From: Glenn Petersen | 1/15/2023 9:15:24 PM | | | | As Gig Economy Companies Flee Europe, Getir Is Taking Over
Rapid grocery delivery apps are leaving the continent, putting the Turkish startup on top. But, its reign is anything but stable.
Morgan Meaker Wired January 11, 2023
FIVE YEARS AGO, investors wouldn’t return Nazim Salur’s calls. Now his company, Getir, is the biggest rapid grocery delivery company in Europe. After the Turkish startup acquired its German rival Gorillas last month, the company was valued at $8.8 billion.
Getir first expanded into Europe via London in 2021, when a post-pandemic gold rush for instant groceries was in full swing. Investors were convinced that lockdown habits would stick and consumers would continue to demand grocery deliveries direct to their homes. Since 2020, investors have flooded the global sector with more than $5 billion in funding. Those billions funded the dramatic expansion of an industry promising a new era of ultimate convenience: groceries on your doorstep in 10 minutes. In Europe alone, companies launched between 2020 and 2021 included Gorillas, Weezy, Blok, Dija, Fancy, and Cajoo.
In a delivery app reckoning, all of those companies have since disappeared or been absorbed by Europe’s three major players: Getir, Flink, and GoPuff. Since Getir swallowed Gorillas in December, the company’s yellow and purple mopeds can be found on roads across seven European countries. Its next largest competitor, Germany’s Flink, is active in three. The American competition, GoPuff, has recently downsized and now only operates in France and Britain. Getir has received funding from Abu Dhabi state investor Mubadala and investment firms Sequoia and Tiger Global to fuel its growth.
The company’s rise from London to Europe’s biggest instant grocery provider is down to Getir’s experience in its home market, says general manager in Europe, Turancan Salur. “We are the pioneers of the sector,” he says. Getir might be new in Europe, but it’s been operating in Turkey for eight years and claims to already be profitable in Istanbul. As a private company, Getir does not publish financial reports. “We have a lot of experience under our belt there and we’ve navigated our fair share of difficult situations and economic difficulties,” says Salur.
While Europe’s newcomers were wrestling with IT problems linked to logistics management, he says, Getir already had custom-made fixes ready to go. “We basically had a preview into the future, whereas our competitors didn’t.”
Getir’s dominance is reflected in number of downloads. The company’s app has been downloaded on Android phones 28 million times worldwide, according to AppRadar data that does not count iPhone installs. That figure far eclipses downloads of GoPuff’s app, which has been installed 5.4 million times. And Getir is not only winning over consumers—couriers are also switching to the company. “From my personal experience, Getir is so much better than being fully dependent on Deliveroo or UberEats,” says Ian Morrison, a courier in London who has been working for Getir in London since June 2021. He gets paid £11.05 ($13) per hour, and receives holiday and sick pay. The company provides him with an electric moped to ride during his shifts and covers his insurance.
Despite that, Getir is not perfect, he stresses. Compared to when he joined, he has to work more hours to receive the same pay, due to changes to the bonus system. He also describes the pressure his warehouse is under to make deliveries quickly, which means the people packing orders are more likely to make mistakes, resulting in wrong or missing items.
In Berlin, workers are more critical. Former Getir worker Ronnie (who declines to give his surname because he wants to protect his privacy) says he experienced missing wages from his pay slips and was given faulty bikes to ride during the six months he spent as a courier for the company. In response, he unsuccessfully tried to organize a works council, a common feature within big German companies designed to complement unions. As a result, he says, he was fired. Getir declined to comment on the case.
Ronnie (who was also fired from Gorillas before he joined Getir) says the problems with pay and equipment were similar at both companies. Yet so far, Getir has not experienced the same protests and unofficial wildcat strikes that Gorillas struggled with in Berlin, its home city.
“We don’t expect any staff challenges,” says Salur. “We have good working conditions. That has not been an issue for us.”
