services to integrate data from the company's 16 resorts in real-time, enabling the company to improve branding, marketing and guest loyalty programs.
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"Our market is very dynamic," said Tracy Austin, chief information officer for Mandalay Resort Group. "Ascential Software is a key component of our CRM tool kit, which will help us respond quickly to market trends and enable us to tailor branding and marketing programs across the entire Mandalay Resort Group portfolio. Our goal is to grow revenue by maximizing room and casino returns, improving gaming returns, and increasing retail and restaurant sales. We can only implement marketing programs to achieve these goals when we have a complete understanding of our customers from all service touch points -- and we can't do that quickly and efficiently without Ascential Software."
Mandalay Resort Group is replacing proprietary custom software that feeds the company's CRM system. Ascential DataStage XE and RTI Services are designed to enable Mandalay to efficiently integrate data from all of the company's 16 locations for a business intelligence platform that gives the company an integrated, real-time view of individual guests. The IT architectural strategy is all about ensuring a flexible CRM framework to meet the needs of Mandalay Resort Group customers, property operators and marketing executives.
"Mandalay Resort Group has achieved success in a complex industry by understanding their guests and using that knowledge to deliver experiences that keep them coming back," said Mark Register, chief marketing officer and vice president of marketing, industry solutions and global alliances at Ascential Software. "Ascential Software is helping Mandalay expand that vision by enabling them to capture and leverage more guest information, reliably and quickly."
Ascential DataStage XE is a component of the Ascential Enterprise Integration Suite(TM), Ascential Software's enterprise data integration platform that combines industry-leading solutions for data profiling, data quality and data transformation and delivery on a shared platform of software services. The Ascential Enterprise Integration Suite provides unlimited scalability through parallel processing, management of meta data, any-to-any connectivity and real-time data integration. Ascential RTI Services extends the reach and enables the seamless interoperability of Ascential Software's data integration solutions within an enterprise's service-oriented architecture (SOA).
Final implementation of the software at all Mandalay Resort Group properties is subject to certain regulatory and joint venture approvals.
About Mandalay Resort Group
Mandalay Resort Group (NYSE: MBG - News) is a leading owner and operator of world-class entertainment and business destinations serving multiple segments of the market with casinos, hotels and entertainment attractions in key regions of the United States. The company owns and operates 11 properties in Nevada: Mandalay Bay Resort & Casino, Luxor, Excalibur, Circus Circus, and Slots-A-Fun in Las Vegas; Circus Circus-Reno; Colorado Belle and Edgewater in Laughlin; Gold Strike and Nevada Landing in Jean and Railroad Pass in Henderson. The company also owns and operates Gold Strike, a hotel/casino in Tunica County, Mississippi. The company owns a 50% interest in Silver Legacy in Reno, and owns a 50% interest in and operates Monte Carlo in Las Vegas. In addition, the company owns a 50% interest in and operates Grand Victoria, a riverboat in Elgin, Illinois, and owns a 53.5% interest in and operates MotorCity in Detroit, Michigan.
About Ascential Software
Ascential Software Corporation is the leading provider of enterprise data integration solutions to organizations worldwide. Customers use the Ascential Enterprise Integration Suite to integrate and leverage data across all transactional, operational and analytical applications with confidence in the accuracy, completeness and timeliness of critical information. Ascential Software's powerful data profiling, data quality, data transformation, parallel processing, meta data and connectivity solutions enable customers to reduce total cost of ownership and increase return on IT investment. Headquartered in Westboro, Mass., Ascential Software has offices worldwide and supports more than 3,000 customers in such industries as financial services, telecommunications, healthcare, life sciences, manufacturing, consumer goods, retail and government. More information on Ascential Software can be found on the Web at www.ascential.com.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This release contains forward-looking statements based on current expectations or beliefs, as well as a number of assumptions about future events, and these statements are subject to important factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The forward-looking statements in this release address a variety of subjects including, for example, the functionality, characteristics, quality and performance capabilities of Ascential Software's products and technology; results achievable and benefits attainable through deployment of Ascential Software's products; specific uses of DataStageXE and Real Time Integration services. The following factors, among others, could cause actual results to differ materially from those described in these forward-looking statements: the ability of Ascential Software to expand its market share; growth rates for the enterprise data integration software market; general business conditions in the software industry, the technology sector, and in the domestic and international economies; rapid technological change in the markets served by Ascential Software; dependence on international operations; global and geopolitical instability; and difficulties that Ascential Software may experience integrating technologies, operations and personnel of completed or future acquisitions, including the recent acquisition of Mercator Software, Inc. For a detailed discussion of these and other cautionary statements, please refer to the filings made by Ascential Software with the Securities and Exchange Commission, including, without limitation, the most recent Quarterly Report on Form 10-Q. Ascential Software disclaims any intent or obligation to update any forward-looking statements made herein to reflect any change in Ascential Software's expectations with regard thereto or any change in events, conditions, or circumstances on which such statements are based.
Ascential and DataStage and Ascential DataStage XE, Ascential Enterprise Integration Suite are trademarks of Ascential Software Corporation or its affiliates and may be registered in the United States or other jurisdictions. Other marks are the property of the owners of those marks.
Source: Ascential Software Corporation |
