To: Dr. Frank Antwerpes who wrote ( 82) 11/4/1998 2:47:00 PM From: John Lawrence Respond to of 87
FVHI selected for Bertelsmann's Online Bookselling. (First Lafferty Group And Financial Industry Foundation, then E-Trade, and now four days later, Bertelsmann's AG. It seems pretty clear that more major contracts will be coming soon. 4Q should be very interesting.) FIRST VIRTUAL SELECTED TO MANAGE E-MESSAGING SERVICES FOR BOL, BERTELSMANN'S ONLINE BOOKSELLING VENTURE Personalized Messaging Campaigns Will Support Online Sales Efforts SAN DIEGO -- Nov. 4, 1998 -- First Virtual Holdings Inc. (NASDAQ: FVHI), a leader in advanced messaging systems for Internet commerce, today announced it has been selected to provide comprehensive messaging services to support online book sales for BOL, the upcoming global online bookselling venture of Bertelsmann AG. First Virtual's solution, the Interactive Messaging Platform (IMP), is the cornerstone technology that will drive the international marketing efforts to deliver customized e-messaging campaigns in five languages to BOL customers worldwide. "Retailers like BOL are turning to personalized e-messaging as a way to strengthen customer relationships online," said Keith S. Kendrick, president of First Virtual. "E-messaging nurtures a sense of continuity by providing relevant information to subscribers. The message is anticipated, carefully targeted and customized to qualified recipients. All of this adds up to delivering the right message to the right person at the right time." The agreement calls for First Virtual to manage all phases of BOL's messaging, including message campaign production, distribution, response-handling and tracking. First Virtual's Interactive Messaging Platform will drive the delivery of a customized and personalized e-mail customer newsletter including a broad range of information and timely topics from online shopping deals to bestseller items. The IMP also delivers e-messages that are optimized for visual appeal. This presentation optimization ensures that customers receive the most visually and functionally advanced message designed by BOL. "Customer focus is central to BOL, and e-mail outreach is one of the primary means of providing our customers with timely, personalized information and service," said Chip Austin, CEO of BOL. "Our partnership with First Virtual will enable us to communicate and interact directly with customers around the world through the power of personalized e-mail messaging."