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   Technology StocksRFID, NFC and QR code Technologies


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To: Cooters who wrote (1688)12/20/2017 4:06:53 PM
From: Glenn Petersen
   of 1705
 
No indication. I went to their website and did a search. Nothing.

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From: Glenn Petersen1/23/2018 10:26:31 AM
1 Recommendation   of 1705
 
RFID and QR codes will have a role to play in the implementation of blockchains. An example:

How blockchain is strengthening tuna traceability to combat illegal fishing

Candice Visser and Quentin Hanich
The Conversation

In a significant development for global fisheries, blockchain technology is now being used to improve tuna traceability to help stop illegal and unsustainable fishing practices in the Pacific Islands tuna industry.

The World Wildlife Fund (WWF) in Australia, Fiji and New Zealand, in partnership with US-based tech innovator ConsenSys, tech implementer TraSeable and tuna fishing and processing company Sea Quest Fiji Ltd, has just launched a pilot project in the Pacific Islands tuna industry that will use blockchain technology to track the journey of tuna from “bait to plate”.

The aim is to help stop illegal, unreported and unregulated fishing and human rights abuses in the tuna industry. These have included reports of corruption, illegal trafficking and human slavery on tuna fishing boats.

It is hoped the use of blockchain technology will strengthen transparency and enable full traceability, thereby countering significant threats to licensing revenue and crew working conditions and safety, and broader impacts on the environment.

Blockchain is evolving beyond Bitcoin

Blockchain technology is rapidly evolving beyond Bitcoin. Emerging applications are geared to improve business in many ways – including supply-chain transparency for all kinds of products.

A blockchain is a digital ledger that is distributed, decentralised, verifiable and irreversible. It can be used to record transactions of almost anything of value.

Essentially, it is a shared (not copied) database that everyone in the network can see and update. This system provides multiple benefits for supply chains, including high levels of transparency. This is because everyone in the network can see and verify the ledger, and no individual can alter or delete the history of transactions.

For consumers, this means you will be able to scan a code on an item you want to buy and find out exactly where it has been before landing in your hands. It will be easy to answer those tricky questions about whether or not an item – such as a fish – is sustainable, ethical or legal.



As seen here, once the tuna is caught, a reusable tag is attached, from which information is then automatically uploaded to blockchain. WWF
___________________________________

Using blockchain to trace tuna

The WWF pilot project will use a combination of radio-frequency identification (RFID) tags, quick response (QR) code tags and scanning devices to collect information about the journey of a tuna at various points along the supply chain. While this use of technology is not new for supply-chain tracking, the exciting part is that the collected information will then be recorded using blockchain technology.

Tracking will start as soon as the tuna is caught. Once a fish is landed, it will be attached with a reusable RFID tag on the vessel. Devices fitted on the vessel, at the dock and in the processing factory will then detect the tags and automatically upload information to the blockchain.

Once the fish has been processed, the reusable RFID tag will be switched for a cheaper QR code tag, which will be attached to the product packaging. The unique QR code will be linked to the blockchain record associated with the particular fish and its original RFID tag. The QR code tag will be used to trace the rest of the journey of the fish to the consumer.

At the moment, linking tags is not difficult because the project is focusing on whole round exports – that is, the whole fresh fish minus head, gills and guts. It gets a little more complicated when the fish is cut up into loins, steaks, cubes and cans, but the project team is now able to link the QR code tags on the packages of the processed fish with the record of the original fish on the blockchain.

While it may be possible to use RFID tags throughout the whole process, the expense of these tags could prohibit smaller operators in the fishing industry from participating in the scheme if it expands. There is also potential to use near field communicator (NFC) devices to track the fish all the way to the consumer in the future.



Marine Stewardship Council-certified yellowfin tuna processed at SeaQuest processing plant at Walu Bay, Suva, Fiji, December 2017. WWF
____________________________________

Bringing much-needed transparency to the industryWhile this use of the blockchain is the first of its kind for the Pacific Islands region, it is not a world first. A company called Provenence and the International Pole and Line Association (IPLA) has already completed a successful pilot project tracing products from Indonesian tuna fisheries to consumers in the UK.

Provenance is also working on using blockchain to track a range of other physical things – including cotton, fashion, coffee and organically farmed food products. However, the potential of blockchain goes further. For example, Kodak recently launched its own cryptocurrency to help photographers track and protect their digital intellectual property.

Blockchain technology is just starting to change the way business is done. If it delivers on its promise of supply-chain transparency, it will be a great tool to help ensure that industries – including the tuna industry – are doing the right thing.

This will give consumers more information on which to base their purchasing decisions. For the global tuna industry, which has historically struggled with illegal and environmentally dubious fishing practices, this could be a turning point as visionary fishing companies demonstrate true stewardship and begin to open up the industry to full transparency.

theconversation.com

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From: Glenn Petersen3/21/2018 4:23:32 PM
   of 1705
 
IBM has introduced a blockchain-ready "cryptographic anchor" that does not appear to incorporate RFID technology.

