To: richardred who wrote (39) | 12/10/2004 12:33:50 AM | From: ~digs | | | Fedex Placed Ad to Recapture Image Tarnished by Jeopardy Winner adrants.com
FedEx, apparently horrified that Jeopardy player Ken Jennings lost his streak by answering the "Most of this firm’s 70,000 seasonal white-collar employees work only four months a year" with FedEx, kicked its agency, BBDO, into pop culture capitalization gear. Not wanting to allow consumers to perceive FedEx employees as a bunch of seasonal slackers, it had BBDO place a gigantic ad in USA Today.
The ad read, "There’s only one time FedEx has ever been the wrong answer. Congratulations Ken Jennings on your amazing Jeopardy! winning streak. And thanks for mentioning our name. Even if it was the one time you shouldn’t have." Ha ha. |
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To: ~digs who wrote (40) | 12/10/2004 12:50:19 AM | From: richardred | | | I can also see more advertising using Ken by H & R Block, come tax season. Witch is right around the corner. |
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From: richardred | 12/10/2004 12:07:07 PM | | | | Top Ten Game Show Winners Of All Time Forbes.com By Penelope Patsuris
They're calling Ken Jennings the Joe DiMaggio of game shows.
After his six-month-long, 74-game winning streak on the show Jeopardy! came to an end Nov. 30, the 30-year-old software engineer from Utah walked away wealthier by a staggering $2.522 million. That makes Jennings the biggest winner in television game show history.
Quiz shows have been around since the 1950s, but prizes of such magnitude are a relatively new phenomenon, thanks to Who Wants to Be a Millionaire, which debuted on The Walt Disney Co.'s (NYSE:DIS - News) ABC network in 1999. That was the first game show to feature $1 million stakes. By 2000, every broadcast network had a seven-figure show on the air, according to Steve Beverly, a professor at Union University in Jackson, Tenn., who runs tvgameshows.net, a Web site for fans and contestants.
Indeed, eight out of the top ten game show winners all walked away with wads of cash thanks to Millionaire or to one of the many clones that it spawned during its heyday. Jennings is only the second million-dollar winner on Jeopardy!, which is produced by Sony's (NYSE:SNE - News) television production unit, because until 2003 all Jeopardy! champions were sent packing after just five wins.
A $2.5 million payout may sound steep, but it's a drop in the bucket considering that the show earns between $50 million and $70 million a year, according to Beverly. And it was well worth it--the buzz about Jennings' juggernaut boosted the show's viewership by 22%. |
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To: richardred who wrote (44) | 9/7/2005 7:44:15 PM | From: ~digs | | | very competitive so far, i was wide-eyed and smiling thru the whole program.. these guys are GOOD |
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From: ~digs | 3/17/2007 12:48:50 AM | | | | Three 'Jeopardy' Contestants End Up Tied apnews.myway.com NEW YORK (AP) - All those years of answers and questions, and it's never happened before on "Jeopardy!" What is a three-way tie, Alex? The three contestants on the venerable game show all finished with $16,000 after each answering the final question correctly in the category, "Women of the 1930s," on Friday's show. They identified Bonnie Parker, of the famed Bonnie and Clyde crime duo, as a woman who, as a waitress, once served one of the men who shot her. "We've had a lot of crazy things happen on 'Jeopardy!' but in 23 years I've never seen anything like this before," host Alex Trebek said. The show contacted a mathematician who calculated the odds of such a three-way tie happening - one in 25 million. The three contestants, Jamey Kirby of Gainesville, Fla.; Anders Martinson of Union City, Calif.; and Scott Weiss of Walkersville, Md; were all declared champions and taped a rematch that will air Monday. |
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