|From: Glenn Petersen||9/8/2021 2:29:13 PM|
|Twitter wants you to tweet to interest-based communities, not just followers|
Taylor Hatmaker @tayhatmaker /
12:00 PM CDT•September 8, 2021
Image Credits: Twitter
Twitter is a useful place for following breaking news and keeping up with what the people you’re already interested in are doing, but its relative dearth of discovery features and a lack of organized community spaces make it pretty hard to connect with anyone you aren’t actively seeking out.
The company is thinking about changing that. Twitter is on a tear with new features lately and its latest experiment, called Communities, is designed to make it easier to connect around shared interests. Users will be able to join these new social hubs and tweet directly to other people with shared interests rather than their regular group of followers. Those tweets will still be public, but replies will be limited to other community members.
Communities will be user-generated, though Twitter says that will be “limited,” for now, so most people will have to wait a few months before starting their own groups. The earliest Communities will center around popular and generally benign topics on Twitter including “dogs, weather, sneakers, skincare, and astrology.” Twitter’s example images also include cryptocurrency, plants and Black women photographers.
The test begins Wednesday and will show up in a dedicated spot at the bottom of the iOS app or in the side menu on Twitter.com. Twitter says that Android users will be able to read Community tweets too, though “more functionality” is on the way soon — presumably a dedicated app tab and the ability to join and participate in the new groups.
Communities will be created and maintained by designated moderators, who will have the ability to invite other users to the group via DM and remove content posted within the group. Initially invites will be the only way into a Community, but it sounds like Twitter has some grand plans for discovery features that make it easier for people to find places they might want to hang out.
“Some conversations aren’t for everyone, just the people who want to talk about the thing you want to talk about,” Twitter Staff Product Manager David Regan wrote in a blog post announcing the feature. “… We want to continue to support public conversation and help people find Communities that match their interests, while also creating a more intimate space for conversation.”
With any user-driven community space on social media — particularly one where algorithmic discovery factors in — moderation is the big concern. Twitter says that anyone will be able to read, report and quote content posted in a Community, so you don’t have to be a member of a community to flag harmful content like you would in a private Facebook group. Twitter says that it is working on “new reporting flows, and bespoke enforcement actions” to proactively identify problem Communities.
The company rolled out Super Follows, its paid subscription tool, earlier this month and also recently invited some users to sell tickets for audio rooms with Ticketed Spaces. It’s also testing one-time payments with a
The introduction of Communities pairs well with Twitter’s recent efforts to court creator communities. The feature called Tip Jar that’s currently only available for a subset of accounts.
Communities are a pretty big departure for Twitter, which is obviously in the throes of reimagining the platform as a more dynamic place for community building. By carving out substantial space for subcommunities on Twitter, the company seems to be inching in the direction of a platform like Discord or Reddit, where everything revolves around self-moderating interest-based communities. Those platforms grapple with their own moderation headaches, but specific, interest-driven communities invite users to go deep in a way that makes interactions on Twitter look shallow by comparison.
The introduction of Communities is an interesting direction for a prominent social network that’s remained largely unchanged for more than a decade at this point. If the test sticks, Communities could build connective tissue between users and make the social network generally a more dynamic place to hang out — but that’s only possible if Twitter can strike the right balance between encouraging its newly imagined subcommunities to grow and keeping them safe.
Twitter wants you to tweet to interest-based communities, not just followers | TechCrunch
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|From: Sr K||9/20/2021 10:57:29 AM|
|Twitter to Pay $809.5 Million to Settle Securities Suit|
Suit alleged social-media company misled investors about user engagement in 2015
Twitter said it expects to record a charge for the settlement in the third quarter.PHOTO: DAVID PAUL MORRIS/BLOOMBERG NEWS
By Colin Kellaher
Sept. 20, 2021 10:23 am ET
Twitter Inc. said it agreed to pay more than $800 million to settle a consolidated class-action securities lawsuit alleging the social-media company deliberately misled investors about user engagement in 2015.