That may change as Getir inherits the attention once bestowed on its competitors. There are multiple social media accounts set up to criticize working conditions at Gorillas, and the Getir Workers Collective launched on Twitter last year. Unions are also anticipating a degradation of working conditions as couriers have fewer employers to choose from. “Working conditions will decrease just as it happened at Deliveroo and UberEats,” says Edouard Bernasse of the Paris-based Collective of Autonomous Platform Couriers, also known as CLAP.
Getir might have swallowed up many of its instant grocery rivals—it acquired Gorillas as well as the UK’s Weezy and Spain’s Blok—but that doesn’t mean there is no competition. “The restaurant delivery companies have also alighted on this segment,” says Peter Backman, a food delivery analyst. Deliveroo and UberEats, companies that traditionally focused on takeaway delivery, now offer groceries in the UK too. In mainland Europe, the German company Delivery Hero operates a series of brands that deliver takeaway alongside groceries.
Getir’s Salur insists companies like Deliveroo and UberEats are only indirect competitors because their business model is different—they rely on third-party shops to fulfill orders whereas Getir delivers straight from its own warehouses. That means the company is more likely to have customer items in-stock and can offer lower prices, he says—a factor that will be important to weather Europe’s cost-of-living crisis.
Getir might have defied critics’ prognosis that the instant grocery bubble has burst—for now. But the past three years has taught the sector that this is a brutal business, and Getir’s reign in Europe is anything but secure.
As Gig Economy Companies Flee Europe, Getir Is Taking Over | WIRED |
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To: Glenn Petersen who wrote (894) | 2/28/2023 4:50:49 PM | From: Glenn Petersen | | | Instacart’s Revenue and Profit Climb Ahead of Public Listing
Grocery-delivery company increased sales 39% last year despite slower results on its app
By Jaewon Kang, Berber Jin and Corrie Driebusch Wall Street Journal Feb. 28, 2023
A part-time worker for Instacart filled customer orders in New Jersey last year.PHOTO: MICHAEL LOCCISANO/GETTY IMAGES --------------------------- Instacart Inc. generated sharply higher sales and profit in the fourth quarter, according to people familiar with the matter and an internal memo, as the company prepares for its highly anticipated initial public offering of stock.
The grocery-delivery company told employees on Tuesday that its revenue increased more than 50% in the fourth quarter, compared with the same period a year earlier, while gross profit rose more than 80%, according to a memo viewed by The Wall Street Journal.
Instacart’s full-year revenue increased 39% to about $2.5 billion for 2022, people familiar with the matter said, as the company reaped the benefits of a push into advertising while it has struggled to increase order volume at the same pace it did during the height of the Covid-19 pandemic.
Instacart in 2022 processed $29 billion in overall sales across the platform, a measure known as gross transaction volume, up about 16% from the previous year, the people said.
Instacart shared those numbers Tuesday during a call with investors. During the call, executives said the company is waiting for more cooperative markets to go public.
Write to Jaewon Kang at jaewon.kang@wsj.com, Berber Jin at berber.jin@wsj.com and Corrie Driebusch at corrie.driebusch@dowjones.com
Instacart’s Revenue and Profit Climb Ahead of Public Listing - WSJ |
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From: Glenn Petersen | 3/14/2023 4:57:44 AM | | | | Uber and Lyft shares rise after California court victory lets them classify drivers as contractors
PUBLISHED MON, MAR 13 20238:12 PM EDT UPDATED MON, MAR 13 20238:50 PM EDT Rohan Goswami @ROGOSWAMI CNBC.com
KEY POINTS
-- In Nov. 2020, California voters approved Proposition 22, which allowed ride-sharing apps like Uber and Lyft to classify their drivers as independent contractors, limiting the companies’ obligation to provide certain benefits.
-- A group of drivers challenged the proposition, and in 2021 a judge said it was unconstitutional.
-- But on Monday, an appeals court overturned that ruling, allowing Prop. 22 to stand.
Ride-sharing apps, including Uber and Lyft, can continue to treat their drivers as independent contractors, a California appeals court ruled on Monday, overturning a lower-court decision that barred them from doing so.
