| From: Cooters | 10/17/2020 12:33:35 PM | | | | | | Apple’s Surprise iPhone 12 Pro Upgrade Suddenly Changes The Game
forbes.com
Apple’s new iPhone 12 Pro has a game-changing feature which no other device in the world can offer.
Speaking at the company’s October 13 “Hi, Speed” event, Greg Joswiak, Apple SVP, Worldwide Marketing, introduced several new ‘Pro’ camera features coming exclusively to the iPhone 12 range. Perhaps the most exciting among these is the news that Apple’s new flagships will be able to shoot, edit and share video in Dolby Vision HDR.
This is an incredible achievement for Apple as, according to Joswiak, the iPhone 12 models are the only devices in the world that can do this.
Compared to the standard dynamic range recordings achievable with most cameras, Dolby Vision allows for the display of a far wider range of bright and dark shades simultaneously, enabling recorded content to use the full quality of a Dolby Vision enabled display such as a high-end TV.
Adding this capability to the iPhone 12 increases Apple’s significant lead over the competition when it comes to mobile video capture, allowing consumers to create content in Dolby Vision for the first time, but also cementing the iPhone’s positioning as a viable professional video capture tool. To emphasise this point, the keynote also featured a short film by The Revenant cinematographer, Emmanuel Lubezki, which was shot on iPhone 12.
The impact of HDR video, especially on smartphone-sized displays, can be far more significant than stepping up to 4K or even 8K resolution as its improved dynamics and color are immediately noticeable at any distance from the screen. This will give content creators using the iPhone 12 a significant advantage when it comes to making their content stand out from the crowd.
However one problem still remains, while the iPhone 12 is happy to display Dolby Vision content, the rest of the world has yet to catch up. YouTube can host HDR content, but the vast majority of apps currently cannot, limiting the potential audience for Dolby Vision video. It’s quite telling that even Apple’s keynote wasn’t streamed in HDR.
Full Dolby Vision support has been made possible only thanks to Apple’s home-grown A14 chipset which is significantly faster than anything available to Android devices. And, with this one feature, Apple has put itself in a truly dominant position which the competition is currently unable to challenge. Qualcomm’s forthcoming Snapdragon 875 chipset, set to power the next generation of Android flagships, enables HDR video capture, but has no support for Dolby Vision and can’t match Apple’s editing capabilities.
For now at least, If you want to shoot, edit and view Dolby Vision video, you have no choice but to buy an iPhone 12. |
| | DLB Dolby Laboratories | Stock Discussion ForumsShare | RecommendKeepReplyMark as Last Read |
|
| From: Cooters | 11/2/2020 9:23:32 AM | | | | | | German TV market: share of UHD sets reaches 70%
broadbandtvnews.com
4.7 million television sets were sold in Germany in the first three quarters of 2020, according to data from GfK Retail & Technology released by Deutsche TV-Plattform. The figure includes 3.3 million UHD television sets.
This compares to 4.5 million sets sold in the same period in 2019, when the proportion of UHD’s units sold was 62%, representing 2.8 million UHD displays.
HDR is now very much a standard with 97% of UHD displays sold between Q1 and Q3 supporting at least one method for high dynamic range (HDR) and can display content with a significantly greater contrast range and more natural colours in finer gradations.
In 55 per cent (1.8 million) of these HDR displays, in addition to the static HDR standards HDR10 and HLG (Hybrid Log Gamma), dynamic HDR methods such as Dolby Vision or HDR10+ are also integrated. 460,000 of the UHD HDR TVs can handle all four of the above-mentioned and currently relevant HDR methods.
Since 2014, a total of 17.4 million UHD televisions have been sold in Germany.
Deutsche TP-Plattform assumes that with the positive sales track continuing the threshold of 20 million UHD TVs sold will be reached by the end of 2020.