The San Francisco company on Monday said the proposed settlement would resolve all claims against Twitter and the other named defendants without any admission, concession or finding of any fault, liability or wrongdoing.
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|From: Sr K||10/7/2021 9:12:23 AM|
|Twitter Sells Mobile Ad Firm MoPub to AppLovin for $1.05 Billion|
Social-media network says sale will help it pursue its goal of doubling revenue
Twitter said the transaction will allow it to better focus on its own platform.PHOTO: STEPHEN LAM/REUTERS
Oct. 6, 2021 6:46 pm ET
Twitter Inc. is selling mobile ad firm MoPub to AppLovin Corp. for $1.05 billion in cash, the company said Wednesday.
MoPub allows app publishers to make money by selling ad slots on their apps, and helps advertisers reach certain audiences on mobile apps, among other offerings.
Twitter purchased the company in 2013 in a deal estimated at the time to be worth more than $350 million.
MoPub says it now helps 45,000 apps source advertising via its exchange. It generated about $188 million in revenue in 2020, according to Twitter.
Twitter said the transaction will allow it to better focus on its own platform, citing offerings such as its performance-based advertising products and e-commerce initiatives.
“The sale of MoPub positions us to concentrate more of our efforts on the massive potential for ads on our website and in our apps,” Ned Segal, Twitter’s chief financial officer, said in a statement. He reiterated a previously announced goal to at least double Twitter’s total annual revenue to at least $7.5 billion in 2023 from $3.7 billion in 2020.
AppLovin, which makes tools for developers of apps to improve marketing and revenue and runs its own mobile-game apps, went public earlier this year. The company’s stock was up more than 9% in after-hours trading following the announcement of the acquisition. Twitter’s stock rose about 2%.
Adding MoPub will help AppLovin assemble more demand and competition for publishers’ ad impressions, AppLovin CEO Adam Foroughi said in a blog post.
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|From: Glenn Petersen||10/11/2021 8:13:56 PM|
|Twitter's tool for removing unwanted followers arrives for web usersThe safety-focused feature is rolling out to everyone.|
October 11th, 2021
All Twitter users can now remove a follower without having to block them. The company started testing this option last month, and starting today, everyone will have access to it. To quietly stop someone from seeing your tweets in their feed, go to the Followers tab on your profile, click the three-dot menu next to the user in question and select the "Remove this follower" option.
This is part of Twitter's efforts to reduce harassment on the platform. Blocking someone you don't want to follow you could lead to retaliation from that person via their allies or their secondary accounts after they find out. Cutting them in this fashion and muting them will mean they're none the wiser that they're out of the loop.
This method won't prevent someone you boot from your followers list from seeing your public tweets. Only blocking them or making your account private will do that. Elsewhere, Twitter is testing a Safety Mode, which automatically blocks accounts that use “potentially harmful language.” It's also looking into more ways to filter and limit replies, so it seems the company is making its anti-harassment efforts a bigger priority.
Twitter's tool for removing unwanted followers arrives for web users | Engadget
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|From: Glenn Petersen||10/26/2021 7:44:53 PM|
|Twitter shares rise after company says Apple privacy changes had less of an impact than expected on third-quarter results|
PUBLISHED TUE, OCT 26 20214:07 PM EDT
UPDATED 6 MIN AGO
Salvador Rodriguez @SAL19
-- Twitter reported revenue growth of 37% in the third quarter to $1.284 billion.
-- The company said Apple’s privacy changes to iOS 14 had less of an impact than expected.
-- Twitter said fourth-quarter revenue will be $1.5 billion to $1.6 billion, while analysts were predicting sales for the quarter of $1.58 billion.
Twitter’s stock price was up about 3% on Tuesday after the company reported its third-quarter earnings, meeting analysts’ expectations for revenue and user growth.
The company said it was taking a one-time litigation-related net charge of $766 million related to an $809.5 million settlement the company announced in September for allegedly misleading investors about user growth.