RFID technology has been around for decades and is established within the supply chain industry, with the market value of RFID technology alone predicted to rise to US$18.68 billion by 2026. IBM's technological development predicts a move away from RFID products, to a newer method of ensuring supply chain security, in which their products can "monitor, analyze, communicate, and even act on data" – all aided by the blockchain.

finder.com.au

------------------------------------------------

h/t FUHBO

IBM’s latest computer is a blockchain-ready CPU smaller than a grain of salt

digitaltrends.com


IBM
--------------------------------------------------

IBM kicked off its Think 2018 conference today with a bombshell announcement: It has made the world’s smallest computer, and it’s designed from the ground up to work with the blockchain. The computer itself is smaller than a single grain of salt, coming in at 1 millimeter by 1 millimeter and reportedly has about the same computing power as a 1990s era CPU.

“The world’s smallest computer is an IBM-designed edge device architecture and computing platform that is smaller than a grain of salt will cost less than ten cents to manufacture, and can monitor, analyze, communicate, and even act on data,” IBM claims. “It packs several hundred thousand transistors into a footprint barely visible to the human eye and can help verify that a product has been handled properly throughout its long journey.”

Impressive as it is, for its size, it’s not the kind of chip you’re going to see in a mobile device any time soon, it’s made for something a little different. These microscopic CPUs are designed to be disposable. They’ll spend their lifetimes stuck to products in transit to ensure they arrive where they need to without being tampered with.

“Within the next five years, cryptographic anchors — such as ink dots or tiny computers smaller than a grain of salt — will be embedded in everyday objects and devices,” says IBM’s Arvind Krishna. “They’ll be used in tandem with blockchain’s distributed ledger technology to ensure an object’s authenticity from its point of origin to when it reaches the hands of the customer.”


IBM
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Essentially, these CPUs will be embedded in tags or product packaging, and they’ll log every movement the product makes, from shipment to delivery. They could also be used to ensure the authenticity of luxury goods.

“These technologies pave the way for new solutions that tackle food safety, authenticity of manufactured components, genetically modified products, identification of counterfeit objects, and provenance of luxury goods,” Krishna continues.

So, it’s fair to say the breakthrough here isn’t just the size of these computers, it’s their potential use. Think of them like the bar codes on items in the grocery store. But instead of communicating price info, these CPUs could tell you everything about the product — where it was made, by whom, and where it’s been.

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From: Glenn Petersen8/20/2018 10:29:04 AM
1 Recommendation   of 1705
 
Former Tokyo-based engineer emerges as big winner from China’s love affair with the QR code

Beijing Inspiry Technology Co. is among companies cashing in on the shift to smartphone-based mobile payments in China

South China Morning Post
Li Tao
PUBLISHED : Tuesday, 14 August, 2018, 7:02am
UPDATED : Tuesday, 14 August, 2018, 9:18am


Beijing Inspiry Technology's smart box provides customised services for merchandisers to support specific mobile payment service providers. Photo: Handout
------------------------------

Wang Yue is one of the big winners of China’s love affair with the QR code. His Beijing-based company makes 70 per cent of the point-of-sale scanners used in the country to process transactions using the jigsaw puzzle-like digital labels.

Now the 42-year-old plans to bring his white ‘smart box’ to overseas markets, including Japan and Singapore, in a bet that mobile payments and the two-dimensional bar code will take off, just as it did in China.

His company, Beijing Inspiry Technology Co. is working closely with several organisations in Japan, as well as with Alipay and other international mobile payment brands, to boost the use of QR code payment in Japan, the Philippines, Singapore, Indonesia and the wider Asia region.

Inspiry has shipped more than 1 million smart boxes since 2015, still a tiny fraction of the number of payment points in China.

For Wang, the expansion to Japan and other parts of Asia represents coming full circle of sorts in a career that included a stint as an engineer for a Tokyo-based company in 2001.

It was in Japan that he noticed hospitals using QR codes, which were invented by Toyota Motor’s automotive parts unit Denso Corp. to solve the limited amount of information that conventional zebra-striped bar codes can hold.

In 2002, he returned to China to set up Inspiry to develop 2D bar codes. He started making the box scanner as early as 2008, initially to validate QR code-based coupons and membership cards. In 2015, as Alipay and WeChat Pay became increasingly popular, the company used the smart box to facilitate mobile payments. Alipay is the payment arm of Alibaba Group, which owns the South China Morning Post .

Wang’s big break came in recent years as Chinese consumers skipped paper cheques and credit cards to embrace smartphone-based mobile payments using QR codes. Today, the 6,000 KFC outlets in China use his glass-topped point-of-sale scanner that can process both Alipay and WeChat Pay, the country’s dominant mobile payment apps.



The 6,000 KFC outlets in mainland China use Beijing Inspiry Technology's glass-topped point-of-sale scanner that can process both Alipay and WeChat Pay. Photo: Handout
---------------------------------
The price, at 299 yuan, meant it is an relatively affordable option for small-time merchants like vegetable sellers and food-cart vendors, which benefit from the security and convenience of not having to handle as much as cash.

