To: donpat who wrote (19 ) 3/13/2006 1:10:13 PM From: caly Respond to of 33 But the corporate name remains iCurie? iCurie Re-launches as Celsia Technologies Monday March 13, 12:35 pm ET Company Will Launch a New Website to Support Global Re-Branding Efforts SEOUL, South Korea, March 13 /PRNewswire-FirstCall/ -- iCurie, Inc. (OTC: ICUR - News), a full solution provider and licensor of thermal management products and technology for the PC, consumer electronics, lighting and display industries, today announced a comprehensive global re-branding initiative. The Company is re-branding itself as "Celsia Technologies," which reflects its ambition to establish the Company's unique technology under a strong brand in the thermal management marketplace. A new website will be launched in April 2006 in conjunction with the Company's global re-branding efforts ( celsiatechnologies.com ). The Company's corporate name will remain iCurie, Inc., and the ticker symbol will remain OTC: ICUR. Hakan Wretsell, Chief Executive Officer of the Company, said, "Thermal management continues to be a critical concern to companies worldwide. The brand name Celsia Technologies more accurately reflects our continued focus on thermal management issues across the industry groups we serve. Our cutting edge technology addresses the needs of today's leading products by offering lighter, thinner, competitively priced thermal management solutions that do not require an external power source." Wretsell continued, "As part of this global re-branding effort, we are launching a new website that will give our customers and investors better insight into our technology and the scope of our product offering. We are very excited by our accomplishments to date and are confident that our efforts to introduce our Company and technology to the global marketplace will be very successful." About Celsia Technologies iCurie, Inc., operating under the brand name Celsia Technologies, is a full solution provider and licensor of thermal management products and technology for the PC, consumer electronics, lighting and display industries. The Company is a leader in developing and commercializing next-generation cooling solutions built on its patents in thermofluid nanotechnology. Celsia Technologies' extensive intellectual property portfolio includes patents registered in Korea, the U.S., Japan and Taiwan, with patents pending in the EU, Russia, India and in China. For more information visit: celsiatechnologies.com . Contacts: Michael Karpheden iCurie, Inc. Chief Financial Officer Phone: (305) 529-6290 Email: contact@icurie.com David Pasquale / Abbas Qasim The Ruth Group Executive Vice President Phone: 646-536-7006 / 7014 Email: dpasquale@theruthgroup.com / aqasim@theruthgroup.com