In Nov. 2020, California voters approved Proposition 22, which allowed ride-sharing and delivery app makers to classify their drivers as independent contractors. A California judge ruled the proposition unconstitutional in 2021, arguing that it infringed the legislature’s power to set standards at the workplace. The state and a group representing the companies and other parties appealed that decision, and Monday’s ruling came down in their favor.
Shares of ridesharing and delivery companies rose on the news, with Uber, Lyft, and Doordash notching gains of more than 4% after hours.
Prop. 22 created a set of criteria which determined whether ride-share drivers were employees or independent contractors> In practice, it exempted Uber and similar companies from following certain minimum wage, overtime, or workers compensation laws for hundreds of thousands of Californian rideshare drivers. Instead, the ballot measure required companies to provide compensation and healthcare “subsidies” based on “engaged” driving time, as well as other benefits, including safety training and “sexual harassment training.”
It was the most expensive ballot issue in California’s history, with ride-share companies contributing over $181 million to the “Yes” campaign. Companies reportedly moved aggressively to prompt their drivers to support the initiative, which passed with 58.6% of votes in support.
A group of ride-share drivers sought to strike down Proposition 22, and won a lower court decision. But in a 63-page opinion issued Monday, California justices from the 1st District Court of Appeal disagreed with that court, and upheld the proposition.
“Proposition 22 does not intrude on the Legislature’s workers’ compensation authority or violate the single-subject rule,” the opinion read.
“Today’s ruling is a victory for app-based workers and the millions of Californians who voted for Prop 22. Across the state, drivers and couriers have said they are happy with Prop 22, which affords them new benefits while preserving the unique flexibility of app-based work,” Uber chief legal officer Tony West said in a statement.
Uber, Lyft shares rise after California court upholds Prop. 22 (cnbc.com) |
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From: Glenn Petersen | 5/7/2023 11:40:18 AM | | | | The gig workers powering AI:
ChatGPT is powered by these contractors making $15 an hour
Two OpenAI contractors spoke to NBC News about their work training the system behind ChatGPT.
May 6, 2023, 10:00 AM CDT By David Ingram NBC News
Alexej Savreux, a 34-year-old in Kansas City, says he’s done all kinds of work over the years. He’s made fast-food sandwiches. He’s been a custodian and a junk-hauler. And he’s done technical sound work for live theater.
These days, though, his work is less hands-on: He’s an artificial intelligence trainer.
Savreux is part of a hidden army of contract workers who have been doing the behind-the-scenes labor of teaching AI systems how to analyze data so they can generate the kinds of text and images that have wowed the people using newly popular products like ChatGPT. To improve the accuracy of AI, he has labeled photos and made predictions about what text the apps should generate next.
The pay: $15 an hour and up, with no benefits.
Out of the limelight, Savreux and other contractors have spent countless hours in the past few years teaching OpenAI’s systems to give better responses in ChatGPT. Their feedback fills an urgent and endless need for the company and its AI competitors: providing streams of sentences, labels and other information that serve as training data.
“We are grunt workers, but there would be no AI language systems without it,” said Savreux, who’s done work for tech startups including OpenAI, the San Francisco company that released ChatGPT in November and set off a wave of hype around generative AI.
“You can design all the neural networks you want, you can get all the researchers involved you want, but without labelers, you have no ChatGPT. You have nothing,” Savreux said.
It’s not a job that will give Savreux fame or riches, but it’s an essential and often overlooked one in the field of AI, where the seeming magic of a new technological frontier can overshadow the labor of contract workers.
“A lot of the discourse around AI is very congratulatory,” said Sonam Jindal, the program lead for AI, labor and the economy at the Partnership on AI, a nonprofit based in San Francisco that promotes research and education around artificial intelligence.
“But we’re missing a big part of the story: that this is still hugely reliant on a large human workforce,” she said.
The tech industry has for decades relied on the labor of thousands of lower-skilled, lower-paid workers to build its computer empires: from punch-card operators in the 1950s to more recent Google contractors who’ve complained about second-class status, including yellow badges that set them apart from full-time employees. Online gig work through sites like Amazon Mechanical Turk grew even more popular early in the pandemic.
