Technology StocksTwitter, Inc.

Previous 10 Next 10 
From: Glenn Petersen9/27/2017 11:42:58 AM
1 Recommendation   of 1195
140 Characters, the Defining Quirk of Twitter, Becomes a Relic of the Past

By Garett Sloane.
Published on September 26, 2017.

Credit: Illustration by Tam Nguyen/Ad Age

Twitter's 140-character limit died today after a long battle with Facebook. It is survived by brands, publishers and personalities, who will miss its insistence on wit and getting to the point.

That's right: Twitter is expanding its character limit on text posts to 280 characters from 140, starting with a subset of users. The company is describing the move as a test, but the writing is on the wall for this succinct art form.

"Although we feel confident about our data and the positive impact this change will have, we want to try it out with a small group of people before we make a decision to launch to everyone," the company said in a blog post Tuesday. "What matters most is that this works for our community—we will be collecting data and gathering feedback along the way. We're hoping fewer Tweets run into the character limit, which should make it easier for everyone to Tweet."

Even though Twitter has been hinting at the change for more than a year, it is rolling out the longer limit slowly for fear of alienating its most hardcore users.

"140 characters isn't any easy construct, but that's exactly why I love it," says Jill Sherman, head of social strategy at DigitasLBi. "People and brands are forced to stop and think about what they really want to say. And it makes the feed pithy and easily scannable. I'll definitely miss it."

The constraint became a defining brand for Twitter, forcing its users to condense their thoughts into only the most essential words. Twitter users developed a text message-like shorthand that became its own language—"you are" became "u r"—and, more significantly, big ideas were often reduced to hashtags. And it made equals of everyone, in a way: From the greatest wordsmiths to the leader of the free world to the casual user, everybody shared the struggle of editing their thoughts down to their sharpest point.

Just look at President Trump's Twitter prose to see the power that even four can convey ("Sad!").

The original limit was enforced because that's how much room was left in an SMS text message after allowing 20 characters for a user name. To be sure, that had become a bit of a relic. What are character limits when posts are now crammed with videos, photos, GIFs, emojis and links?

In the end, the 140-character limit symbolized a problem for Twitter: It made it harder to get people to tweet, especially if they weren't used to it. For many, it could be the difference between becoming a new user and giving up immediately. After all, what can you possibly say in just 140 characters?

"I will admit to having something of an obsession with getting as much meaning into 140 characters as possible," says James McQuivey, a researcher at Forrester. "Someday I'll tell my grandkids how hard it was in my prime: 'We had to Tweet with just 140 characters, uphill, both ways!'"

The new limit gives more space to breathe, let thoughts expand, and possibly lower the difficulty level for anyone new to the service.

Some of the most active users say Twitter is walking away from part of what makes it so special.

"There's a sense of loss," says Noah Mallin, head of content at MEC. "The 140-limit really forced you into the clearest, most distilled expression. I'm sure the growth of people screen-shooting text helped to move this along, so I get that they saw a need. I think they want to still keep it from going to a longer character count than this. Otherwise it becomes Medium and we are blogging instead of micro-blogging."

People indeed often got around character limits by sharing images of longer texts, one of the behaviors that prompted CEO Jack Dorsey to start considering changes to the maximum.

Also, Twitter stopped including photos and other media elements toward the character limit.

Twitter is not extending the new limit of 280 character to Japan, China or Korea, because those languages do more with fewer characters, the company said in its blog post.

English, French, Portuguese and Spanish were included in the change.

"Trying to cram your thoughts into a Tweet," Aliza Rosen, Twitter product manager, and Ikuhiro Ihara, senior software engineer, said in the blog post. "We've all been there, and it's a pain."

Research shows the character limit is a "major source of frustration," according to the post, with 9 percent of tweets in English running up against it. In markets where the limit is less of a problem, more people tweet, the company says.

"We understand since many of you have been Tweeting for years, there may be an emotional attachment to 140 characters. we felt it, too," the post reads. "But we tried this, saw the power of what it will do, and fell in love with this new, still brief, constraint."

Share RecommendKeepReplyMark as Last ReadRead Replies (1)

To: Glenn Petersen who wrote (1122)9/27/2017 11:49:49 AM
From: richardred
   of 1195
I wish I was one of the ones selected to try it. Many of my tweets have to be shortened to make the count.

