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To: Glenn Petersen who wrote (1102)5/18/2017 6:50:29 AM
From: The Ox
   of 1202
Message 31111441

Weibo overtakes Twitter in monthly active users.

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To: The Ox who wrote (1103)5/18/2017 11:41:35 AM
From: Glenn Petersen
   of 1202
Weibo has apparently discovered the "secret sauce" that has eluded Twitter.

Weibo first quarter results (thousands)

Revenue: $199,201 (100.00%)
Sales and marketing: $46,450 (23.32%)
Product development: $47,163 23.68%)
General and administrative: $10,546 (5.29%)
Operating profit (loss): $55,81 (28.04%)

Market cap (billions): $16.9

Twitter first quarter results (thousands)

Revenue: $548,251 (100.00%)
Sales and marketing: $220,339 (30.19%)
Product development: $128,728 (23.48%)
General and administrative: $69,868 (12.74%)
Operating profit (loss): ($40,278) (-7.36)

Market cap (billions): $13.5

From the article you referenced:

According to US market research company eMarketer, social media's share of online advertising in China only accounted for 10% in 2016. That figure was 28% in the United States. However, the advertising market share in China is expected to rise with social media marketing becoming more acceptable, said eMarketer.

While Twitter is generating more revenue from each user, Weibo's cost structure is considerably leaner. Factor in economic and political risks. Bet the trend (Weibo) or bet on the next fix (Twitter)?

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From: Glenn Petersen5/18/2017 11:54:57 AM
   of 1202
What you should know about Twitter’s latest privacy policy update

As it begins to store people’s off-Twitter browsing data for longer, the company adds new data controls and ends Do Not Track support.

Tim Peterson
Marketing Land
on May 17, 2017 at 8:16 pm

When you visit a site that features a tweet button or an embedded tweet, Twitter is able to recognize that you’re on that site and use that information to target you with ads. And now it’s going to hang onto that information for a bit longer but give you more control over it.

Twitter updated its privacy policy on Wednesday so that it can use the information it collects about people’s off-Twitter web browsing for up to 30 days, as opposed to the previous 10-day maximum, according to the updated document that takes effect on June 18. The extension could help Twitter when it comes to making sure its ads are aimed at enough of the right people, which could aid its struggle to attract direct-response advertisers and reverse its advertising revenue declines.

Coinciding with the update, Twitter has also
added a new section to the settings menu on its site and in its mobile apps that details the information Twitter uses to target a person with ads and lets that person deselect individual interest categories and request a list of the companies that use Twitter’s Tailored Audiences option to target them with ads based on information like their email address, Twitter handle or whether they visited the advertiser’s site or used its mobile app.

At the same time Twitter is giving people more control over how they are targeted, it is removing support for Do Not Track, which people can use to ask every website they visit not to track their behavior in order to target them with ads. Twitter made a big deal about supporting Do Not Track in May 2012, so its reversal is a surprise — unless you’ve been following the wave of major ad-supported digital platforms opting to ignore Do Not Track requests. When Hulu announced last July that it would no longer support Do Not Track, it joined nine other major digital platforms that do not respond to these opt-out requests. Now Twitter has joined that list.

Twitter explained its change in position in an update to the Do Not Track entry on its help site. “While we had hoped that our support for Do Not Track would spur industry adoption, an industry-standard approach to Do Not Track did not materialize,” according to the company.

That’s pretty much the same reason that Hulu, Facebook, Google and others have cited for not supporting Do Not Track, though the standard is slated to become an official recommendation by the World Wide Web Consortium (W3C) in August 2017.

While Twitter will no longer support Do Not Track once its new privacy policy takes effect on June 18, the company still offers options for people to disable ads targeted based information collected off Twitter. People can pull up Twitter’s settings menu, select “Privacy and Safety,” then “Personalization and data,” and then toggle off “Personalize ads.” That menu also includes an option to disable Twitter from being able to see when a person visits a site that features a tweet button or an embedded tweet, as well as a nuclear option that also prevents Twitter from sharing a person’s data with other companies, using location-based data to personalize content on Twitter and connecting data across the different devices a person may use to log in to Twitter.

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From: Krigannie5/19/2017 7:39:30 AM
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Twitter: Big Live Video Catalyst

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To: Krigannie who wrote (1106)5/27/2017 5:21:33 PM
From: Intelim
   of 1202
Gotta buy asap then! I'm yet to watch any show on Twitter though.

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From: Intelim5/30/2017 4:10:43 PM
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Twitter now filters DMs from people you don’t know

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To: Intelim who wrote (1107)5/30/2017 5:47:12 PM
From: Krigannie
   of 1202
They have a nice discount atm.

I am still counting on a Google buyout this year or the next.

