Embraer Embraces Salesforce to Take Customer Experiences to New Heights markets.siliconinvestor.com Embraer previously used manual processes and outdated on-premise systems to manage its aviation business across commercial, military and executive markets. As a result, the company lacked a 360-degree view of its customers and the capability to create more personalized and intelligent customer relationships. The company turned to Salesforce to transform its customer relationships, deploying Salesforce Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, Salesforce Analytics and the Salesforce Platform. With Salesforce, Embraer is centralizing information about each of its commercial planes, which was previously distributed across 80 different databases.
Salesforce just issued $11.3 million in equity to an undisclosed entity. Analysts familiar with the company said it's likely related to the purchase of Attic Labs, a young data start up that Salesforce acquired on January 8. markets.siliconinvestor.com