Share RecommendKeepReplyMark as Last ReadRead Replies (2)

To: richardred who wrote (1123)9/27/2017 5:01:33 PM
From: Glenn Petersen
   of 1195
I have the same problem. Sometimes I would like to include a comment or a short quote from an article I am referencing.

Share RecommendKeepReplyMark as Last Read

To: richardred who wrote (1123)9/30/2017 9:51:32 PM
From: Glenn Petersen
   of 1195
Personally, I think that an acquisition makes more sense, but who know?

Why Amazon should buy Twitter

It’s not a crazy idea.

by Kurt Wagner
Sep 30, 2017, 12:41pm EDT

Photo by David Ryder/Getty Images
Amazon should buy Twitter.

One year ago, when Twitter was out looking for a new home, Amazon wasn’t really mentioned as a possible suitor. But many people — myself included — think Twitter will eventually have to sell. After years of little user growth and no profits, it’s clear the company needs a larger, more stable parent to protect it from the pressures of public company life.

Amazon could be that larger, more stable benefactor.

The current state of play: Twitter may be the most relevant it’s ever been, thanks in part to President Donald Trump, who uses the service daily to make pronouncements that end up destabilizing financial markets as well as world affairs. He’s stoked political tensions, bickered with other politicians, and created drama with other nations. ( Hi, North Korea!)

Trump aside, there are other reasons, though unproven, for why Twitter might look appealing to Amazon. It’s still the best platform for real-time search (which is why a lot of Google searches now show tweets), and while Twitter hasn’t perfected its search product, there is a lot of potential. Twitter hasn’t figured out social commerce yet either, but perhaps Amazon could make it work.

There are a lot of other reasons, which we get to below, but before that, let’s talk money. Amazon could easily make it work. Even at a very high 30 percent premium, Twitter’s takeout price would be around $16 billion. And while Amazon had $15.4 billion in cash at the end of June, it could offer stock plus cash. Or it could just borrow the funds outright as it did when it bought Whole Foods for just under $14 billion in June.

Why should Amazon buy Twitter? Here are five reasons:


Amazon has a growing advertising business, and Twitter is an advertising company. Twitter hasn’t figured out direct response advertising the way Google and Facebook have, but matching Amazon’s purchase and search data with Twitter’s data around people’s interests is a fun idea. It could provide an immediate (though relatively small) boost if Amazon decided it wants to actually compete with Facebook and Google for marketing dollars, and Twitter’s real-time search data could prove valuable. Amazon is competing just fine on its own: eMarketer projects Amazon’s U.S. digital ad revenue will surpass Twitter’s this year, but adding Twitter would give Amazon much more data on mobile users.

Live Video

Twitter wants to be the best online destination for live video, a part of its push to distribute real-time news and information. The problem is that Twitter doesn’t have very good live video content. Many of its deals are for video that probably wouldn’t find a home anywhere else. Amazon, on the other hand, has some amazing content, including original TV shows and NFL football, but a smaller overall reach given it has about 85 million Prime members. Twitter, which had 328 million monthly active users as of June, could offer Amazon additional reach for its content, especially for mobile viewers, and offer a built-in social experience for some of Amazon’s best shows. Plus, putting some Amazon videos on Twitter might help draw people in who aren’t yet Amazon Prime subscribers.

Customer Service

Amazon is online shopping, but it doesn’t provide much in the way of connecting people to businesses the way that, say, Facebook is trying to do with Messenger and WhatsApp. Buying Twitter would immediately give Amazon another messaging option — and one that many people already use to try and get attention from brands and businesses. Imagine if Amazon could sell you a new television, then automatically connect you with the seller via Twitter DM for any troubleshooting, receipts or exchanges. Twitter already offers some business features for customer service purposes, but it’s really underachieved there. Teaming with Amazon could help.

Media impact

If anyone is willing to pay for a media company with social impact, it may be Amazon CEO Jeff Bezos. He already owns the The Washington Post, which he bought for $250 million back in 2013. (That was a personal purchase, not an Amazon purchase.) He may believe Twitter’s social and cultural value is worth preserving — plus, Bezos actually tweets. Potential bonus: The Post was not profitable when Bezos bought it, but turned a profit in 2016. Without the pressure that comes from a publicly traded stock, perhaps Bezos could do the same for Twitter.

