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From: Glenn Petersen2/11/2021 8:22:38 PM
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The Bull Case For Twitter Spaces

Why Twitter’s Clubhouse clone is poised to give the hottest app on the planet a run for its money.
Alex Kantrowitz
Big Technology
February 11, 2020

Twitter is considering building Spaces directly into its timeline
I live a simple life with a few steadfast rules. They include: 1) Be kind 2) Call loved ones at least once a week 3) Don’t expect too much from Twitter. Alas, after a hasty hot take and then some serious thought about Twitter’s new Clubhouse clone — called Twitter Spaces — I’m relaxing rule number three for just a moment. Lord help me.

Twitter and Clubhouse are locked in a battle to dominate a new form of audio social networking that feels equal parts podcast, industry convention, and conference call. For the uninitiated, the format has people gather in virtual “rooms” where a convening moderator sets a topic and invites people to speak. No new form of social media has been as promising since Snapchat debuted Stories in 2013. And like Stories, there’s a case to be made that the primary beneficiary will not be the originator.

Clubhouse, which pioneered this format, has built something special, no doubt. The discussions in its rooms feel timely, entertaining, and sometimes a bit edgy. Being in a room with celebrities and industry icons, even if you’re not a speaker, creates a feeling of shared presence that’s flat out electric. So it’s no wonder that Clubhouse invites are going for $125 on eBay.

But while Clubhouse may be the hottest app in the world, Twitter is well positioned to co-opt its energy with Spaces, a clone that replicates Clubhouse’s features and integrates them into the Twitter app. Twitter’s version — just rolling out — is intuitive, a logical fit, and adds a meaningful new experience to the app. It may not work (see: Rule three), but it’s likely not Google+ 2.0.

Whenever I evaluate a new social network’s prospects, I return to Eugene Wei’s framework: Status as a Service. In a lengthy post written two years ago, Wei, a former Amazon and Facebook employee, explained that when people use social networks, they “seek out the most efficient path to maximize their social capital.” People, in other words, expect to earn status from the effort they put into creating stuff on social media. That’s why they post for free. Young people, for example, stay away from Twitter because it’s difficult to reach anyone with their tweets. But they use Instagram because, per Wei, they can add lots of hashtags, get their posts on discovery pages, and build a following.
Clubhouse’s early boom is, in part, a land grab for status. People who spend time there sit in rooms, speak, and then revel in the followings they’re building. Nearly every early Clubhouse user I speak with brings up their follower count unprompted, and most within the first five minutes. Building a following on Clubhouse gives you an opportunity to reengage your followers in another room sometime down the road. It’s valuable social capital.

Twitter Spaces is better positioned to deliver that precious commodity though. On Spaces, people participate in rooms and add followers in the same way they do on Clubhouse (sounding smart, funny, engaging). And while they get that same ability to reengage their followers in a Spaces room sometime down the line, there’s an added benefit: The opportunity to drop tweets into new followers’ timelines.

A Twitter follower is therefore more valuable than a Clubhouse follower when it comes to building social capital. And for people looking for the most efficient path to maximize their social capital, a minute spent on Twitter Spaces is more useful than a minute on Clubhouse. So they’ll allocate their time accordingly. It’s a bit crude. But this is how these platforms work.
Twitter Spaces’ toughest challenge will be matching Clubhouse’s ability to highlight interesting rooms. “The magic of Clubhouse is the hallway,” Josh Constine, a Clubhouse power user and an investor whose firm invests in the app, told me. What Constine means is that when you open Clubhouse you can peruse a feed of rooms — that is, the hallway — and drop in and out as you scroll through. On Twitter today, you can only find Spaces when someone you follow is participating in one (it shows up in the Fleets bar), or when you see a tweet with a link to one. But Twitter has a valuable shortcut.

Unlike Facebook, where you connect with friends and family, on Twitter, you follow people based on your interests: reporters, athletes, politicians, entertainers, and so forth. Your Twitter follow list is therefore a loud signal pointing to the topics you’d be interested in hearing about, and the people you’d want to hear talk about them. Even without a “hallway” (a form of which the company seems intent to build), Twitter will show you relevant conversations right off the bat. “This experience fundamentally is the same thing,” Twitter product head Kayvon Beykpour told me in a conversation on Spaces last night. “The same use case, with slightly different mechanics.”