Now, the burgeoning AI industry is following a similar playbook.
The work is defined by its unsteady, on-demand nature, with people employed by written contracts either directly by a company or through a third-party vendor that specializes in temp work or outsourcing. Benefits such as health insurance are rare or nonexistent — which translates to lower costs for tech companies — and the work is usually anonymous, with all the credit going to tech startup executives and researchers.
The Partnership on AI warned in a 2021 report that a spike in demand was coming for what it called “data enrichment work.” It recommended that the industry commit to fair compensation and other improved practices, and last year it published voluntary guidelines for companies to follow.
DeepMind, an AI subsidiary of Google, is so far the only tech company to publicly commit to those guidelines.
“A lot of people have recognized that this is important to do. The challenge now is to get companies to do it,” Jindal said.
“This is a new job that’s being created by AI,” she added. “We have the potential for this to be a high-quality job and for workers who are doing this work to be respected and valued for their contributions to enabling this advancement.”
A spike in demand has arrived, and some AI contract workers are asking for more. In Nairobi, Kenya, more than 150 people who’ve worked on AI for Facebook, TikTok and ChatGPT voted Monday to form a union, citing low pay and the mental toll of the work, Time magazine reported. Facebook and TikTok did not immediately respond to requests for comment on the vote. OpenAI declined to comment.
So far, AI contract work hasn’t inspired a similar movement in the U.S. among the Americans quietly building AI systems word-by-word.
Savreux, who works from home on a laptop, got into AI contracting after seeing an online job posting. He credits the AI gig work — along with a previous job at the sandwich chain Jimmy John’s — with helping to pull him out of homelessness.
“People sometimes minimize these necessary, laborious jobs,” he said. “It’s the necessary, entry-level area of machine learning.” The $15 an hour is more than the minimum wage in Kansas City.
Job postings for AI contractors refer to both the allure of working in a cutting-edge industry as well as the sometimes-grinding nature of the work. An advertisement from Invisible Technologies, a temp agency, for an “Advanced AI Data Trainer” notes that the job would be entry level with pay starting at $15 an hour, but also that it could be “beneficial to humanity.”
“Think of it like being a language arts teacher or a personal tutor for some of the world’s most influential technology,” the job posting says. It doesn’t name Invisible’s client, but it says the new hire would work “within protocols developed by the world’s leading AI researchers.” Invisible did not immediately respond to a request for more information on its listings.
There’s no definitive tally of how many contractors work for AI companies, but it’s an increasingly common form of work around the world. Time magazine reported in January that OpenAI relied on low-wage Kenyan laborers to label text that included hate speech or sexually abusive language so that its apps could do better at recognizing toxic content on their own.
OpenAI has hired about 1,000 remote contractors in places such as Eastern Europe and Latin America to label data or train company software on computer engineering tasks, the online news outlet Semafor reported in January.
OpenAI is still a small company, with some 375 employees as of January, CEO Sam Altman said on Twitter, but that number doesn’t include contractors and doesn’t reflect the full scale of the operation or its ambitions. A spokesperson for OpenAI said no one was available to answer questions about its use of AI contractors.
The work of creating data to train AI models isn’t always simple to do, and sometimes it’s complex enough to attract would-be AI entrepreneurs.
Jatin Kumar, a 22-year-old in Austin, Texas, said he’s been doing AI work on contract for a year since he graduated college with a degree in computer science, and he said it gives him a sneak peak into where generative AI technology is headed in the near-term.
“What it allows you to do is start thinking about ways to use this technology before it hits public markets,” Kumar said. He’s also working on his own tech startup, Bonsai, which is making software to help with hospital billing.
A conversational trainer, Kumar said his main work has been generating prompts: participating in a back-and-forth conversation with chatbot technology that’s part of the long process of training AI systems. The tasks have grown more complex with experience, he said, but they started off very simple.
“Every 45 or 30 minutes, you’d get a new task, generating new prompts,” he said. The prompts might be as simple as, “What is the capital of France?” he said.