Here’s what Twitter reported versus Wall Street’s estimates:
Earnings: 18 cents per share, adjusted vs. 15 cents as expected by analysts polled by Refinitiv.
Revenue: $1.284 billion vs. $1.285 billion as expected by analysts polled by Refinitiv.
Monetizable daily active users (mDAUs): 211 million vs. 211.9 million as expected by analysts polled by StreetAccount.
Because of the legal settlement, Twitter reported a net loss of $537 million, compared to a profit of $29 million a year ago.
Revenue increased 37% in the quarter from a year earlier. Twitter said the impact of Apple’s iOS privacy change was less than expected in the period, and will be modest in the fourth quarter. Snap and Facebook both cited Apple’s new iOS 14 privacy features as the main reason for business disruption in the latest quarter.
Twitter ’s ad revenue rose more than 41% to $1.14 billion, with total ad engagements increasing 6% from a year earlier.
Twitter provided additional detail on the sale of MoPub to AppLovin for $1.05 billion, which was announced earlier this month and is expected to close in the first quarter of 2022. Twitter said it doesn’t expect to recoup the full revenue loss of $200 million and $250 million next year from the deal.
The company said it’s expecting revenue, including the MoPub business, of $1.5 billion to $1.6 billion in the fourth quarter. Analysts were projecting sales of $1.58 billion on average, according to Refinitiv.
Unlike Snap and Facebook, demand for Twitter’s ads have not been impacted by global supply chain issues, Twitter CFO Ned Segal said in a call with analysts. This is because more than half of Twitter’s ad revenue in 2021 are associated with services and digital goods, Segal said.
Twitter’s total number of monetizable daily users grew by 5 million from the second quarter to 211 million. The user base was up nearly 13% from a year ago.
Twitter (TWTR) earnings Q3 2021 (cnbc.com)
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|From: Glenn Petersen||11/9/2021 6:22:06 PM|
|Twitter will now let you pay to undo tweets and read ad-free news in the US|
And in Australia, Canada, and New Zealand, as part of Twitter Blue
By Jay Peters @jaypeters
Nov 9, 2021, 11:30am EST
Twitter Blue subscribers can undo tweets before they’re sent. Image: Twitter
Twitter Blue, the company’s subscription service, is adding new features while expanding to new countries and platforms. The service first launched in June in Canada and Australia on iOS, but starting Tuesday, Twitter Blue will be available in the US and New Zealand and on Android and the web.
Perhaps the most useful Twitter Blue feature is an undo button, which lets you recall tweets before they send. (I can think of a few times that would have saved me from an embarrassing typo.) Other features in the initial launch included a reader mode for tweet threads, bookmarks folders, the ability to theme your Twitter app and app icon, and, as of last month, a Labs program that lets subscribers try out some new Twitter features early.
But as part of Tuesday’s expansion, Twitter Blue is about to get a lot more useful for people who love reading and finding news on Twitter. One feature lets people view ad-free articles on participating websites and gives a portion of revenue from Twitter Blue subscriptions to those sites. If you’re a Twitter Blue subscriber, when you come across a link from a publisher offering ad-free articles, you’ll see an “Ad-free with Twitter Blue” label under the headline.
Here’s the label Twitter Blue subscribers will see for an ad-free article. Image: Twitter
The feature builds off the Washington Post, The Atlantic, BuzzFeed, The Hollywood Reporter, and, full disclosure, The Verge. The company says it hopes to include publications from outside the US in the future. And Twitter says it doesn’t change the proportion of money it gives to publishers if you subscribe to Twitter Blue from iOS or Android, which take a cut of digital purchases.
Twitter Blue’s ad-free articles feature doesn’t let you pass paywalls, Twitter says, so depending on the publication, you might not be able to read some articles even if you’re a Twitter Blue subscriber. And unfortunately, ad-free articles aren’t available on Android right now, and the company didn’t share a timeline for when that might change.
