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Roku, Inc. (ROKU)
140.84 +3.33 (+2.42%)
Roku TV Momentum Grows with New Licensee Brands
(CES) Roku, Inc. (NASDAQ: ROKU) today announced that 15 TV brands will launch Roku TV™ models in Canada, Mexico, the United States and the United Kingdom in 2020, providing consumers with a premium smart TV experience at an affordable price. Roku TV brands in 2020 include ATVIO, Element, Hisense, Hitachi, InFocus, JVC, Magnavox, onn., Philips, Polaroid, RCA, Sanyo, TCL and Westinghouse.
Roku TV models are simple to use, featuring endless entertainment and an easy-to-use remote. (Graphic: Business Wire)
In Mexico, new partner brands InFocus, Polaroid and Walmart’s ATVIO will sell Roku TV models, while existing partner brand Westinghouse and others will extend their Roku TV offerings to Mexico. In addition, TCL and Hisense will expand their Roku TV offerings with new Roku TV models launching later in the year.
The Roku TV licensing program offers OEMs and TV brands an easy and cost-effective way to make best-in-class smart TVs at competitive price points that consumers love. Roku offers the #1 licensed TV operating system in North America. Roku provides a TV hardware reference design and the Roku operating system, which provides automatic software updates that deliver new features and streaming channels.
Roku TV models offer consumers a customizable home screen, thousands of free and paid streaming channels and advanced features like fast and easy search across top channels with results ranked by price, and private listening available in the Roku mobile app. The Roku TV home screen puts a customer’s favorite entertainment in one place so it’s easier than ever to watch what they love. People can stream free movies and TV episodes, news and sports or access a cable box, game console, or antenna from the simple home screen.
"2019 was a tremendous year for Roku TV, with more brands, retailers and consumers choosing the platform than ever before," said Mustafa Ozgen, senior vice president and general manager of Account Acquisition at Roku. "We believe that Roku TV represented more than one in three smart TVs sold in the U.S. during the first nine months of 2019, and the number of our licensees keeps growing."