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To: Glenn Petersen who wrote (2)4/10/2008 10:27:11 PM
From: Arthur Radley  Read Replies (1) | Respond to of 33
 
Glenn,
As with you, I would like to see the GPM going up, but as they indicated in SEC filings, '08 will not show an improvement in this area. Marketing and infrastructure expenses will impact this number, but addition of three key marketing employees recently is wise investment. Also, the national TV ad campaign will be short-term negative on growing GPM, but long-term benefit.

Key is growing revenues and profits will come, but this will not be an overnight wonder....and I still think they will be a buyout candidate when the numbers are right.