|Just maybe a new growth channel for SLGD? Brand revival is needed. Prell once a iconic P&G brand. I didn't see the word accretive yet. That would be a plus. |
Scott's Liquid Gold acquires Prell, Denorex and Zincon beauty brands
July 7, 2016 | By Gina Acosta
DENVER -- Scott’s Liquid Gold-Inc. announced its acquisition Thursday of the Prell, Denorex and Zincon brands of hair and scalp care products from Ultimark Products, Inc. for a purchase price of approximately $9.1 million.
“We are excited about our acquisition of these brands. Prell, Denorex and Zincon products will be great additions to our existing health and beauty care portfolio of products,” said Mark Goldstein, chairman, president and CEO of SLGD. “This investment represents an important strategic opportunity that will benefit our shareholders, consumers, customers, and employees.”
Scott’s Liquid Gold-Inc. develops, manufactures, markets and sells household and skin and hair care products. The company’s most well-recognized product, Scott’s Liquid Gold wood cleaner and preservative, has been sold in the United States for over 60 years. The company’s skin care products consist of Alpha Skin Care products and Neoteric Diabetic healing cream. In addition, the company is the exclusive distributor in the United States of Montagne Jeunesse/7th Heaven face masque and skin care sachets and the exclusive distributor in the specialty retailer channel in the United States of Batiste dry shampoo.
Despite a venerable brand name and a 52-year history, Prell had less than $10 million in sales in 1998.
Ultimark bought the Prell brand last year--along with the Denorex and Zincon dandruff shampoo brands--from Prestige Brands Holdings Inc. for $9 million