Kumar said he worked with about 100 other contractors on tasks to generate training data, correct answers and fine-tune the model by giving feedback on answers.
He said other workers handled “flagged” conversations: reading over examples submitted by ChatGPT users who, for one reason or another, reported the chatbot’s answer back to the company for review. When a flagged conversation comes in, he said, it’s sorted based on the type of error involved and then used in further training of the AI models.
“Initially, it started off as a way for me to help out at OpenAI and learn about existing technologies,” Kumar said. “But now, I can’t see myself stepping away from this role.”
David Ingram
OpenAI contractors make $15 to train ChatGPT (nbcnews.com) |
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From: Glenn Petersen | 8/20/2023 6:22:03 AM | | | | Instacart Plans for September IPO in Boost for US Listings
-- Largest US grocery delivery company now plans IPO on Nasdaq
-- SoftBank’s Arm, Klaviyo are also aiming to list next month
By Katie Roof and Jackie Davalos Bloomberg August 17, 2023 at 11:39 PM UTC Updated on August 18, 2023 at 5:42 PM UTC
Instacart Inc. is planning an initial public offering as soon as September, according to people familiar with the matter, adding to a potential rebound for US listings.
The largest US online grocery-delivery company could publicly file its plans for an IPO with the US Securities and Exchange Commission as soon as next week, said the people, who asked not to be identified because the information was private. Instacart, which had previously considered a direct listing, is planning a traditional IPO on the Nasdaq, the people said.
A listing by San Francisco-based Instacart would add momentum to an IPO market that has been warming in fits and starts. Chipmaker Arm Ltd., majority owned by SoftBank Group Corp., is planning to go public in September and raise $8 billion to $10 billion in what would be the year’s biggest IPO.
Marketing and data automation provider Klaviyo, also could make its financials public as soon as next week and list its shares in September, according to a person familiar with that matter. A representative for Boston-based Klaviyo declined to comment, as did a spokesperson for Instacart.
So far this year, only $14 billion has been raised in IPOs on US exchanges, down from $241 billion at this point in the record-setting 2021 IPO year, according to data compiled by Bloomberg.
In its upcoming filing, Instacart will disclose new details of its finances and operations. The document will likely include only a placeholder for the terms of its offering, with the company specifying the proposed size and price of the share sale in later filings.
Instacart said last year that it had filed confidentially with the SEC to go public. Bloomberg News reported at the time that the company was working with banks including Goldman Sachs Group Inc. and JPMorgan Chase & Co. At the same time, the company was making moves to consolidate and expand its share of the online grocery delivery market.
As the market for new listings soured, Instacart decided to delay its plans. In October, Chief Executive Officer Fidji Simo wrote in a memo to staff that “extremely tumultuous” markets made it “highly unlikely” that an IPO would be possible that year, Bloomberg News reported at the time.
That had followed Instacart slashing its internal valuation to about $13 billion after reducing it earlier in the year to $24 billion.
Instacart has raised $2.74 billion as a startup and was valued in 2021 at $39 billion, according to data provider PitchBook. Its long list of investors includes firms such as Tiger Global Management, Coatue Management and D1 Capital Partners, according to PitchBook.
(Updates with Klaviyo IPO plan in fourth paragraph.)
Instacart Plans for US IPO as Soon as September - Bloomberg (archive.ph) |
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From: Glenn Petersen | 8/26/2023 5:07:38 AM | | | | SEC filing: S-1 (sec.gov)
Instacart files to go public on Nasdaq to try and unfreeze tech IPO market
PUBLISHED FRI, AUG 25 20232:26 PM EDT UPDATED FRI, AUG 25 20235:37 PM EDT Hayden Field @HAYDENFIELD CNBC.com
KEY POINTS
-- Grocery delivery company Instacart said it plans to go public on the Nasdaq.
-- There hasn’t been a notable venture-backed tech IPO in the U.S. since December 2021.
-- Gig economy companies have struggled on the public market as profits have been elusive.