“QR code payments will become popular in developing countries, particularly where many consumers will skip credit cards but use smartphone to make payments directly,” Wang said in a recent interview in Beijing. “The smart box has fundamentally solved the pain points of current mobile payment, making it more convenient and efficient to process as mobile payment has become an indispensable part of life among Chinese.”

Wang said he believes QR code-based payments will become the mainstream form of mobile payment at least for the next 10 years due to its convenience and low cost.

That belief will be put to the test. In overseas markets such as Singapore and Hong Kong, besides cash, consumers still predominantly use credit or debit cards, or even mass transit cards, to pay for purchases. Advances in contactless and chip-based technology have also cut down processing time compared with the traditional swipe-and-sign procedure for card-based purchases.

Just how popular are mobile payments in China? The central bank put out a notice last month reminding businesses to accept cash as payment. Paying by smartphone, using either Alipay or WeChat Pay, has become so common in China that even beggars are holding out QR codes because many passers-by do not carry cash.

Mobile payment transactions surpassed 40 trillion yuan (US$5.8 trillion) in China in the first quarter of this year, according to data from Beijing-based Analysys, a market research company.

Inspiry received a further boost when regulators discouraged the use of static codes – such as those that are printed out by merchants on a piece of paper – after reports of widespread fraud involving fake QR codes to divert mobile payments. A 500-yuan limit was imposed on such transactions. The company’s scanner box instead reads the QR code generated on the payer’s smartphone and can also process electronic membership cards and coupons.

The rising popularity of mobile payments has created a wave of payment terminal makers including Fujian Landi Equipment, Newland Payment Technology and Bejing Lakala Payment. Shanghai Sunmi Technology, a POS terminal developer backed by Chinese smartphone maker Xiaomi, introduced scanners that can also process orders from food delivery apps. Starbucks uses Honeywell’s bar code readers in China.

“We’re still only in the spring of mobile payments,” Wang said. “Just 10 years ago, it took 17 seconds to call up a QR code. Almost nobody then could imagine the widespread use of QR code payment today.”

scmp.com

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From: Glenn Petersen11/26/2019 10:12:14 AM
1 Recommendation   of 1705
 
h/t Ron

‘Low-Code’ Becomes High Priority as Automation Demands Soar

CIOs are expanding the use of tools that let noncoders create applications Chief information officers, on the hook to automate manual and repetitive business processes, are increasingly turning to tools designed to create applications quickly, without the sweat of writing and debugging lines of code.

Collectively known as “low-code,” these tools have been available in some form for decades. But they have grown more popular with information-technology staff and other departments as workplace automation grows and young, mobile-savvy people join the workforce.

With low-code, employees can quickly make apps by picking, dragging and dropping from a collection of ready-made software building blocks.

Johnson Controls International PLC, an Ireland-based industrial and technology conglomerate that makes heating, ventilation, and air conditioning systems, tapped nontech employees like engineers to create low-code dashboards that track installations, record project metrics and manage service calls, said Chief Information Officer Nancy Berce.

The company, which has about 105,000 employees across more than 100 countries, set up guardrails so the low-code apps don’t disrupt the resiliency of its central systems, she said.

“A lot of people are creating a lot of good things; how do we start to share that and make that more available to broader users? We haven’t quite figured that one out yet. That’s the next level of maturity,” Ms. Berce said.

Freeing up staff to focus on core technology issues was one of the reasons St. Luke’s University Health Network in Pennsylvania started using low-code, said CIO Chad Brisendine.

“There’s always a bigger appetite for IT than what we’re able to provide. I see this as helping meet that demand,” Mr. Brisendine said.

IT employees turned to low-code to build more than 20 applications using Microsoft Corp. tools. None of them took more than 20 hours to create.

It took eight hours to make an app that pulls information from the hospital’s systems, including a Workday Inc. platform, to track and send reminders to staff on continuing medical training, a requirement for doctors to retain their license. The author, an analyst in the IT department, didn’t know how to code, Mr. Brisendine said.

Mr. Brisendine next year plans to expand low-code training to more business units within St. Luke’s, which has about 15,000 employees.

Companies including Siemens AG , Appian Corp. , Pegasystems Inc. and Salesforce.com Inc. also provide low-code tools.

Forms of low-code have been around for decades, but combining it with the use of application programming interfaces, chunks of code designed to connect systems and platforms and share data, has made it easier for those not conversant in C++ or Java to create applications with a punch, said Jason Wong, senior director at research and advisory company Gartner Inc.

Gartner is projecting that low-code will account for more than 65% of application development activity by 2024.

David Hoag, CIO at Chicago-based Options Clearing Corp., a central clearinghouse serving as a backstop for trades in the options market, said making low-code applications is as easy as dragging and dropping widgets.

The company used low-code to develop a visitor-registration system as part of an “app a day” program, where technology teams work with other departments to create applications to solve pressing business problems. The system, created in less than a day, registers visitors, logs arrival and departure times, captures visitor and badge information, and helps the facilities team generate reports on visitor activity.

Similar commercial software was quoted at costing between $30,000 and $50,000 a year, Mr. Hoag said.

OCC started building low-code apps in 2015 and today uses about 30 of them. Mr. Hoag sees low-code’s use spreading beyond IT.