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From: zax6/23/2017 8:29:04 PM
1 Recommendation   of 1202
Richard Greenfield on why he likes Twitter stock

Richard Greenfield, BTIG: I am bullish on Twitter and would be shocked if it wasn't bought within two years.

Posted by Business Insider on Friday, June 23, 2017

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From: Glenn Petersen6/23/2017 8:58:12 PM
   of 1202
Twitter bots get enterprising, courtesy of Sprout Social

Posted Jun 20, 2017 by Ingrid Lunden ( @ingridlunden)

These days, the idea of bots on Twitter might be associated more with accounts that auto-Tweet, auto-like, and auto-retweet messages, or are corralled into large armies that follow people and do other things en-masse. But as the idea of artificial-intelligence- driven messengers starts to take hold in the tech world, and specifically in areas like customer service, Twitter is positioning itself as a platform for these kinds of bots, too.

Sprout Social, a social media management company, is launching a new product called Bot Builder, to help clients build customer support chatbots for the platform. The bots will be used to answer basic questions to, say, verify a user’s identity and account information and other basic issues that form the start of customer support queries, so that they can progress the the next level of getting handled, Sprout Social’s co-founder Aaron Rankin said in an interview.

Enterprise bots on Twitter are not completely new, but the idea of using them for customer service is. Just last month, Twitter launched a new Direct Message Card that linked users from public timelines into direct message chats, to chat with bots.

But these were not about customer service; they were about marketing and interacting with brands for fun, such as a “bot tender” that helped you with drink recipes; or short-term and mostly fun experiments around quick transactions, such as this bot to order food from Denny’s.

Interestingly, for this move into customer service chat bots, Twitter has taken a route different from that of Facebook or others: it has chosen not to create a bot development platform of its own, but instead to work with third parties like Sprout to bring the concept to life and get more businesses using them.

“I think there are a bunch of reasons why we don’t build bot experience ourselves,” said Jeff Lesser, who heads up product marketing for Twitter Business Messaging. “There are millions of types of businesses that can use our platform, so we’re letting the ecosystem build the solutions that they need. We are focusing on building the canvas for them to do that.”

Sprout has rolled the Bot Builder into its enterprise tier of service — Sprout has some 18,000 customers using its services in all to help manage their Twitter presence — and over time may make it available in some form to other usage tiers. Twitter doesn’t take any cut at all on providing the platform for this. Its sales are made by way of the selling the Cards to businesses to direct users to using these experiences.

Turning to third parties to build these kinds of services is one way to promoting a wider developer ecosystem — something that Twitter hasn’t always been that good at doing. But another reason why Twitter may be holding bots at arm’s length is because of its history with them.

“We knew Twitter had a hesitancy about automation in accounts,” Sprout’s Rankin noted, referring to Twitter’s history with bot accounts — there areas in Twitter’s terms of service that lay out where it is still not allowed — “but now they’ve also started to introduce features to encourage some automation. I think between us and Twitter we’re responding to events happening in the world,” — specifically here, the rise of chatbots — “and looking at how to evolve the position.”

Twitter’s efforts to build more tools for enterprises is a long game for the company, with its first efforts in this area dating back to October 2015.

It’s still not as substantial a part of the business as the company’s efforts in advertising on the platform, but it’s also a very natural fit for the platform. People often turn to Twitter to reach out to businesses when they are unhappy with them or have questions because asking questions in a public forum feels much more immediate than sending emails or phoning random phone numbers.

Conversely, businesses use Twitter a lot to communicate things publicly. So pushing Twitter’s potential in doing more with customer service is a logical next step.

Rankin said that the Sprout Social service was built from the ground up, but with a very basic approach to “bots” that will potentially grow over time. “We are not focused on large AI problems,” he said. “We see utility in the low hanging fruit of getting through some of the basics.” Over time, as systems get smarter, this might change, he added.

Similarly, there are still some questions over what, exactly, the rules of engagement will be for these bots. Right now, we still don’t have a great way of identifying who is talking to you when multiple people are speaking from one account on Twitter, and you have to wonder what kind of response people will have if they know they are speaking with an actual human versus a machine.

“We’re encouraging a handoff to the bot that is transparent,” Rankin said. “The UX still needs to be worked out but the short answer is that there are features to do this, and the design of our product can encourage it.”

This seems to be Twitter’s view, too, the company is making efforts to personalise “accounts” for businesse, with users able to differentiate and distinguish between different individuals responding from that account.

“We don’t want brands to create new accounts for bots,” said Lesser. “We want to build them into the accounts that people are [already] used to seeing.”

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To: zax who wrote (1110)6/23/2017 9:02:05 PM
From: Glenn Petersen
   of 1202
A good piece. Over the past year I had reduced my time on Twitter. Too much noise, The changes have brought me back.

I agree with the commentator that the acquisition of Twitter is inevitable. In this eat of be eaten world, they were unable to achieve shark status.

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