Fidji Simo, chief executive officer of Instacart Inc., speaks during an interview in San Francisco, California, on Thursday, March 3, 2022. / David Paul Morris | Bloomberg | Getty Images --------------------------------
Instacart, the grocery delivery company that slashed its valuation during last year’s market slide, filed its paperwork to go public on Friday in what’s poised to be the first significant venture-backed tech IPO since December 2021.
The stock will be listed on the Nasdaq under the ticker symbol “CART.” In its prospectus, the company said net income totaled $114 million, while revenue in the latest quarter hit $716 million, a 15% increase from the year-ago period. Instacart has now been profitable for five straight quarters, accorfding to the filing. PepsiCo has agreed to purchase $175 million of the company’s stock in a private placement.
Instacart said it will continue to focus on incorporating artificial intelligence and machine learning features into the platform, and that the company expects to “rely on AIML solutions to help drive future growth in our business.” In May, Instacart said it was leaning into the generative AI boom with Ask Instacart, a search tool that aims to answer customers’ grocery shopping questions.
“We believe the future of grocery won’t be about choosing between shopping online and in-store,” CEO Fidji Simo wrote in the prospectus. “Most of us are going to do both. So we want to create a truly omni-channel experience that brings the best of the online shopping experience to physical stores, and vice versa.”
Instacart will try and crack open the IPO market, which has been mostly closed since late 2021. In December of that year, software vendor HashiCorp and Samsara, which develops cloud technology for industrial companies, went public, but there haven’t been any notable venture-backed tech IPOs since. Chip designer Arm, which is owned by Japan’s SoftBank, filed for a Nasdaq listing on Monday.
Founded in 2012 and initially incorporated as Maplebear Inc., Instacart will join a crop of so-called gig economy companies on the public market, following the debut in 2020 of Airbnb and DoorDash and car-sharing companies Uber and Lyft a year earlier. They’ve not been a great bet for investors, as only Airbnb is currently trading above its IPO price.
Instacart shoppers and drivers deliver goods in over 5,500 cities from more than 40,000 grocers and other stores, according to its website. The business took off during the covid pandemic as consumers avoided public places. But profitability has always been a major challenge, as it is across much of the gig economy, because of high costs associated with paying all those contractors.
Headcount peaked in the second quarter of 2022, Instacart said, “and declined over the next two quarters, reducing our fixed operating cost base.” At the end of June, the company had 3,486 full-time employees.
In March of last year, Instacart slashed its valuation to $24 billion from $39 billion as public stocks sank. The valuation reportedly fell by another 50% by late 2022. Instacart listed Amazon, Target, Walmart and DoorDash among its competitors.
The biggest area for cost reductions has been in general and administrative expenses. Those costs shrank to $51 million in the latest quarter from $77 million a year earlier and a peak of $102 million in the final period of 2021. Instacart said the drop was the “result of lower fees related to legal matters and settlements.”
Simo took over as Instacart’s CEO in August 2021 and became chair of the company’s board in July 2022. She was previously head of Facebook’s app at Meta and reported directly to CEO Mark Zuckerberg. Apoorva Mehta, Instacart’s founder and executive chairman, plans to transition off the board after the company’s public market debut, according to a 2022 release.
The company’s board also includes Peloton CEO Barry McCarthy, Snowflake CEO Frank Slootman and Andreessen Horowitz’s Jeff Jordan.
Instacart will be one of the first independent grocery delivery companies to go public. Amazon Fresh, Walmart Grocery and Google Express are all units of large corporations. Shipt was acquired by Target in 2017 and Fresh Direct, another direct-to-consumer grocery delivery company, was bought by global food retailer Ahold Delhaize in 2021.
Sequoia Capital and D1 Capital Partners are the only shareholders owning at least 5% of the stock. Instacart said those two firms, along with Norges Bank Investment Management and entities affiliated with TCV and Valiant Capital Management, have “indicated an interest, severally and not jointly” in purchasing up to $400 million of shares in the IPO at the offering price.