“More people will be entering the workforce who have the foundational skills necessary to run with these things. Even if they’re not Java and HTML and JavaScript experts, they’ll be able to implement low-code systems,” Mr. Hoag said.

wsj.com

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From: Glenn Petersen8/19/2020 6:51:46 AM
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Coronavirus has turned the humble QR code into an everyday essential

QR codes have been dismissed as a marketing gimmick – but in our touch-free world, they’re proving their worth

By VICTORIA TURK
Wired UK
Friday 14 August 2020



Getty Images
-----------------------

Venture outside and you’ll soon see them. Printed on posters and signs, pasted on pub walls and hotel lobbies, sellotaped to picnic tables in beer gardens: QR codes.

As the hospitality industry begins tentatively to open up, bolstered in the UK by the government’s ‘Eat Out to Help Out’ discount scheme, restaurants and hotels are turning to technology to deliver a dine-in experience that is as touch-free as possible. Suddenly, a card menu that gets passed through the germy hands of one customer to the next doesn’t seem so appealing. QR codes – the black, barcode-like squares that can point to text or a website – have been around for a while, but was previously dismissed as largely a marketing gimmick, at least in a consumer context. Now the QR code has found its time to shine.

“Up until now a QR code, certainly to me, has just been a collection of black and white patterns on a billboard or on a bus stop or wherever,” says Edmund Inkin, who co-owns three hotels across Cornwall and Wales under the brand Eat Drink Sleep. “I’d never really thought of using them.” Now, visitors to Eat Drink Sleep hotels can access the food menu, drinks list and details on room bookings via QR code (QR stands for Quick Response).

Nils Engelking, cofounder of Egoditor, a mobile marketing company that runs an online QR code generator and works with companies to implement them, says the coronavirus pandemic was something of a rollercoaster for the business. First, customer numbers dropped off, as shops and events were forced to shut down. The main function of a QR code, after all, is to link the digital world with the physical: people can scan the code in real life to get more information on their phone. “So if there’s no sort of life out there and people gathering, QR codes are not that much necessary any more,” Engelking says.

As lockdowns around the world started to ease, however, the QR code found itself in its element: it was the perfect touch-free medium. It allowed people to interact with the world around them, while only touching their own smartphone. “Coronavirus just gave it a big push in terms of adoption in terms of technology and also in terms of the end customers,” Engelking says. He says that Egoditor has seen a huge increase in adoption, with a 25x increase in signups from restaurants in June compared to February, and 7x increase in signups from hotels .There has also been an increase in the number of customers actually scanning the QR codes, which Engelking puts down to them being implemented for more useful functions.
Many restaurants and hotels are using QR codes to display menus, or to direct people to booking pages where they can order food or reserve rooms directly online. They are also starting to be used to help with contact-tracing – keeping a record of who has been where in order to be able to track those who may have come into contact with the virus. The NHS Test and Trace service’s new app, which is currently entering trials, will allow users to scan a QR code at venues in order to keep a log of where they’ve been. Currently, venues on the Isle of Wight are able to create a QR code to work with the Test and Trace system.

Some offices are also turning to the tech to help with bringing people back to work. Software company SAP, which has reopened two of its buildings with a very limited capacity, has incorporated QR codes into its broader strategy of signage, sanitiser and distancing, in order to inform employees of updates. Scanning the QR code takes employees to information on the latest procedures and processes in place at the office.

Facilities manager Sarah Woodman says the QR code approach means the company doesn’t have to print out so many materials and results in a touch-free experience. “People don’t have to touch things – they’ve got their own phone, they can scan it, they can touch their own phone.” One other advantage is that you can easily update the information that the QR code leads to without changing the code itself. When SAP started using a different car park, for instance, Woodman was able to inform employees simply by tweaking the text that the QR code pointed to.

As well as perhaps finally finding their killer app, QR codes have benefited from technology moving on somewhat since they first began appearing in marketing materials. Whereas previously you may have had to install a special QR code-reading app in order to scan the codes, many newer phone models will now do this automatically through the main camera function. Engelking says that businesses are also using them better: if you hide a QR code in your marketing designs with no clear call to action, people won’t know what to do with it; if you put it front-and-centre on your restaurant table explaining that it’s how to access the menu, people will.

One of Inkin’s main concerns in using the tech was whether it would fit with the atmosphere of the hotels; he wanted to make sure not to lose the human element of service. For this reason, he says, Eat Drink Sleep is generally “relatively resistant” to technology, using it only where it really enhances what they do. They considered online ordering apps, but decided it took too much of the dining experience away, opting instead to use a QR code menu but still have people taking diners’ orders at the table (from a safe distance).

The hotel company also had their QR codes laser-cut onto wooden cards by a local company, to match more with its aesthetic. Inkin keeps some single-use paper menus to hand for people who really don’t want to use the technology, but he says that most visitors are more than happy to. He imagines that the company will continue using the tech even after coronavirus is a concern. “I think because it’s very likely we’re going to be needing to use this for 6, 9, 12, 18 months, and that these types of guidelines will be in place for us to be operating in a Covid-safe way, it’s going to become fairly hardwired both into how we do things and how our guests do things, what they expect.”

