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Strategies & Market Trends : Trader J's Inner Circle -- Ignore unavailable to you. Want to Upgrade?


To: Elroy who wrote (54546)4/6/2022 10:14:42 AM
From: Trader J  Respond to of 55477
 
ROKU: Just realized that I did not answer you last couple of questions Elroy.

ROKU is an aggregator of streaming more than a pure streaming content play, though they are expanding their offerings. For me, with a cost of $27/shr., it's now as much about the capital gains as anything. The story has shifted, not changed, as it relates to streaming but I still like the position of ROKU, especially with their OS on top TVs and their position as an aggregator of the space. I LOVE taking my ROKU stick with me on trips still and their intl. expansion still has opportunity though results have been mixed.

I expect they'll be a buyout target unless they misplay their hand and try to become the next big streamer and compete with those already in the space (I hope not). They are still earning a ton of revenue from the primary streamers and their ad dollars are still increasing as well.

It's not the play it was when it was close to $500 and I still lament only unloading 50% of my position on the second ascent of the stock, but I'm still holding because enough of the story remains in tact and I don't want to take $100 in cap gains.