Instacart’s move into AI has come largely through a string of acquisitions in the past two years. Those deals include the purchase of e-commerce startup Rosie, AI-powered pricing firm Eversight, AI shopping cart and checkout solutions provider Caper, and FoodStorm, a software startup specializing in self-serve kiosks for in-store customers.
The company also touted its use of machine learning in predicting grocery availability for retailers and increasing consumer sales. It said its algorithms predict availability every two hours for the “large majority” of its 1.4 billion grocery items, and that more than 70% of customers purchased items through Instacart’s recommendation algorithm in the second quarter of 2023.
Goldman Sachs is leading the offering. That’s the former employer of Instacart finance chief Nick Giovanni, who was previously global head of the tech, media and telecom group at the investment bank.
Instacart files to go public on Nasdaq to unfreeze tech IPO market (cnbc.com) |
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From: Glenn Petersen | 8/29/2023 5:19:08 AM | | | | Instacart IPO Isn’t Offering Empty Calories
Grocery-delivery provider already makes appetizing profit, though competition is picking up
By Dan Gallagher Heard on the Street Wall Street Journal Aug. 28, 2023 6:00 am ET
Instacart still has a strong edge among grocery shoppers looking to stock up.` / PHOTO: MICHAEL LOCCISANO/GETTY IMAGES -----------------------------------
Have investors really shifted their focus from growth to profits? Instacart might prove the truest test of that theory.
The online provider of grocery-delivery services filed papers Friday for an initial public offering. That filing showed a surprisingly decent bottom line—and not one pulled in the nick of time ahead of the listing. Maplebear, which does business as Instacart, first generated an operating profit based on generally accepted accounting principles in the fourth quarter of 2020. It has also shown a profit under those standards for the last five consecutive quarters, leading to an operating margin of 14% for the trailing 12-month period ended in June.
That stands out especially against other so-called gig-economy players. Uber, Lyft and DoorDash are still all losing money annually on that basis, though Uber did just manage its first quarter of GAAP operating profits in the June period. Advertising has likely been a major factor helping Instacart’s bottom line, as national brands pay for prime placement in the company’s virtual grocery aisles. One of those national brands— PepsiCo —is even buying $175 million of Instacart’s shares in a private placement deal ahead of the offering. Advertising now accounts for more than a quarter of Instacart’s annual revenue.
Establishing a strong bottom line has been a wise move for Instacart. Compared with the market’s attitude when its aforementioned peers went public, investors now have become far less forgiving of companies that torch profits and cash to chase market share. That has helped keep a lid on major new issues. Only five other venture-backed IPOs priced at over $1 billion have taken place so far this year, compared with 10 last year and 60 in 2021, according to data from PitchBook. Arm Holdings also filed IPO papers last week, and the British chip designer showed GAAP operating profits for its last three fiscal years.
But Instacart’s filing also shows some less appetizing trends. Gross transaction volume, which represents the total value of orders over the company’s service, has slowed remarkably, rising only 4% in the first six months of this year compared with the same period last year. By comparison, the first half of 2022 saw GTV volume grow 15% year over year. Orders also seem to have flatlined, remaining just above 66 million in each of the past three quarters.
Many factors are likely at work there. Instacart notes in its filing that inflation has pushed up order values but also driven customers to purchase fewer items per order. And competition is coming from all sides. Walmart, the world’s largest grocer, accounted for 62% of U.S. online grocery sales for delivery or pickup during the month of July compared with 54% in the same month last year, according to YipitData. Instacart’s share fell by 5 percentage points in that time.
Grocery giant Kroger, which uses Instacart for rapid delivery options but also offers its own delivery service, accounted for 10% of the U.S. market in July, according to YipitData. And Uber and DoorDash are also now both going after the grocery market, and claiming big growth numbers. DoorDash said in its third-quarter report last year that its third-party grocery business grew its gross order value “by well over 100%” year over year, though that is coming off a very low base. Both Uber and DoorDash currently have less than 1% of the U.S. online grocery market, according to YipitData.