Some businesses have gone beyond QR codes to use other touch-free tech. Hotel chain citizenM has launched a “contactless” experience through its new app, which lets visitors check in, create their own keycard, order food and drink, and even control the lights and air conditioning in their room. The app, says Casper Overbeek, director of customer experience, was already in the works before the pandemic hit, but the company fast-tracked some features relevant to a contactless stay when this suddenly became more urgent. “It really is a way to say ‘listen, you don’t need to touch anything you don’t want to,’” he says.

Overbeek believes that even if contactless features are no longer necessary or desirable post-Covid, the frictionless experience offered by tech will be. “Any feature that we’re now building to make contactless possible actually also has a convenience element to it, and I’m sure that the convenience element will stay.”

wired.co.uk

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To: Glenn Petersen who wrote (1694)8/19/2020 9:21:32 AM
From: Glenn Petersen
   of 1705
 
Instagram launches QR codes globally, letting people open a profile from any camera app

Don’t open Instagram to find a profile

By Ashley Carman @ashleyrcarman
The Verge
Aug 18, 2020, 8:30pm EDT

Instagram
--------------------------
Instagram is bringing QR codes to the app. Users can now generate QR codes that’ll be scannable from any supporting, third-party camera apps. It first launched the product in Japan last year. The idea is that businesses can print their QR code and have customers scan it to open their Instagram account easily. From there, people can see store hours, buy items, or just follow the account.

To generate your QR code, go to the settings menu on your profile and tap QR code. You might still see Nametag there, but eventually, it’ll become QR code. You can then save or share the image. Instagram previously deployed a similar system called Nametags, which were internal QR-like codes that could only be scanned from the Instagram camera. It’s now deprecating the feature entirely.

Multiple other apps employ their own QR-like system, including Twitter, Facebook, Snapchat, and Spotify. (Only Twitter supports actual QR codes.) But with the pandemic, it’s unsurprising to see Instagram embrace the more open QR system. Restaurants have begun leaving QR codes out instead of their physical menus, and other businesses request that people scan a QR code to load their website. While Nametags might have worked for this purpose, QR codes make it easier for people to scan and make them less reliant on taking out the Instagram camera to access information.

theverge.com

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To: Glenn Petersen who wrote (1694)8/19/2020 10:13:36 AM
From: Savant
   of 1705
 
ZBRA has a v. nice 4 yr chart...

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To: Savant who wrote (1696)8/19/2020 10:32:20 AM
From: Glenn Petersen
   of 1705
 
It has almost doubled from its March low of $150.00.

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From: Glenn Petersen10/7/2020 3:19:23 PM
   of 1705
 
QR code...and stuff that is OT.

SoftBank wants to burn money

Masayoshi Son zeros in on Japan, where he is ready to lose billions in a battle to conquer cash

WATARU SUZUKI, Nikkei staff writer
SEPTEMBER 9, 2020 06:02 JST



With his reputation on the line, Japan's most controversial tech investor needs a win with the PayPay app. (Illustration by Nakako Shiotsuki/Michael Tsang)
------------------------

TOKYO -- In its most extreme form, a psychological condition known as chrometophobia -- fear of money -- can take over the lives of people who suffer from it. They recoil from the sight of cash, flinch when touching or coming into contact with paper bills and coins.

SoftBank Group, Japan's most aggressive venture capital investor, thinks they might be onto something. Its latest multibillion-dollar technology bet is being marketed on a simple proposition: In the age of the coronavirus, cash is immensely dangerous.

"Many people don't want to touch paper bills and coins that may have been touched by someone else," said Ichiro Nakayama, CEO of the new SoftBank-created digital payment app PayPay, in a livestreamed news conference in July. "Cashless is the way to enable touchless and contactless."

Cash phobia could not have come at a better time for SoftBank's massive bet on digital payments in Japan. Cashiers across the country have begun asking customers to take extreme sanitary measures when paying, such as placing bank notes on a tray, wiping the tray with a sanitizer after each transaction, often while wearing plastic gloves. In South Korea, people have been cooking bank notes in microwaves to disinfect them.

That is all very encouraging, according to Nakayama. "Sixty-nine percent of respondents said that they felt resistance for bank notes and coins from the viewpoint of public health," Nakayama told the news conference devoted to PayPay's progress in conquering cash.



Hard cash: Japanese shops and venues, like this Karaoke box, have imposed extreme sanitary measures on physical money.(Photo by Takaki Kashiwabara)
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SoftBank has invested over $1 billion in PayPay and taken nearly $800 million in losses in the year ending in March. It is wagering that it can succeed in popularizing mobile payments in a country where nearly a dozen other competitors have failed. Japan has been famously resistant to mobile payments technology: Consumers prefer withdrawing money daily from convenient ATMs to scanning a QR code on their phone. Unlike in China and India, where mobile payments quickly entered the mainstream, in Japan, they remain 1% of a $5 trillion economy.

Curing Japan of its cash addiction would be incredibly lucrative; bringing the mobile payment penetration rate on par with China's would create a $1.3 trillion industry.

