With Salesforce Einstein, Airbus will use artificial intelligence to more accurately understand its customers—leveraging data such as purchase history, support interactions and more—to make predictions and recommendations that optimize the customer experience. This will enable Airbus to be more innovative and respond more quickly to customer needs. In addition, the company is bringing its sales and service teams onto a single platform, increasing collaboration across departments and enabling smarter business decisions based on real-time data.
"As the global leader in CRM, Salesforce is committed to delivering the most trusted, reliable and resilient infrastructure available to our customers," said Parker Harris, Co-Founder and CTO, Salesforce. "Our alliance with AWS, an industry-leading global public cloud infrastructure, allows us to expand our infrastructure presence more quickly and efficiently so we can support our fast-growing customer base in Canada and around the world."
"The shift to cloud and customer-centricity combined with the rapid pace of digital transformation is driving unprecedented growth of our Intelligent Customer Success Platform in Canada," said Richard Eyram, Country Manager, Salesforce Canada. "With the availability of our powerful platform on AWS, we're poised to further accelerate cloud and CRM adoption in the country and drive innovation and success with our Canadian customers and partners."
Built on the Salesforce Lightning component-based framework, companies can easily configure and set up Service Cloud for their organizations in a single day. With Lightning-Ready partner apps and Lightning App Builder for Service, companies can easily customize and extend Service Cloud. In addition, a new Lightning Service Console adds several new capabilities that boost agent productivity, and a new Service Cloud Mobile app empowers agents to provide exceptional customer service from anywhere. And with Salesforce's interactive learning platform, Trailhead, anyone can learn for free how to deploy and customize Service Cloud.