SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Strategies & Market Trends : Trader J's Inner Circle -- Ignore unavailable to you. Want to Upgrade?


To: Elroy who wrote (54546)4/6/2022 10:14:42 AM
From: Trader J  Respond to of 56514
 
ROKU: Just realized that I did not answer you last couple of questions Elroy.

ROKU is an aggregator of streaming more than a pure streaming content play, though they are expanding their offerings. For me, with a cost of $27/shr., it's now as much about the capital gains as anything. The story has shifted, not changed, as it relates to streaming but I still like the position of ROKU, especially with their OS on top TVs and their position as an aggregator of the space. I LOVE taking my ROKU stick with me on trips still and their intl. expansion still has opportunity though results have been mixed.

I expect they'll be a buyout target unless they misplay their hand and try to become the next big streamer and compete with those already in the space (I hope not). They are still earning a ton of revenue from the primary streamers and their ad dollars are still increasing as well.

It's not the play it was when it was close to $500 and I still lament only unloading 50% of my position on the second ascent of the stock, but I'm still holding because enough of the story remains in tact and I don't want to take $100 in cap gains.