SoftBank, meanwhile, desperately needs a win. It is struggling after a series of technology bets gone badly, including troubled office-sharing company WeWork and Uber Technologies' underperformed initial public offering. Despite vowing to pivot toward a cautious and defensive strategy, it hit headlines this week with reports identifying the company as the "Nasdaq whale," a massive buyer of tech stock options whose market-distorting activity caused share prices to skyrocket. Undaunted, it is quietly putting its chits on the roulette wheel once again -- this time, wagering hundreds of millions of dollars that it can transform Japan from a hinterland of cash hoarding to a digital payments powerhouse. And the coronavirus has become a major talking point for PayPay executives.

"COVID is a gift to cashless payment providers," said Michael Causton, a retail analyst writes on research platform Smartkarma. "Retailers want to protect staff from unnecessary contact with customers and contactless payments help this tremendously. Consumers, too, of course, want to avoid handling cash from stores to reduce the chances of contamination."

Winner takes all

At a glance, PayPay is the kind of mobile wallet commonly seen across Asia. Users download the app, link their bank account and top up money to their PayPay account. They can make payments either by scanning a QR code at a shop or having a clerk scan the app's unique bar code.

Since launching in late 2018, PayPay has clinched the lead in Japan's crowded mobile payments market. The app hit 30 million registered users at the end of June, equivalent to a quarter of the Japanese population. PayPay's distinctive red and white logo is increasingly visible in restaurants, at barbers and dry cleaners, and is now accepted by more than 2.3 million merchants across the country. Over a billion transactions have been processed
Tangible signs of progress are a welcome sight for SoftBank under the helmsmanship of controversial founder and Chairman Masayoshi Son. Over two decades, Son's early bet on Chinese e-commerce giant Alibaba forged his reputation as a technology visionary. In reality, his strategy is often centered around endless rounds of financing in companies with unproven business models, from Didi Chuxing in China to Grab in Southeast Asia, which in turn deploy the cash in desperate and expensive fights for market share: "cash burn," in the parlance of the tech industry. And PayPay's strategy is solidly part of the traditional SoftBank playbook. The aggressive promotions and sales drive have turned PayPay into a cash cremation machine. The company logged a net loss of 82 billion yen ($771 million) for the year ended March.

The object of cash burn -- a strategy of subsidizing the users of a service -- is to achieve scale quickly. Users will not use the app if a lot of businesses are not accepting it, and businesses will not start accepting it unless a lot of buyers use it. The solution to this chicken-and-egg problem is solved by buying large numbers of users and merchants, who hopefully will keep using it even when the incentives run out.



Most companies would grow queasy at the thought of losing nearly a billion dollars per year handing out money. But cash burn is part of SoftBank's DNA. Some employees compare PayPay's aggressive tactics to the days when SoftBank gave away free modems for its broadband service in the early 2000s. "The ability to scale the service with speed and money is classic SoftBank," one former executive said.

As an investor, SoftBank has been an enthusiastic proponent of burning cash, spending freely to back its champions in virtually every tech market-share war witnessed in Asia over recent years. Epic losses were endured by both Uber and Didi Chuxing in China; SoftBank backed Didi, which eventually acquired Uber's China business in exchange for a 19% stake, but not before both sides had spent billions of dollars on incentives. In Southeast Asia, SoftBank has injected about $3 billion in ride-hailer Grab since 2014, fueling a brutal price war with Gojek in Indonesia. The competition later spread across the entire region when Gojek launched operations in neighboring countries.

"In our industry, the winner takes all," Son told investors at a conference in Tokyo last year. "Compared to the physical, real industry, [with] online there is no physical distance, no physical storefronts that [matter]. [In] less than a second, it can go worldwide. So why should a No. 2 exist?"

But after a nearly unblemished track record of picking No. 1s, Son's record has been tarnished recently with a series of catastrophic decisions.

The company's performance took a hit last year after SoftBank and its $100 billion investment vehicle, the Vision Fund, sank more than $10 billion into WeWork, the U.S. shared office operator. When WeWork canceled its initial public offering last year due to weak demand, its valuation collapsed and prompted the largest loss in SoftBank's history.

Meanwhile, the stock price of Uber, the U.S. ride-sharing company and one of the Vision Fund's largest bets, remains below its IPO price of last year.



Where cash is still king; Japan is one of the richest plums left unclaimed by the mobile payment industry. (Photo by Akira Kodaka)
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Son was still reeling from his damaged reputation when COVID-19 hit investor sentiment, triggering a sell-off in SoftBank's shares. He has since pivoted to stockpiling cash, raising more than $41 billion by selling assets or pledging them to take out loans and boost share buybacks.

The strategy has helped drive SoftBank's share price to a 20-year high, and generate a 1.2 trillion yen net profit for the fiscal first quarter.

But SoftBank cannot afford another WeWork-like stumble. The saga not only led to huge losses but raised questions over Son's freewheeling investment style. Those concerns are likely to multiply with the revelations about SoftBank's "Nasdaq whale" strategy.

