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   Non-TechFord Motor Company


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From: Savant2/6/2023 10:54:11 PM
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msn.com

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From: Savant2/16/2023 10:12:47 AM
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Ford Says $8 Billion Cost Disadvantage Is Weighing on Profit (msn.com)

Also.... Ford to build $3.5 billion EV battery plant (WXMI Grand Rapids,

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From: Savant2/21/2023 4:28:14 PM
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Production and shipments of the Ford F-150 Lightning remain stopped, while sales of the truck continue. Ford, meanwhile, is working on the issue behind a vehicle fire that happened in the inspection lot of its Dearborn plant.

msn.com

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From: Savant2/22/2023 11:15:21 AM
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Here’s Why Ford Is Betting on LFP Batteries (msn.com)

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From: Savant2/24/2023 10:44:15 AM
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Why The Mid-Engined Ford Mustang Would Be More Than A Match For The C8 Chevrolet Corvette (msn.com)

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From: Savant2/24/2023 10:46:33 AM
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Ford’s Deep Problems Get Worse (msn.com)

Ford now has to explain to investors, consumers, and workers why the launch has gone so badly. And, in the last few days, the trouble has deepened.

CNBC reported that some Lightning trucks already sold and delivered had other problems. “On Jan. 27, a week before the fire, the company issued a “customer service action” for a small group of vehicles to have parts replaced to “prevent performance degradation” of the high-voltage battery.”

CEO Jim Farley has admitted that Ford’s quality problems are severe. He has commented that these quality issues took years to appear and will take years to fix. It is hard to believe that could be an issue with one of the world’s largest manufacturers and one with decades of experience in the auto industry.

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From: Savant2/28/2023 11:11:22 AM
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Future Fords Could Repossess Themselves and Drive Away if You Miss Payments

Alternatively, the car could drive itself to a junkyard if it costs too much to repossess it. Yes, really.

thedrive.com

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From: Savant2/28/2023 4:38:30 PM
   of 221
 
Company Mining Aluminum for the Ford F-150 Lightning Is Allegedly Making Thousands in the Amazon Rainforest Sick (msn.com)

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From: Glenn Petersen3/2/2023 6:01:08 PM
2 Recommendations   of 221
 
Ford forms automated driving subsidiary from Argo AI’s remains

Kirsten Korosec @kirstenkorosec
TechCrunch
11:10 AM CST•March 2, 2023



Image Credits: Ford
----------------

Ford has launched a wholly owned subsidiary — staffed by hundreds of former employees of Argo AI — that will initially focus on commercializing a hands-free, eyes-off driver-assistance system.

The new 550-person company, called Latitude AI, will be dedicated to improving Ford’s existing advanced driver-assistance system known as BlueCruise and developing new automated driving technology for its next-generation of vehicles. Most of the company is composed of machine learning and robotics, cloud platform, mapping, sensors, test operations and systems and safety engineers who worked at Argo AI, the autonomous vehicle startup that folded last year after Ford and VW pulled their backing.

Latitude is headquartered in Pittsburgh, where Argo was also based, and will have additional engineering hubs in Dearborn, Michigan, and Palo Alto, California. The company also will operate a highway-speed test track facility in Greenville, South Carolina. Sammy Omari, executive director of ADAS Technologies at Ford, also will serve as the CEO of Latitude. Ford named Peter Carr as Latitude’s CTO, who will oversee product and technical development, and David Gollob as president, who will be responsible for business operations.

“We see automated driving technology as an opportunity to redefine the relationship between people and their vehicles,” Doug Field, Ford’s chief advanced product development and technology officer, said in a statement. “Customers using BlueCruise are already experiencing the benefits of hands-off driving. The deep experience and talent in our Latitude team will help us accelerate the development of all-new automated driving technology — with the goal of not only making travel safer, less stressful and more enjoyable, but ultimately over time giving our customers some of their day back.”

Argo AI burst on the scene in 2017, stacked with a $1 billion investment from Ford — and Iater an investment from VW. The startup shuttered suddenly in October 2022 after Ford and VW determined they would no longer pursue AV technology, at least not under the Argo umbrella. At the time, Ford said it was making a strategic decision to shift its resources to developing advanced driver-assistance systems, and not autonomous vehicle technology that can be applied to robotaxis. The company said it recorded a $2.7 billion noncash, pretax impairment on its investment in Argo AI.

Ford forms automated driving subsidiary from Argo AI’s remains | TechCrunch

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From: Ron3/4/2023 4:48:42 PM
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Amusing piece about Ford and Tesla (mostly)
A 120-Year-Old Company Is Leaving Tesla in the Dust

dnyuz.com

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