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   Non-TechFord Motor Company


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From: Glenn Petersen2/3/2023 9:28:38 AM
1 Recommendation   of 219
 
Ford CEO Jim Farley’s frustration builds as he vows to transform the automaker

PUBLISHED FRI, FEB 3 20236:00 AM EST
UPDATED 3 HOURS AGO
Phil LeBeau @LEBEAUCARNEWS
CNBC.com

KEY POINTS

-- CEO Jim Farley wants Ford to become a far more efficient company, and he needs it to happen quickly.

-- “We have to change our cost profile,” Farley told CNBC. “We know what we have to go after.”

-- The Detroit automaker missed analyst expectations by a wide margin due to another quarter in which costs and supply chain issues hurt the bottom line.

Ford CEO Jim Farley is frustrated.

The company’s fourth-quarter earnings on Thursday missed analyst expectations by a wide margin, as costs and supply chain issues again hurt Ford’s bottom line, Farley knows his company needs to change.

“We have to change our cost profile,” Farley told CNBC after a call with analysts to discuss the quarter’s results. “We know what we have to go after. I’d love to give you all the metrics and all the specific gaps we see. But you know, whether it’s absenteeism, the number of sequencing centers, the number of wiring harnesses we have, we know what it is.”

In short, Farley wants Ford to become a far more efficient company, and he needs it to happen quickly.

The push to transform Ford is taking on greater urgency after the automaker reported 2022 adjusted earnings of $10.4 billion, just three months after the company told analysts it expected to make $11.5 billion to $12.5 billion in that year.

How did Ford fall more than a billion dollars shy of hitting a profit target it gave Wall Street at the end of October?

Blame it on poor execution and higher-than-expected costs. Last quarter, Ford said, overcoming supply chain challenges, including a shortage of semiconductor chips, increased costs by $1 billion more than planned. Ford production was 100,000 vehicles shy of what the automaker expected to build.

Supply chain and cost issues hurt Ford over the last two years. Last September, Ford warned third-quarter costs would be $1 billion greater than expected. For the last two years, high warranty costs — from recalls and troubled launches of new vehicles — were a problem that Farley and his team have been unable to fix.

Farley said Ford’s complexity is part of the problem.

“We have a lot of complexity relative to the customer and also inside our company. And we can cut the customer-facing complexity like we have, but it takes time to work that down to parts on the line, to the manufacturing line,” he said. “It just takes time to work through that and that’s what we’ll do.”

While discussing the fourth-quarter results with Wall Street analysts, Ford’s leadership declined to detail the specific steps it will take to cut costs and make the automaker more efficient and profitable.

Farley said the answer is not simply cutting jobs, which has historically been the way automakers have cut costs. “There are things we could do in the short term, but I don’t want to just make the output the cuts without redesigning the work. This has to be sustainable and that’s how we’re thinking about it nowadays,” he said.

Will this new push to cut costs hurt Ford’s growth in production and sales of electric vehicles? Farley said no.

In fact, he said he believes separating the EV and internal combustion engine vehicle operations into two distinct divisions will actually accelerate efforts to drive greater efficiency. To prove his point, Farley says Ford’s second generation of EVs will be radically simplified, which should eventually lead to fewer problems and higher margins.

“I can’t wait to show you and the whole world this next cycle of products,” he said. “Many of our competitors are just coming out with their first cycle and we can see their batteries are too big. Their distribution costs are too expensive. They’re spending too much money on advertising. You know, we can’t do that. We don’t plan on doing that.”

When Farley became CEO of Ford in October 2020, he vowed to quickly drive the automaker into a new leg of growth led by electric models like the Mustang Mach-E, the E-Transit commercial van and the F-150 Lightning.

And in many ways, he has succeeded. Ford is No. 2 in EV sales in the United States, with just under 8% market share.

While it’s not close to catching up with Tesla, which sells two out of every three EVs in the U.S., Ford’s EV production is increasing rapidly. At the end of last year, Ford was building 12,000 EVs a month. By the end of 2023, Ford expects EV production will reach 50,000 a month.

Still, for all of its accomplishments transitioning to EVs, Ford continues to face issues with internal combustion engine vehicles, which are responsible for almost all of Ford’s profits.

Farley knows investors are watching and waiting for Ford to finally get its act together.

“Be patient. You know, we got the right team. We got the right plan. We’re growing like heck in our pro and EV business,” Farley said when asked what he would say to Ford shareholders. “This key team is going to deliver for you and you are going to get a great return on your investment.”

CNBC’s Meghan Reeder contributed to this report.

Ford CEO Jim Farley frustrated after bad earnings (cnbc.com)

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To: Glenn Petersen who wrote (182)2/3/2023 10:28:16 AM
From: Savant
2 Recommendations   of 219
 
It takes a long time to turn an old, big ship around..all the while trying to miss any icebergs.

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From: Savant2/6/2023 10:54:11 PM
   of 219
 
msn.com

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From: Savant2/16/2023 10:12:47 AM
   of 219
 
Ford Says $8 Billion Cost Disadvantage Is Weighing on Profit (msn.com)

Also.... Ford to build $3.5 billion EV battery plant (WXMI Grand Rapids,

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From: Savant2/21/2023 4:28:14 PM
   of 219
 
Production and shipments of the Ford F-150 Lightning remain stopped, while sales of the truck continue. Ford, meanwhile, is working on the issue behind a vehicle fire that happened in the inspection lot of its Dearborn plant.

msn.com

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From: Savant2/22/2023 11:15:21 AM
   of 219
 
Here’s Why Ford Is Betting on LFP Batteries (msn.com)

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From: Savant2/24/2023 10:44:15 AM
   of 219
 
Why The Mid-Engined Ford Mustang Would Be More Than A Match For The C8 Chevrolet Corvette (msn.com)

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From: Savant2/24/2023 10:46:33 AM
   of 219
 
Ford’s Deep Problems Get Worse (msn.com)

Ford now has to explain to investors, consumers, and workers why the launch has gone so badly. And, in the last few days, the trouble has deepened.

CNBC reported that some Lightning trucks already sold and delivered had other problems. “On Jan. 27, a week before the fire, the company issued a “customer service action” for a small group of vehicles to have parts replaced to “prevent performance degradation” of the high-voltage battery.”

CEO Jim Farley has admitted that Ford’s quality problems are severe. He has commented that these quality issues took years to appear and will take years to fix. It is hard to believe that could be an issue with one of the world’s largest manufacturers and one with decades of experience in the auto industry.

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From: Savant2/28/2023 11:11:22 AM
   of 219
 
Future Fords Could Repossess Themselves and Drive Away if You Miss Payments

Alternatively, the car could drive itself to a junkyard if it costs too much to repossess it. Yes, really.

thedrive.com

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From: Savant2/28/2023 4:38:30 PM
   of 219
 
Company Mining Aluminum for the Ford F-150 Lightning Is Allegedly Making Thousands in the Amazon Rainforest Sick (msn.com)

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