Disappointingly, you’ll still see ads on Twitter even when you subscribe to Twitter Blue, and don’t hold out hope that an ad-free feed will be arriving anytime soon, if at all. “We are not currently considering a Twitter ads-free product,” Twitter senior director of product Sara Beykpour said in a briefing.
Ad-free articles aren’t the only Scroll feature making a comeback; Twitter Blue will now offer a Nuzzel-like roundup of the most-shared articles from the people you follow called Top Articles that updates every 24 hours. Twitter wound down Nuzzel when it bought Scroll but committed to bringing “core elements” of the product to Twitter at some point.
The roundup of top articles won’t be an email like Nuzzel was. Instead, you’ll access it on Twitter itself, though it’s only available on Android and the web at the moment. A Twitter spokesperson said it will arrive on iOS “very soon.”
Nuzzel is back (sort of) as Top Articles. Image: Twitter
Twitter Blue subscribers will also be able to customize their navigation bar so that you can pin areas of the app that you want to be more easily accessible. Customizing the navigation bar will only be available on iOS to start, and custom themes is an iOS-only feature as well.
Twitter Blue costs $2.99 per month in the US (or an equivalent price in Australia, Canada, and New Zealand). I wish that it offered a totally ad-free experience, and I don’t like that some individual features are fragmented across platforms, but there’s enough for me to try it for a month and see how I like it.
Twitter Blue is now available in the US - The Verge
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|From: Glenn Petersen||11/11/2021 3:35:58 AM|
|Twitter Launches Cryptocurrency Team to Explore Bitcoin, Blockchain Uses|
The Twitter Crypto group will set strategy to help the social-media app’s creators
By Joseph Pisani
Wall Street Journal
Updated Nov. 10, 2021 5:10 pm ET
Twitter Inc. is launching a dedicated crypto team.
The social-media company said Wednesday it is assembling a team called “ Twitter TWTR -2.55% Crypto” to look into ways to help creators on the app to earn money or accept cryptocurrencies such as bitcoin for payment, and other ways to use blockchain technology.
The team is being led by a new hire, software engineer Tess Rinearson, who will report to Twitter’s chief technology officer. The team is looking to fill new roles, but didn’t specify how many. Twitter said the new team will “set the strategy for the future of crypto at (and on) Twitter.”
Twitter already lets people tip users with bitcoin, the world’s largest cryptocurrency. And it recently announced a way for users to verify they own a nonfungible token, or NFT, that they post as a profile picture. But the company wants to explore decentralized apps, which run independently and not through a server owned by a company, giving users more control over privacy and over what they can post.
A Twitter spokeswoman declined to give specific examples of what the company might build, but added that it sees “an opportunity to help creators participate in the promise of an evolving, decentralized internet, directly on Twitter.”
The price of bitcoin recently traded at roughly $66,000, near its record high, according to CoinDesk.
Twitter Chief Executive Jack Dorsey, who has been a long-time fan of bitcoin, sold his first tweet as an NFT in March for about $2.9 million.
The announcement comes after Apple Inc. CEO Tim Cook said earlier this week that the company is looking into digital currencies. While the company has no immediate plans to accept cryptocurrency on Apple Pay or as a means of tender for its products, “there are other things that we are definitely looking at,” Mr. Cook said at a conference on Tuesday, without offering further details.
Other companies and executives have ventured into the cryptocurrency space. Tesla Inc. disclosed a $1.5 billion investment in bitcoin in February and soon after began accepting the cryptocurrency as payment for its vehicles. The company suspended that initiative in May, however, as Tesla CEO Elon Musk expressed worry about the source of the electricity being used to power bitcoin mining.
Mr. Musk said in July that he and his rocket company, Space Exploration Technologies Corp., or SpaceX, hold bitcoin.
PayPal Holdings Inc. has said it is looking to expand its business of enabling customers to pay merchants with cryptocurrency assets. And payments company Square Inc., which like Twitter is also led by Mr. Dorsey, said last year that it acquired about $50 million worth of bitcoin for its corporate treasury.