Twitter has another advantage when it comes to recruiting participants for Spaces: An engaged userbase filled with some of the world’s most prominent people. When Elon Musk goes on Clubhouse, it’s a news story. When he logs onto Twitter, it’s Wednesday. These power users will generate buzz for Spaces when they gain access to it, and they’ll get their millions of followers accustomed to using the format on Twitter. They’ll gravitate toward Twitter for a simple reason: Reach. They’ll be able to speak with more people on Twitter, which 192 million people use each day, than Clubhouse, which 2 million use each week.

Meanwhile, for the middle class of content creators (people with moderate sized-followings), Twitter has quietly assembled a suite of products to win them over. It acquired Revue, a newsletter platform that lets creators charge for subscriptions (and takes a 5% cut vs. Substack’s 10%) which syncs quite nicely with Spaces. Imagine the following scenario: Someone builds a paid newsletter on Revue, uses their Twitter account to share their work, and then jumps into Spaces to deepen their relationship with subscribers after they post. It works.

Finally, Twitter needs this and will do everything in its power to give it a chance. Twitter conversations have become so toxic that opening the app fills people with dread. Twitter can be fun and interesting. But most often it’s a rolling shouting match where even the most benign statements are picked apart by angry people looking to fight.

Spaces, in a best-case scenario, could help people see each other as humans, not 2D avatars. With audio, you can hear nuance, intonation, sarcasm, humor: context that is too often lost in the hellscape of the timeline. Talking — dialogue — can make even the most tense exchanges cool off (we saw this when San Francisco District Attorney Chesa Boudin dropped into a Clubhouse chat with some of his biggest haters). And this is why Twitter is going all in. For the sake of its future, this must work.

Case in point: After I tweeted that Twitter would win out vs. Clubhouse earlier this month, I got a lot of terse and angry pushback. Tonight, I’m going to talk it out on Clubhouse with some of those who disagreed with me (venue chosen at their request). The conversation will, with 100% certainty, be more productive than a Twitter spat. And sometime soon, we could be seeing this type of engagement regularly, perhaps in the same app.

If you have Clubhouse, you can join here and listen to the discussion at 6 p.m. pacific time today, Thursday 2/11:

I write this without a rooting interest. I haven’t invested in either company, unlike many of Clubhouse’s core evangelists. And I definitely don’t have a special affinity for Twitter. (Not long ago, I wrote a story that caused 1 million people to tweet #RIPTwitter over a weekend.) That said, I’ve been studying the service for a long time, and believe Spaces is a particularly unique fit. Twitter may well mess it up. And there are plenty of reasons why it won’t work. But everything seems aligned for Twitter Spaces to become the next iteration of Instagram Stories.

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From: Glenn Petersen2/17/2021 8:07:24 PM
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Twitter Closes at Record as Advertising Market Recovers

Ryan Vlastelica
Tue, February 16, 2021, 3:17 PM·1 min read

(Bloomberg) -- Twitter Inc. shares rose to an intraday record on Tuesday, taking out an all-time high that has stood for nearly its entire life as a public company.

The social-media platform gained 2.9% to close at $73.96. The shares have climbed for 11 straight sessions, their longest winning streak since August, and during the session rose as much as 4.1% to an intraday record of $74.84. The previous peak was reached in December 2013, less than two months after it went public.

The advance is the latest milestone for the company, which has advanced about 37% this year, shrugging off a brief decline that came after it permanently banned Donald Trump in the wake of the riot at the U.S. Capitol.

Like peers Snap Inc. and Pinterest Inc., Twitter has benefitted from a recovery in digital advertising. Earlier this month, it reported fourth-quarter revenue that beat analysts’ projections, though it warned that user growth may slow in 2021, following last year’s pandemic-driven surge.

“Twitter’s 2021 outlook is supported, in our view, by growing user engagement and prospects for increased digital ad spending,” said Mandeep Singh, an analyst at Bloomberg Intelligence.

Despite the recent gains, Wall Street remains mixed on Twitter’s longer-term prospects. According to data compiled by Bloomberg, 12 firms recommend buying the stock, compared with 24 that have a neutral view and five that have a bearish rating. The average price target of nearly $62 is about 17% below the current price.

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From: Glenn Petersen2/25/2021 7:42:21 PM
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Twitter shares soar after company announces plan to double revenue by end of 2023

Lauren Feiner @LAUREN_FEINER


-- Twitter said Thursday it aims to have 315 million monetizable daily active users by the end of 2023.It also wants to at least double its annual revenue in that year.

-- This is the first time Twitter has set long-term goals for revenue and daily users and it comes ahead of the company’s analyst day on Thursday afternoon.