Click to share on Facebook (Opens in new window) Click to share on Twitter (Opens in new window) Click to share on LinkedIn (Opens in new window) Click to share on WhatsApp (Opens in new window) |
| | DLB Dolby Laboratories | Stock Discussion ForumsShare | RecommendKeepReplyMark as Last Read |
|
| To: Cooters who wrote (233) | 11/2/2020 4:05:56 PM | | From: Cooters | | | | New all time high, on a pretty rough day, in a pretty rough week. On volume.
against a better market backdrop, another all time high on heavy volume, closing at the high. Textbook heavy accumulation. |
| | DLB Dolby Laboratories | Stock Discussion ForumsShare | RecommendKeepReplyMark as Last Read |
|
| From: Cooters | 11/6/2020 12:22:25 PM | | | | | | Bad news for Samsung TV owners, Xbox Series X doesn't support HDR10+ after all
Earlier rumours to the contrary are false
whathifi.com
<snip>
While Microsoft is right to point out that the Xbox Series X supports the more widely available HDR10 and Dolby Vision formats, it's still a shame to discover that HDR10+ isn't also on the spec list after all. Owners of Samsung TVs will be particularly disappointed, as their sets resolutely don't support Dolby Vision. |
| | DLB Dolby Laboratories | Stock Discussion ForumsShare | RecommendKeepReplyMark as Last Read |
|
| From: Cooters | 11/10/2020 8:48:47 AM | | | | | | The HDR Video Landscape is a Mess, and Apple Wants to Clean It Up
petapixel.com
For those paying attention, the HDR video landscape is incredibly convoluted. But before we get into that, it’s important to recognize that HDR video is not the same as HDR photography, and it certainly is not related to the over-sharpened, oversaturated images popular five to ten years ago.
HDR video refers to a technology that results in more colors and more faithful reproduction of those colors on screen. The very smart Simon Cohen explains what HDR is here in greater detail here. In short:
HDR content (when viewed on a high-quality HDR TV) looks better than standard dynamic range (SDR) content because it is brighter and more colorful. You don’t realize it until you see it next to HDR, but SDR content — the kind we’ve been watching for decades on TV, DVD, Blu-ray, or via streaming services — isn’t all that vibrant. HDR ramps up all of the elements we can see so that they’re more lifelike, or at least more like the kind of images you’d seen in a movie theater.
But beyond just understanding what HDR is, looking at the entire HDR landscape means understanding that there are a large number of competing formats in the space, with no clear path from anyone to unifying them. Right now there are five major competing formats, support for which is broken up across different streaming platforms and television manufacturers: HDR10, HDR10+, Hybrid Log-Gamma (HLG), Dolby Vision, and Advanced HDR by Technicolor. All five versions all require specific support from streaming services and screens in order to work.
it gets worse, as Cohen explains:
With ATSC 3.0 (a.k.a NextGen TV) rapidly gaining steam in the U.S., we’re soon going to be able to enjoy broadcast TV in HDR. The only problem is that it will be in the HLG format, which means that within the next few years, there’s going to be a three-way tie between HDR10, Dolby Vision, and HLG for the title of most popular HDR format.
So while HDR is supported by pretty much all major screen makers, they have yet to come to a consensus on which of the formats they should all get behind.
The problem appears to be too much choice, and in an excellent op/ed, Cohen explains that it seems unlikely that one format was going to rise above the others.
It seemed unlikely. That is changing.
Apple decided to take leadership in an area where no one else would, Apple Vice President of Camera Software Engineering Jon McCormack confirmed to PetaPixel in an interview.
“Apple wants to untangle the tangled industry that is HDR,” McCormack said. “And how they do that is leading with really great content creation tools. It goes from producing HDR video that was niche and complicated because it needed giant expensive cameras and a video suite to do, to now my 15-year-old daughter can create full Dolby Vision HDR video. So, there will be a lot more Dolby Vision content around. It’s in the interest of the industry to now go and create more support.
McCormack says the reason Apple picked Dolby Vision is that, in addition to being an excellent format, it allows the company to lay down two encoding tracks in the video file.