Write to Joseph Pisani at email@example.com
Twitter Launches Cryptocurrency Team to Explore Bitcoin, Blockchain Uses - WSJ
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|To: Glenn Petersen who wrote (1327)||11/29/2021 1:23:08 PM|
|From: Glenn Petersen|
Twitter CTO Parag Agrawal will replace Jack Dorsey as CEO
PUBLISHED MON, NOV 29 20219:20 AM EST
UPDATED 60 MIN AGO
Jessica Bursztynsky @JBURSZ
Lauren Feiner @LAUREN_FEINER
-- Twitter CEO Jack Dorsey is stepping down as chief of the social media company.
-- Dorsey, 45, was serving as both the CEO of Twitter and Square, his digital payments company.
-- Parag Agrawal, the company’s chief technology officer, is taking over as CEO effective immediately.
Twitter CEO Jack Dorsey is stepping down as chief of the social media company, effective immediately. Parag Agrawal, Twitter’s chief technology officer, will take over the helm, the company said Monday.
Shares of Twitter were down about half a percent before noon on Monday.
Dorsey, 45, was serving as both the CEO of Twitter and Square, his digital payments company. Dorsey will remain a member of the board until his term expires at the 2022 meeting of stockholders, the company said. Salesforce President and COO Bret Taylor will become the chairman of the board, succeeding Patrick Pichette, a former Google executive, who will remain on the board as chair of the audit committee.
“I’ve decided to leave Twitter because I believe the company is ready to move on from its founders,” Dorsey said in a statement, though he didn’t provide any additional detail on why he decided to resign.
Agrawal will have to meet Twitter’s aggressive internal goals. The company said earlier this year it aims to have 315 million monetizable daily active users by the end of 2023 and to at least double its annual revenue in that year.
Agrawal, who’s served as CTO since 2017, has been with Twitter for more than a decade. He had been in charge of strategy involving artificial intelligence and machine learning and he led projects to make tweets in users’ timelines more relevant to them.
Agrawal was also previously tasked with finding a leader for Project Bluesky, a research project Twitter launched to establish open and decentralized standards for social media platforms. Dorsey had previously said Bluesky will help social media companies collaborate on how posts are promoted to users and will give users more control over the content they see. Bluesky could also make it easier for the social networks to enforce restrictions against hate speech and other abuse, essentially helping them share the load at a lower cost.
Agrawal held research internships at AT&T, Microsoft and Yahoo before joining Twitter.
Dorsey said in an email he published on Twitter that Agrawal has been his choice to lead the company “for some time given how deeply he understands the company and its needs.”
Dorsey was nearly ousted last year when Twitter stakeholder Elliott Management had sought to replace him. Elliott Management founder and billionaire investor Paul Singer had wondered whether Dorsey should run both of the public companies. Singer called for Dorsey to step down as CEO of one of them before the investment firm reached a deal with Twitter’s management.
Elliott issued a statement on Monday’s news, noting that its collaboration with Jack and Twitter over the past couple of years has been productive.
“Twitter is now executing against an ambitious multi-year plan to dramatically increase the company’s reach and value, and we look forward to the next chapter of Twitter’s story,” the company’s managing partner Jesse Cohn and senior portfolio manager Marc Steinberg said. “Having gotten to know both incoming Chairman Bret Taylor and incoming CEO Parag Agrawal, we are confident that they are the right leaders for Twitter at this pivotal moment for the company.”
Dorsey, who co-founded the social media giant in 2006, served as CEO until 2008 before being pushed out of the role. He returned to lead Twitter in 2015 after former CEO Dick Costolo stepped down.
Twitter shares have jumped 85% since Dorsey took over as CEO on Oct 5. 2015. Square stock has surged 1,566% since its initial public offering on Nov. 19, 2015.
— CNBC’s Annie Palmer and Sal Rodriguez contributed to this report.
Twitter CTO Parag Agrawal will replace Jack Dorsey as CEO (cnbc.com)
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