Meanwhile, the lavish spending on PayPay comes as some SoftBank investors complain about the wisdom of a huge bet on an industry that has proved famously hard to crack.

"SoftBank has been trying for years to create a digital ecosystem in Japan, but it is still playing catch-up," said one domestic analyst, referring not only to payments but also to e-commerce, which is led by Rakuten and Amazon, and other online services.

If Son's bet fails, it would be fuel for SoftBank shareholders who want to rein him in, seeing his unpredictable style as a liability. Son, who owns nearly 30% of SoftBank's shares, has already seen his tight control over the company come under threat. Calls from activist shareholder Elliott Management earlier this year prompted the company to boost buybacks and add independent directors.

"It's a company that is more vulnerable this year than it's been for many years," said one foreign hedge fund manager. "Institutional investors are very keen and strongly feel that a much stronger governance structure needs to be put in place."



But if it succeeds, the rewards would be immense. PayPay's aspirations go far beyond mere retail transactions. Its goal is to create the equivalent of Ant Group's Alipay in Japan -- a gateway for all kinds of payments and financial services. Ant Group, controlled by Son's longtime friend Jack Ma, is planning to raise $30 billion in an IPO that could become the world's largest flotation in history.

"Alipay is going to be bigger than Alibaba," one person close to SoftBank said. "And it is the basis of PayPay's business model."

Meanwhile, the price of not trying at all would likely be oblivion. Failing to build a mobile payments champion in Japan would be a major setback for SoftBank at a time when digital payment is increasingly becoming the entry point for all kinds of online transactions, from shopping to food delivery.

"Becoming a key player in cashless payments is critical for any firm that wants to be a dominant player in digital ecosystems in the long term," Causton said.

Son has largely stayed behind the scenes at PayPay as Ken Miyauchi, the CEO of SoftBank's mobile unit, talks about the service in public events. But industry observers say the business model follows Son's signature winner-take-all strategy.

Follow the money

Son's journey to PayPay began in India -- a country he reckoned was on a path similar to China's but also held the key to Japan's own inevitable transformation toward digital payments.

His interest in following China's model is natural, given that he is possibly the most successful foreign investor there. A $20 million bet Son made on Jack Ma's Alibaba in 2000 is now worth about $180 billion. Son had set his sights on India as the next China. In late 2016, he approached Indian tech entrepreneur Vijay Shekhar Sharma with what would turn out to be a very lucrative proposal.

Sharma's company, the Indian digital payments startup Paytm, was riding a huge economic transformation. Indian Prime Minister Narendra Modi had upended the country's financial system by rolling out a real-time payments network called United Payments Interface, and then banning large bills, a huge windfall for digital payment companies like Paytm.

"My meeting with Son-san was very, very high-energy," Sharma recalled in an interview last year. "He obviously knew what was happening in China." Ant Group, the digital payments affiliate of SoftBank-invested Alibaba, had also become one of Paytm's largest investors.

"He asked, 'How much will you raise?' My answer was, 'At least a billion dollars this time.' And then [Son] said, 'We will invest 1 billion dollars, and we will also buy secondary shares.'" SoftBank's newly launched Vision Fund ended up investing $1.4 billion in the company.



Paytm caught a wave of growth when Prime Minister Narendra Modi banned large bank notes and rolled out a real-time payments network in India. © Reuters
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Around the same time, SoftBank unit Yahoo Japan had also begun to consider moving into payments. After starting out in 1996 as a local joint venture with Yahoo in the U.S., Yahoo Japan eventually became more successful than its parent and a leader in online advertising. But despite efforts to expand into areas like e-commerce, it was struggling to break the stronghold of Rakuten and Amazon. It saw an opening in mobile payments.

Yahoo Japan spent about two years preparing a mobile payment service, according to people familiar with the matter. But Son, who wanted to bring global expertise, invited Sharma to Tokyo months before the launch. Sharma was taken by surprise: "We did not have plans to come to Japan earlier. You never see an Indian company expand to a developed market."

Yahoo had prepared a slide presentation for Sharma. Instead, Sharma asked to see the source code underpinning the app. He quickly identified some issues. "The thing we changed about the technology is that, typically, a Japanese shopkeeper was getting money after four weeks. With PayPay, they get it on the next business day," he said. The Japanese company also agreed to cut fees to zero and enable all merchants to join first, instead of having each one vetted through a time-consuming approval process. About a dozen Paytm engineers were brought to Tokyo, and they revamped the entire app in about two months.

When PayPay finally launched, it was a late entrant in a crowded market. Japan, the world's third-largest economy, has all the elements of a lucrative digital finance business. Households stash more than 1 quadrillion yen ($9.4 trillion) in either banks or in cash, more than half of total household assets. Tapping even a fraction of the money would potentially generate huge fees for a financial technology player.



But despite years of efforts by traditional banks, startups and the government, Japanese have stubbornly stuck to cash. Cash accounted for about 80% of consumer spending in 2017, according to a government report, lagging far behind Asian peers like China and South Korea. Fintech startups in Japan have largely watched from the sidelines as even peers in emerging markets like India and Southeast Asia, which are leapfrogging traditional banking services and embracing mobile payments, raise capital at lofty valuations.