Twitter said Thursday it aims to have 315 million monetizable daily active users (mDAUs) by the end of 2023 and to at least double its annual revenue in that year. The announcement was made in an SEC filing.

Twitter’s stock rose 3.9% Thursday.

This is the first time Twitter has set long-term goals for revenue and daily users and it comes ahead of the company’s analyst day on Thursday afternoon. Twitter said in its last earnings report it had 192 million mDAUs in Q4 2020.

Doubling its annual revenue would mean going from $3.7 billion in 2020 to at least $7.5 billion in 2023, Twitter said. The company also set a goal of doubling its development velocity by the end of that same year, which would require it to double the number of features each employee ships that directly drives mDAUs or revenue.

Twitter reiterated that it aims for a long-term target of mid-teens GAAP operating margin or 40% to 45% adjusted EBITDA margin.

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To: Glenn Petersen who wrote (1309)2/26/2021 6:41:23 AM
From: Glenn Petersen
1 Recommendation   of 1333
Twitter’s ‘Super Follow’ creator subscription takes shots at Substack and Patreon

Lucas Matney @lucasmtny
1:00 PM CST•February 25, 2021

Image Credits: Twitter

It’s been an all-around more ambitious year for Twitter. Following activist shareholder action last year that aimed to oust CEO Jack Dorsey, the company has been making long overdue product moves, buying up companies and aiming to push the envelope on how it can tap its network and drive new revenue streams. Things seem to be paying off for the company, as their share price sits at an all-time high — double that of its 2020 high.

Today, the company shared early details on its first ever paid product, a feature called “Super Follow” which aims to combine the community trends of Discord, the newsletter insights of Substack, the audio chat rooms of Clubhouse and the creator support of Patreon into a creator subscription. The company announced the service during its Analyst Day event Thursday morning.

Plenty of details are still up in the air for the feature, which notably does not have a launch timeline.

Image Credits: Twitter

Screenshots shared by Twitter showcase a feature that allows Twitter users to subscribe to their favorite creators for a monthly price (one screenshot details a $4.99 per month cost) and earn certain subscriber-only perks, including things like “exclusive content,” “subscriber-only newsletters,” “community access,” “deals & discounts,” and a “supporter badge” for subscribers. Creators in the program will also be able to paywall certain media they share, including tweets, fleets and chats they organize in Twitter’s Clubhouse competitor Spaces.

The company’s other big announcement of the event was “Communities,” a product that seems designed to compete with Facebook Groups but also will likely provide “Super Follow” networks a place to interact with creators in close cahoots. They also shared early details on a “safety mode” that will allow users to auto-block and mute abusive accounts.

Introducing paywalls into the Twitter feed could dramatically shift the mechanics of the service. Twitter has been pretty conservative over the years in building features that are intended for singular classes of users. Creator-focused features built for a network that is already home to so many creators could be a major threat to services like Patreon, which have largely popped up due to the lackluster monetization tools available from the big social platforms.

New revenue streams will undoubtedly be key to Twitter’s ambitious plan to double its revenues by 2023.

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From: Glenn Petersen3/24/2021 11:11:22 PM
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What is the ideological news slant of your Twitter account?

The Blindspotter by Ground News

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To: Glenn Petersen who wrote (1311)4/7/2021 7:09:04 PM
From: Glenn Petersen
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Twitter said to have held acquisition talks with Clubhouse on potential $4B deal

Darrell Etherington @etherington
3:56 PM CDT•April 7, 2021

Twitter held talks with Clubhouse around a potential acquisition of the live drop-in audio networking platform, with a deal value somewhere around $4 billion, according to a report from Bloomberg. TechCrunch has also confirmed the discussions took place from a source familiar with the conversations.

While the talks occurred over the past several months, they’re no longer taking place, though the reason they ended isn’t known according to the report. It’s also worth noting that just a few days ago, Bloomberg reported that Clubhouse was seeking to raise a new round of funding at a valuation of around $4 billion, but the report detailing the potential acquisition talks indicate that the discussions with Twitter collapsed first, leading to a change in strategy to pursue securing additional capital in exchange for equity investment.

Twitter has its own product very similar to Clubhouse — Spaces, a drop-in audio chatroom feature that it has been rolling out gradually to its user base over the past few months. Clubhouse, meanwhile, just launched the first of its monetization efforts, Clubhouse Payments, which lets users send direct payments to other creators on the platform, provided that person has enabled receipt of said payments.

