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Technology Stocks : GTIS - Will it be a Phoenix or not ? -- Ignore unavailable to you. Want to Upgrade?

To: Scot who wrote (2312)7/16/2000 1:07:23 PM
From: Scot  Read Replies (1) | Respond to of 2319

Interplay Signs Distribution Agreement with Wal-Mart
Interplay has teamed up with Uncle Sam to distribute games. That is, the retail chain founded at the hand of Sam Walton. The game publisher has signed an agreement with Wal-Mart to distribute its PC product straight into the retail chain. The deal is part of its ongoing effort to further develop retail partnerships and manage its product in the channel. In the current battle for retail space and to reach new consumers, steps such as this are important and should benefit the game publisher with broader exposure. However, publishers of action games and other contentious titles are sometimes required to bundle their releases with different box art and content, so we are waiting to hear from the game creator regarding changes that might be required to get their titles within the retail giant's spacious walls.

Update: "There will be no changes in our content. Wal-Mart will edit those SKUs that are deemed inappropriate for their customers. The retailer will have a lot of acceptable content to do appreciable business with us."--vice president of sales