“If you play a video back in Dolby Vision, the file can know which to share,” he said. “We built on the HLG color space. If you have a device that doesn’t know Dolby Vision it can still render the 2020 HLG. We did that for this specific reason: HLG 2020 gives us everything we wanted in terms of color space, but it gave us a level of compatibility.”
In his HDR landscape breakdown, Cohen writes that while Dolby Vision is beloved by creators, TV makers, and home viewers alike because of its impressive picture quality, it was less of a slam-dunk in terms of adoption because it is a licensed format. HLG is open-source, however, and Apple’s solution to compatibility is therefore elegant, to say the least.
Apple throwing its support behind Dolby Vision may now force the hands of every other company that had been holding out on licensing the format, or at the very least drive them to adopt HLG.
“One of the wonderful things about Apple is that we have this great worldwide developer relationship team and are off doing a bunch of ecosystem work to help move the industry forward,” McCormack said. “Not very long from now, this weirdly cluttered space will get uncluttered.” |
| | DLB Dolby Laboratories | Stock Discussion ForumsShare | RecommendKeepReplyMark as Last ReadRead Replies (1) |
|
| To: Cooters who wrote (237) | 11/10/2020 9:09:10 AM | | From: Cooters | | | | So, there will be a lot more Dolby Vision content around
Apple and Dolby signed their original agreement 3 years ago and it was the trigger for my interest and initial investment. DV is already well received at the high end of content development, but having it proliferate down to individuals creating DV content on their iPhone is a game changer. Likely the reason for the recent strength and high volume accumulation. Cooters
|
| | DLB Dolby Laboratories | Stock Discussion ForumsShare | RecommendKeepReplyMark as Last Read |
|
| From: Cooters | 11/16/2020 11:23:54 AM | | | | | | If anyone has more detail on any of these please post:
--Analyst Actions: JP Morgan Adjusts Price Target for Dolby Laboratories to $90 From $78, Maintains Overweight Rating
-Analyst Actions: B. Riley Adjusts Dolby Laboratories' Price Target to $79 from $73, Keeps Neutral Rating
Analyst Actions: Barrington Research Adjusts PT on Dolby Laboratories to $95 From $83, Citing 'Meaningful Positive Momentum;' Outperform Rating Kept |
| | DLB Dolby Laboratories | Stock Discussion ForumsShare | RecommendKeepReplyMark as Last ReadRead Replies (2) |
|
| To: Cooters who wrote (239) | 11/16/2020 11:26:24 AM | | From: Cooters | | | | CFRA MAINTAINS HOLD OPINION ON SHARES OF DOLBY LABORATORIES, INC.
12:36 pm ET November 13, 2020
We lift our 12-month target to $84 from $72 on 25.0x our FY 21 (Sep.) EPS estimate and near the middle of DLB's three-year trading band. We keep our FY 21 EPS estimate of $3.36 and set FY 22's EPS at $3.58. DLB prints adjusted Sep-Q EPS of $0.45 vs. $0.66 the year prior, and exceeded consensus by $0.11. Quarterly revenues were down 9% to $271M, but topped consensus by $26M - the beat was largely attributed to a larger-than-expected true-up ($25M vs. $15M) related to shipments in Broadcast (TVs and set-top boxes) and PCs. Gross margin came in below expectations (85.1% vs. 86.5%) on charges related to obsolete inventory in conferencing hardware. DLB's revenue outlook for Dec-Q (Q1 FY 21) was above expectations ($330M-$360M vs. $278M) as large recoveries related to its largest mobile customer are pulled forward from Mar-Q (Q2 FY 21). DLB's expanded role in flagship handsets and new products in communications (Dolby.io) remain encouraging, but largely reflected in the current valuation multiple, in our view. |
| | DLB Dolby Laboratories | Stock Discussion ForumsShare | RecommendKeepReplyMark as Last Read |
|
| |