Amazon can be patient

Some believe that, more than anything, Twitter would benefit from some air cover while it gets things figured out. Imagine if Twitter didn’t need to report earnings every three months, and the service was instead measured by its ability to influence the real world and disseminate information? Putting the company under Amazon’s umbrella would give Bezos time to figure out the best way to value Twitter without watching its business get ripped by the media and Wall Street every three months.

Share RecommendKeepReplyMark as Last ReadRead Replies (1)

From: hollyhunter10/2/2017 7:20:19 PM
   of 1195
Looks like good entry point here.

Share RecommendKeepReplyMark as Last Read

From: FUBHO10/12/2017 7:14:49 PM
   of 1195
Tech Giants Transform From 'Saviors' to 'Threats'...

FACEBOOK Sandberg Slams TWITTER Over Censorship...

Share RecommendKeepReplyMark as Last ReadRead Replies (1)

To: FUBHO who wrote (1127)10/13/2017 6:54:09 AM
From: scion
   of 1195
Twitter deleted data potentially crucial to Russia probes

Social-media platform’s strict privacy policy led to deletions of Russian information of interest to investigators.

By JOSH MEYER 10/13/2017 05:07 AM EDT

Share RecommendKeepReplyMark as Last ReadRead Replies (1)

To: scion who wrote (1128)10/14/2017 4:03:19 AM
   of 1195
It would be quite ironic for Russia to give America the greatest president ever. LOL MAGA bitches!

Share RecommendKeepReplyMark as Last Read

From: Glenn Petersen10/24/2017 10:15:56 PM
   of 1195
Twitter will now label political ads, including who bought them and how much they are spending

  • Twitter will clearly label political ads and require campaigns and organizations to disclose who bought the ad and how much they spent.
  • A new "transparency center" will have a database of all ads currently running on the platform, with more disclosures for political ads.
  • The new rules come as Twitter and other social platforms are under scrutiny from lawmakers for allowing Russian interference through online political ads during the 2016 election.
Michelle Castillo | @mishcastillo
October 24, 2017

Twitter announced new ad transparency measures 5 Hours Ago | 01:30

As political pressure mounts on social media companies to say where ads are coming from, Twitter will reveal more information about political advertising on its platform.

Twitter said in a blog post on Tuesday it would clearly label political electioneering ads, which the Federal Election Commission (FEC) defines as an ad used to promote a specific candidate for elected office or affiliated party posted within 30 days of a primary election or 60 days of a general election. Electioneering ads can also include any ad clearly promoting a political candidate at any time.

The ads will have some sort of visual marker, likely a purple dot next to the user handle, and a purple box with the text "Promoted by" and the name of the sponsor.

Courtesy of Twitter

Twitter will label political electioneering ads meant to promote a candidate or a candidate's party for elected office.

In addition, the company will limit which criteria can be used to target people and will introduce a "stronger" penalty on those who do not abide by the new rules. The company did not say what the tougher standards or penalties will be.

Twitter, along with Facebook and Google, are sending their lawyers to Congress to testify as lawmakers investigate Russian involvement in the 2016 election through online political ad buying. Lawmakers from both sides of the aisle have introduced the " Honest Ads Act" as a way to get platforms to disclose more about paid online political ads. The legislation would require platforms with 50 million or more monthly unique visitors to have a public database of political ads and records for anyone who bought more than $500 worth of political ads in the previous 12 months.

Twitter's move to provide more information on political ads lines up with most of what Congress is asking for.

The company will also launch a "transparency center," which will show all ads — political or not — currently running on Twitter, and how long the ads have been running. The database will show users which ads have been targeted toward them and the personal criteria used to target them.

Political ads specifically will have additional information in the center, including all associated campaign ads currently running or that have run on the platform. It will show who funded the campaign, how much they spent on this specific campaign, and how much they spent on the platform in total. There will be information on the criteria used to place the ad, such as age, gender and geography.

The new ad policies will first be enforced in the U.S. but will expand globally eventually.

Share RecommendKeepReplyMark as Last ReadRead Replies (1)

To: Glenn Petersen who wrote (1130)10/24/2017 10:18:08 PM
From: Sam
   of 1195
"disclose who bought the ad"

But how will they know where the money actually came from? It is pretty easy to hide real ownership.

Share RecommendKeepReplyMark as Last ReadRead Replies (1)
Previous 10 Next 10 

Copyright © 1995-2018 Knight Sac Media. All rights reserved.Stock quotes are delayed at least 15 minutes - See Terms of Use.