Interestingly, the monetization effort from Clubhouse actually doesn’t provide them with any money; instead, it’s monetization for recipient users who get 100% of the funds directed their way, minus a small cut for processing that goes directly to Stripe, the payment provider Clubhouse is using to enable the virtual tips.

While we aren’t privy to the specifics of these talks between Twitter and Clubhouse, it does seem like an awfully high price tag for the social network to pay for the audio app, especially given its own progress with Spaces. Clubhouse’s early traction has been undeniable, but there are a lot of questions still remaining about its longevity, and it’s also being cloned left and right by other platforms, begging the age-old startup question of whether it’s a feature or a product on its own.

Whatever went down, the timing of this revelation seems likely to prime the pump for Clubhouse’s conversation with potential investors at its target valuation for the round it’s looking to raise. Regardless, it’s exciting to have this kind of activity, buzz and attention paid to a consumer software play after many years of what one could argue has been a relatively lackluster period for the category.

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From: Glenn Petersen4/29/2021 5:56:19 PM
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Twitter stock plunges on user miss and low guidance

Salvador Rodriguez @SAL19


-- The company reported revenue of $1.04 billion for the quarter, which was up 28% from $808 million a year prior.

-- Twitter guided that it is expecting revenue between $980 million and $1.08 billion in the second quarter. Analysts were expecting guidance of $1.06 billion on average, according to Refinitiv.

-- Twitter’s total number of monetizable daily users grew by 7 million from the fourth quarter to 199 million but fell shy of analysts’ expectations of 200 million.

CEO of Twitter Jack Dorsey testifies before the Senate Intelligence Committee on Capitol Hill in Washington, DC, on September 5, 2018. (Photo by Jim WATSON / AFP) (Photo credit should read JIM WATSON/AFP/Getty Images)
Jim Watson | AFP | Getty Images

Twitter’s stock was down as much as 10% in after-hours trading on Thursday after the company released its first-quarter earnings, missing on user growth expectations and providing lower revenue guidance for the second quarter than expected.

Here’s what Twitter reported versus Wall Street’s estimates:

Earnings: 16 cents per share, adjusted, vs. 14 cents forecast by Refinitiv
Revenue: $1.04 billion vs. $1.03 billion forecast by Refinitiv
Monetizable daily active users (mDAUs): 199 million vs. 200 million expected forecast by FactSet

The company reported revenue of $1.04 billion for the quarter, which was up 28% from $808 million a year prior. Twitter also reported a profit of $68 million, contrasted with a loss of $8.4 million a year ago.

Twitter guided that it is expecting revenue between $980 million and $1.08 billion in the second quarter. Analysts were expecting guidance of $1.06 billion on average, according to Refinitiv.

Twitter’s total number of monetizable daily users grew by 7 million from the fourth quarter to 199 million but fell shy of analysts’ expectations of 200 million. The user base was up 20% compared to a year ago. The quarter marked Twitter’s first period mostly without the presence of former President Donald Trump after he was removed from the service following the Jan. 6 insurrection at the U.S. Capitol.

Twitter ad revenue grew 32% year over year to $899 million, according to the report, with total ad engagement growing 11% over the same period.

The company said it is still too early to understand the impact of Apple’s privacy changes in iOS 14.5. However, Twitter pointed out that its integration of Apple’s SKAdNetwork enabled the company to increase by 30% the total number of iOS devices it can reach with its Mobile Application Promotion (MAP) offering.

Twitter (TWTR) earnings Q1 2021 (

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From: Glenn Petersen5/15/2021 4:11:28 PM
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‘Twitter Blue’ subscription service to include undo tweets feature and ‘Collections,’ priced at $2.99

José Adorno
May. 15th 2021 6:07 am PT

Twitter has been working on its subscription service for a while now. Today, researcher Jane Manchun Wong said the service is going to be called Twitter Blue and, as for now, is priced at $2.99/month.

Twitter Blue will feature a new function called ‘Collections’ which will let users save and organize their favorite tweets into collections to easily find them later. Alongside this feature, Twitter will also bundle the ‘Undo Tweet’ function to its premium service.

This feature looks a lot like Gmail’s “undo send” button. The app just waits a few seconds before actually sending the message, so this could be what Twitter is planning to launch. As Wong shows, the company is working on the ability to adjust the duration of the undo Tweet timer from 5 seconds to up to 30 seconds.

Alongside these two features, Twitter could bundle Scroll with Twitter Blue. Last week, the company announced it acquired the subscription platform for users who don’t want to read content with ads but still support publishers to bring in more revenue than with traditional ads on a page.