Japan's large elderly population has sometimes been blamed for the country's addiction to cash. In reality, "cashless payment is not new in Japan," said Celeste Goh, an analyst at S&P Global Market Intelligence. Credit cards have penetrated deep into Japan, where each consumer owns an average of three credit cards. "Consumers are open to the idea of exploring noncash payment options," Goh said.

The bigger issue is that cashless payments are not widely accepted by shops, who have long resisted going cashless because of cost and inconvenience. Digital payment providers charge an average of about 3% of retail transactions facilitated through their service, according to Goh. That compares to less than 1% for China's Alipay and its main competitor WeChat Pay. In addition, the sales are generally wired to the shop owner's bank account only once or twice a month in Japan.

"The challenge is really for Japan to get merchants on board with this idea, either by reducing the fee charges or finding a way to reduce the settlement cycle," Goh said.

Sharma explained that to convince merchants to accept PayPay, the service needed to be as attractive as cash, which they can get instantly and with no hidden fee. So PayPay decided to charge nothing for three years as long as they were small businesses -- stores with less than 1 billion yen in turnover -- and accepted its QR code payment option.



Masayoshi Son is playing the long game with PayPay, even though he has to assuage investors looking for short-term returns. (Photo by Yuki Kohara)
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Today, more than 100 engineers work around the clock to roll out updates at a relentless pace. SoftBank has brought in more Vision Fund companies as part of a burgeoning app ecosystem -- as the number of shops accepting PayPay soared, Mapbox, a U.S. mapping technology company, built a customized map so users can filter stores by category. Chinese ride-hailing giant Didi Chuxing was made available directly through PayPay's app.

SoftBank also bankrolled the venture lavishly, hiring thousands of salespeople across the country that were tasked with bringing shops onboard. The stream of updates from the engineering team caused chaos in the early days, a former employee recalled, "because features that we had described to a client yesterday would be totally different the next day."

That was combined with eye-popping promotions for users, including a 10-billion-yen giveaway campaign shortly after PayPay's launch. Aggressive branding raised the app's profile; SoftBank, which owns a baseball team, even renamed its home stadium after PayPay.

It kicked off its latest series of promotions with a "2000% bonus" campaign in August, in which one in five payments will give back between 2% to 20 times the transaction value.



One reason PayPay has succeeded in attracting users is that it makes them feel like they are playing the lottery -- for free.(Photo by Arisa Moriyama)
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"There is a lotterylike feeling to it," said one store manager at a major electronics chain that accepts PayPay. "I think that is why it attracts customers."

In far outspending its competitors, PayPay has wiped out small players from the market. Starting from nothing in 2018, it had a market share of 55% of the code payments market as of January, according to Japan's Fair Trade Commission.

But that has provoked rivals to start offering their own lavish promotions. In recent months, major telecommunications carriers NTT Docomo and KDDI have begun investing heavily to catch up. The relentless pursuit of Japanese wallets is shaping up to be a test of how far SoftBank is willing to keep bankrolling the bet, as a series of soured bets prompts its global portfolio to shift away from a growth-at-all-costs strategy.

"They are beating each other with bundles of bank notes," said Kazunori Ito, an analyst at Morningstar.

On Aug. 4, Miyauchi, CEO of SoftBank's mobile unit, said PayPay's "massive losses will peak out" but did not provide a timeline for achieving profitability. At the same time, his optimism seemed undimmed.

"We want the majority of people in Japan to be using it," he said.

A current senior executive refers to Son's business philosophy: "If the profit margin is 10%, there will be competition at 9%. ... If it is 1%, competition at 0.5%. But if it is zero, there is no competition."

The trouble with burning cash is that "you are renting users, rather than buying them," said a Shanghai-based venture capitalist who has worked with SoftBank. "Unless you can change consumer behavior, the users will run out when the incentives do."



Been there, done that: Japanese mobile payments are not exactly virgin territory. Here are some of the options available in the country. (Photo by Wataru Ito)
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Analysts say SoftBank will likely keep bankrolling the venture until next October, when PayPay starts charging transaction fees from its millions of merchants. If it continues to maintain a dominant position after that, companies will be lining up to pay for access to its large user base. The growing number of sellers, in turn, will attract more and more users to the app.

Creating this virtuous cycle, also known as the network effect, will cement SoftBank's reputation as a successful investor. Failing to do so will mean it has merely given away hundreds of millions of dollars.

And the kind of investors Son needs to assuage are motivated by short-term profits rather than long-term vision. SoftBank Group has an established track record of building profitable businesses in Japan. While it boasts a portfolio of tech companies around the world, it still relies on a single company for the bulk of its cash flow: SoftBank Corp., its Japanese mobile unit. The parent SoftBank raked in about $20 billion by floating some of its shares in late 2018, and sold some more as part of its recent monetization program.

But it will likely be years before PayPay turns a profit, and it is not clear if Masayoshi Son can wait that long.

"The trouble is," said Causton, the retail analyst, "no one is going to be making money out of payments for a long time -- unless PayPay stops offering all those juicy incentives."

asia.nikkei.com

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