Instacart still has a strong edge among grocery shoppers looking to stock up; its average order value is twice that of Uber and DoorDash, according to YipitData. And like Amazon, it has shown that an e-commerce business with a strong position in its core market can also be a powerful advertising platform.
The rub is that Instacart might be too reliant on ads. In a note to clients before Friday’s filing, Bernstein analyst Nikhil Devnani estimated that advertising likely accounts for all of Instacart’s profits. And that business isn’t fully divorced from trends in the core grocery delivery operations. Advertising-industry analyst Brian Wieser
Write to Dan Gallagher at dan.gallagher@wsj.com
Instacart IPO Isn’t Offering Empty Calories - WSJ (archive.ph) |
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From: Glenn Petersen | 9/10/2023 4:12:59 PM | | | | Instacart to Target Much-Diminished Valuation Range of Under $10 Billion in IPO
Grocery-delivery company aims for $8.6 billion to $9.3 billion, down from $39 billion in 2021; roadshow to start as early as Monday
By Corrie Driebusch and Jaewon Kang Wall Street Journal Updated Sept. 10, 2023 2:45 pm ET
Instacart sends couriers to grocery stores to pick out and deliver orders to customers’ homes./ PHOTO: BRITTANY GREESON FOR THE WALL STREET JOURNAL ------------------------------
Instacart is targeting a valuation of roughly $8.6 billion to $9.3 billion in its imminent IPO, a fraction of what the grocery-delivery company was previously worth, in the latest sign of diminished investor enthusiasm for private growth companies.
Instacart is set to start marketing its long-anticipated initial public offering to investors as early as Monday, and plans to disclose the expected valuation range then, according to people familiar with the matter. The San Francisco company’s plans could still change and it is possible the range could move around as the company receives feedback during the roadshow.
The shares are expected to begin trading the following week on the Nasdaq exchange under the ticker CART.
The expected valuation, on a fully diluted basis, is a far cry from the roughly $39 billion Instacart garnered in a fundraising round in 2021, the year it started laying the groundwork for a public listing. Since then, valuations of high-growth startups have fallen as interest rates rose, making riskier investments less attractive.
The company’s stock-market debut is a bellwether for the IPO market, muted for much of this year and last, and it will be closely watched by investors, bankers, lawyers and traders. It will follow the highly anticipated offering by British chip designer Arm Ltd., whose shares are expected to debut this week in the biggest U.S. IPO of the year. Marketing-automation platform Klaviyo is also set to launch its roadshow this week.
Founded in 2012, Instacart sends couriers to grocery stores to pick out and deliver orders to customers’ homes. The company has raised more than $2 billion in venture-capital funding over the years and has long said it expected to go public.
CEO Fidji Simo has focused on expanding Instacart’s core delivery business. / PHOTO: DAVID PAUL MORRIS/BLOOMBERG NEWS -----------------------------
Instacart filed confidentially to do so last year and had planned to list its shares by the end of 2022. It pulled back on those plans last fall, pointing to tumultuous market conditions.
The company revealed its financials last month, saying it generated $242 million in profit for the first six months of the year compared with a $74 million net loss a year earlier.
Instacart’s revenue increased by about 31% to $1.5 billion, though the growth of its core delivery business is slowing, with the number of orders remaining relatively flat over the past year. Revenue from advertising and other businesses rose by about 24% in the period.
Instacart got a boost to its business in 2020 when consumers and retailers turned to the company as the pandemic spread across the country and people skipped in-person shopping. Instacart took advantage of the demand surge, raising multiple rounds of funding.
Fidji Simo, a former Meta Platforms executive, joined the company in 2021 as chief executive and has focused on expanding Instacart’s core delivery business while diversifying into other areas such as advertising and technology services like websites and smart shopping carts.
Instacart doesn’t plan to raise much money for itself in the offering, people familiar with the matter said. Instead, much of the selling will be by employees and other early stakeholders.
—Berber Jin contributed to this article.
Write to Jaewon Kang at jaewon.kang@wsj.com
Instacart to Target Much-Diminished Valuation Range of Under $10 Billion in IPO - WSJ (archive.ph) |
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