Another paid-function from Twitter Blue could come from Revue, another service the company bough in January that helps people to publish newsletters on social media.

As for now, Twitter Blue is still in development and we can’t say for sure when the company will launch its paid subscription service or even if it’s going to cost $2.99/month when it launches.

Next week, Twitter is said to relaunch its Verification program, as also shown by researcher Jane Manchun Wong.

'Twitter Blue' is the company's upcoming subscription service - 9to5Mac

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To: Glenn Petersen who wrote (1314)7/22/2021 5:54:10 PM
From: Glenn Petersen
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Twitter posts fastest revenue growth since 2014 in pandemic rebound



-- Twitter’s revenue growth accelerated and surpassed analysts’ expectations.

-- The social media company introduced its first subscription service in the quarter.

Twitter shares rose as much as 9% in extended trading on Thursday after the social media company announced second-quarter earnings that came in stronger than analysts had anticipated.

Here’s what Twitter reported versus Wall Street’s estimates:

Earnings: 20 cents per share, adjusted, vs. 7 cents as expected by analysts polled by Refinitiv.

Revenue: $1.19 billion vs. $1.07 billion as expected by analysts polled by Refinitiv.\

Monetizable daily active users (mDAUs): 206 million vs. 206.2 million as expected by analysts polled by StreetAccount.

Twitter’s revenue grew 74% year over year in the quarter, according to a shareholder letter, with the company citing “a broad increase in advertiser demand.” In the prior quarter, revenue had risen 28%. Growth accelerated as the company lapped a quarter when revenue declined by almost 19%, resulting in the strongest growth since 2014.

After a $1.38 billion loss in the year-ago quarter, on Thursday Twitter showed a $65.6 million profit.

The number of monetizable daily active users, or Twitter users who view advertising on the site, grew by 11%, Twitter said.

In the quarter Twitter introduced its first subscription service, which gives users access to an Undo Tweet button and other features. The company also released its Spaces audio chat feature on mobile devices for all users with at least 600 followers. And it announced a Tip Jar feature that will enable users to send money to others on the site.

The impact from changes in Apple’s iOS 14.5 release associated with tracking were lower than expected, Twitter said in its shareholder letter.

With respect to guidance, Twitter said it sees $1.22 billion to $1.30 billion in third-quarter revenue. Analysts polled by Refinitiv had expected $1.17 billion in revenue.

For all of 2021, Twitter said that it expects headcount and total expenses to go up at least 30% and that revenue will grow faster than expenses.

Notwithstanding the after-hours move, Twitter shares are up about 29% since the start of 2021, while the S&P 500 index has risen 16% over the same period.

Also after market close Snap, which like Twitter generates much of its revenue from advertising, reported better-than-expected results and saw its stock move up more than 13%. Advertising-heavy Facebook rose 2%, while Google parent Alphabet went up 1%.

Executives will discuss the results on a conference call starting at 6 p.m. ET.

This is breaking news. Please check back for updates.

Twitter (TWTR) earnings Q2 2021 (

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From: Glenn Petersen8/16/2021 2:40:20 PM
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Twitter taps crypto developer to lead decentralized social media initiative Bluesky

by Michael McSweeney
The Block
August 16, 2021, 1:19PM EDT · 1 min read

Bluesky, the decentralized social media initiative unveiled by Twitter CEO Jack Dorsey at the end of 2019, has a project lead, according to a Monday announcement.

Jay Graber, a former software engineer for Zcash and Skuchain and the founder of social event startup Happening Inc., will spearhead the effort. Graber said in a tweet thread: "I look forward to partnering closely with Twitter and other companies as we embark on this journey. It won’t happen overnight, but we’ll share our progress along the way."

Dorsey announced in December 2019 that the social media giant was funding a small group of developers to build Bluesky, which he described at the time as "a decentralized standard for social media." On its official website, the project's stated aim is "re-building the social web by connecting disconnected silos and returning control of the social experience to users."

Graber said in a tweet that "my next step will be hiring for the bluesky team."

The 2019 announcement of Bluesky capped what was perhaps a controversial year for the company as it turned to account suspensions to fight misinformation — moves that subsequently fueled accusations of censorship. Less than a year after the Bluesky announcement, Dorsey appeared before a Senate committee alongside Facebook CEO Mark Zuckerberg, who faced similar criticisms.

Twitter taps crypto developer to lead decentralized social media initiative Bluesky (

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