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To: greg s who wrote (211003)10/19/2021 2:46:29 AM
From: Doren
   of 211495
 
Man... their commercial is annoying. I want to see the new Macbooks but I DO NOT want to sit through 22 minutes of bombastic hype to see the new features... like the "tiny keyboard screen"... I guess I'll have to wait to see what that is.

I'll wait until someone reasonable on youtube makes a 4 minute review.

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To: greg s who wrote (211003)10/19/2021 3:12:11 AM
From: Doren
   of 211495
 
Going backwards on the design and forwards on the chips... good both ways.

Its nice to see them finally responding to customers and common sense with the ports, MagSafe, hopefully a non-disaster keyboard, basically erasing the Ive bullshit "elegance" sales pitch for a machine that works. There's hope yet.

Apple listened to its most loyal customers and fixed its laptop problems from the last five years

I guess the batteries are bigger and they charge faster too.

God their commercials are annoying. Just give me the facts... show some stats on speed don't tell me its "faster." Raving about the screen as if anyone really cares... one thing he didn't rave about is a touch screen like my experimental new laptop which does have a touch screen.

As a tech company, its a bit funny they had to go backwards technologically on the keyboard and mag-safe... WTF were they thinking. I think Ive had them all buffaloed. Anyway its a good thing.

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To: Doren who wrote (211005)10/19/2021 3:31:58 AM
From: J.F. Sebastian
1 Recommendation   of 211495
 
God their commercials are annoying. Just give me the facts... show some stats on speed don't tell me its "faster." Raving about the screen as if anyone really cares...
That's geek talk. Only tech heads care about the stats of speeds or screens or RAM.

I laugh every time I see some geek online screaming about how Android's specs are better for this or that. No one else cares.

You don't market a machine by stating arcane specs, you sell the flash.

Geeks can look up the specs if they need them.

You must know this. Did you never take a marketing class?

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To: J.F. Sebastian who wrote (211006)10/19/2021 4:08:21 AM
From: Doren
2 Recommendations   of 211495
 
> You must know this. Did you never take a marketing class?

Another person like me:

Apple finally listened to the pros 78 And ditched the MacBook’s cons

On Monday, Apple announced an intentionally thicker (in the case of the 16-inch model) and heavier MacBook Pro filled with ports — including HDMI, the SD card slot, and even the return of the MagSafe charging cable — plus three USB-C / Thunderbolt 4 connectors, the most capable port around. The new 14- and 16-inch Macs feature up to 64GB of memory, and up to 8TB of the fastest PCI-Express storage on the market, with 7,400MB/sec reads.

But I think I’m buying a Mac.

I’ll probably wait for the dust to settle a bit. As always, there are some big open questions like performance and battery life,

Gotta say, they finally are attractive again. They nailed PART of it. If they get the OS back to better usability I'll buy a new one for sure... but I'm in no hurry.

As for marketing I went to design school. After I graduated I found the most successful instructor there was a bullshit artist. He had Toyota totally buffaloed on a ad campaign he was doing for them. It is profitable... SHORT RUN.

Funny I watch old basketball games on youtube and love seeing commercials (marketing) for all the shit cars US car makers were making and dumping on unsuspecting consumers... mostly ads for crap cars, everyone knows Toyota makes better cars, then and now. They resell for far more than other similar cars. Mechanics know it. The guy I use down the street won't even work on US cars.

LONG RUN consumers want stuff that works right and doesn't break. Ive hurt Apple's reputation with his bullshit. Now they are back to making better quality machines instead of prettier machines... they'll sell more because the chips are better and the bad shit Ive promoted is gone.

> Only tech heads care about the stats of speeds
Not sure if you're joking.

I was referring to Cook raving about better screens and faster chips with no proof... just another CEO spouting corporate talk. They always rave about how good they are. Consumers take it with a grain of salt.

I think people don't care about screens much, I can't see the minute differences.

Tons of people on the Logic Pro board on FB are loving the M specs. Anyone who works with computers wants a fast one... the Intel chips weren't cutting it.

Most people don't understand RAM I grant you. I sometimes explain to confused Logic Pro users that the M chips don't need as much RAM. Apple probably doesn't care to explain that one because its better for them to sell overpriced RAM that's soldered in to people who don't get it but have needed a lot more in the past.

Marketing does bring to mind the new commercials about the Chevy Silverado truck. It has a tailgate you can use for an "office" stupidest thing I've ever seen. Its the reason most people want Toyota trucks. They don't break. You can bring home a load of gravel and the tailgate will work unlike a Silverado which will have you shoveling out a half ton of gravel for a couple of hours before you take it to the dealer for a new one which will cost a lot and take you out of work while its being fixed.



I can tell you NO contractors care about using a tailgate as an "office"... EVERY contractor I know thinks its totally stupid and WORSE its something that's going to break right away and cost a LOT of money to fix.

> Android's specs are better

Really? I don't think so. On that one I don't care much. A faster processor on a phone is mildly attractive.

A faster processor on a work machine is HIGHLY attractive.

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From: NAG110/19/2021 8:45:18 AM
   of 211495
 
This is a funny take on the new, Siri activated, music subscription plan from Apple

ped30.com

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To: NAG1 who wrote (211008)10/19/2021 8:53:32 AM
From: NAG1
   of 211495
 
This is a good sign for the new laptops that Apple demoed yesterday

ped30.com

I liked the new AirPods but am wondering if there is enough there for me, and others, to upgrade.

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To: J.F. Sebastian who wrote (211006)10/19/2021 12:31:21 PM
From: Stock Puppy
   of 211495
 
Doren makes a lot of good points.

You don't market a machine by stating arcane specs, you sell the flash.

Geeks can look up the specs if they need them.

You must know this. Did you never take a marketing class?


..and if you want a really effective commercial, you try to appeal to the widest range of customers.

If the marketer is clever, they could present the specs in a manner that it is in the "background" without disturbing the flash.

I'm sure that there are many are attracted by the flash who turn around and ask their geeky friend what they think.

Geek: "I don't know {and I don't feel like navigating Apple's web site to dig out the specs} - maybe you'd do better this this new HP model!"

I'm saying this as a person who regularly does a lot of work using Terminal -
yes, I do believe in the saying "friends don't let friends use Windows!"*
bit others aren't so enlightened :-)

*- yes each computer has its purpose. if someone needs a PC and not a Mac, I wouldn't push them.

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To: Doren who wrote (211007)10/19/2021 12:35:20 PM
From: Stock Puppy
2 Recommendations   of 211495
 
The new Mac makes more efficient use of RAM {whatever that is, but computers need it and lots of it}
so you don't need as much!

They could put in something like that -
simple, only slightly geeky perhaps, but understandable by everyone.

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To: Doren who wrote (211007)10/19/2021 12:44:31 PM
From: J.F. Sebastian
1 Recommendation   of 211495
 
I wasn't joking, I just meant that most don't care as long as the specs are close or comparable.

To most, the specs don't mean much because they don't understand them or what they'll add to the user experience.

That's why they sell the flash and push the narrative that an iPhone or Mac is "faster" or "better."

I think Apple has done a great job by bringing back features people wanted in these new laptops, like the ports that were missing from previous models.

I agree about Jony Ive, changes like that wouldn't have happened if he were still at Apple.

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From: marcosuveg10/20/2021 7:34:42 AM
   of 211495
 
Thanks for this interesting information!

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