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   Technology StocksDigimarc (DMRC)

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From: rogermci®2/10/2020 4:42:50 PM
1 Recommendation   of 217
P&G's Holy Grail quest fulfilled

February 10, 2020 10:31 AM

Procter & Gamble's Gian de Belder at Petcore 2020.

Procter & Gamble Co. says it has hit its goal in its P&G Pioneer Holy Grail project, and the first bottles using its digital watermark technology developed in the program will hit the market this year.

At the 2020 Petcore Conference in Brussels, Gian de Belder, leader of the Holy Grail project and Sustainability and Circular Economy Scientist said the company will introduce the digital watermark technology in its Lenor fabric softener and Unstoppables bottles in Germany by October.

The Pioneer Holy Grail project, which launched in 2016 and officially ended in May 2019, demonstrated the potential of integrating digital watermark technology, making use of tags, or codes that are barely visible to the human eye into printed materials, such as labels, sleeves, in-mold labels, films/pouches, or even directly into a mold, in the case of PET bottles and HDPE packaging.

This watermark could include attributes such as type of plastic, product manufacturer, contents and its barrier layer composition. Packaging then can store information throughout the entire value chain, and the complete life cycle of a piece of packaging is made transparent.

That makes it easier to recycle as well as identifying the packaging at stops along the supply chain.

De Belder said P&G is already working on its follow-up, Holy Grail 2.0, with numerous participating companies preparing for the next stage: digital watermarks to promote sustainable management of plastic packaging waste. U.S.-based Digimarc, a pioneer in automatic recognition technologies, is collaborating with stakeholders in the project. The digital watermark technology developed by Digimarc is being used by P&G in its initial roll-out.

Holy Grail 2.0 was sucessfully launched during K 2019, with the first test carried out at sorting technology specialist Tomra’s recycling headquarters in Mülheim-Kärlich, Germany, an event that drew 140 attendees.

Tomra was a key development partner in the Pioneer project and continues to collaborate on the follow-up 2.0 project.

DMRC closing price 33.63..... 02/10/2020

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From: rogermci®2/12/2020 11:02:57 AM
   of 217
Busy first half of 2020:

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From: rogermci®2/13/2020 5:58:51 PM
   of 217
This is a direct Linked-In answer from P&G to a question from someone following DMRC. After a long search, they've found the right successor to the traditional barcode: digital watermarking, not RFID or QR codes. Not news, but it hasn't been stated so clearly before either. The implication is not just about recycling, but about P&G's future package design.

"Sergio Barbarino MSc. MBA FRSC - Research Fellow at Procter & Gamble 2d
We probably have finally found the right successor to the barcode... ["digital watermarks, obviously," Barbarino says a few posts later] after a long search that included the invention of the RFID and a craze for QR codes. Persistence and determination of generations of FMCG innovators at P&G and other companies, and of course Gian De Belder got us here."

To the question of how many companies are on board with HG2, DeBelder personally answers:

"Gian De Belder - Proctor and Gamble
Circular economy & packaging sustainability at P&G 2d
That were the 30 original companies 2016-2019. We now have more than 160 stakeholders that have shown confirmed interest..."

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From: rogermci®2/18/2020 10:30:43 AM
   of 217
Digimarc and German Retailer Netto Marken-Discount win 'Top Supplier Retail 2020' Award for Netto's 'Connected Packaging'

PR NewswireFebruary 18, 2020

First retailer in Europe to adopt the Digimarc Platform

BEAVERTON, Ore. and DÜSSELDORF, Germany, Feb. 18, 2020 /PRNewswire/ -- EuroShop Booth #G24, Hall 6 Digimarc Corporation (NASDAQ: DMRC), creator of the Digimarc Platform, announced today it has won the "Top Supplier Retail 2020" award from the EHI Retail Institute for its work adding Digimarc Barcode to the private label brand packaging of Netto Marken-Discount (Netto), a leading discount retailer in Germany.

Announced yesterday at EuroShop, the premier retail event in Europe, the EHI Retail Institute recognizes retail companies for their implementation of innovative and outstanding information technology solutions. At the show, Netto received the Retail Technology Awards Europe (Reta) in the "Best Instore Solution" category for its 'connected packaging' powered by the Digimarc Platform.

Netto has more than 4,260 stores and 21 million customers weekly and they began adding Digimarc Barcode to its private label product packaging for an easier and faster checkout process. Netto has more than 2,000 items on shelf with Digimarc Barcode and plans to expand this application to all its private label products.

"Netto takes pride in being a retail pioneer throughout Europe by using Digimarc Barcode and driving this efficient technology forward," Christina Stylianou, Head of Corporate Communications, Netto. "With this innovation, we enable our colleagues to carry out a faster and easier checkout process."

Netto's 'connected packaging' is the result of effective collaboration among several of its suppliers, including Datalogic with its Point-of-Sale (POS) hardware to detect Digimarc Barcode, along with pre-media and print experts Schawk! Jülich and Wipak, who are involved in the process of adding Digimarc Barcode to Netto packaging.

"To be recognized by the EHI Retail Institute is a significant endorsement of the Digimarc Platform's tangible benefit to retailers," said Claudius Jaeger, Sales Director Europe, Digimarc. "Netto is a dynamic, innovative retailer that is continually looking to improve the shopper experience. We congratulate them on their recognition."

Digimarc Barcode is an imperceptible barcode that is part of the packaging artwork—and because it is repeated across the packaging— it can be scanned at any angle, increasing checkout speed and accuracy. This improves the procedure at the cash desk by eliminating the search for conventional barcodes, such as GTIN.

Digimarc will be at EuroShop through February 20, showcasing additional applications of the Digimarc Platform in the retail environment alongside its co-exhibitor Microsoft Deutschland GmbH. To learn more, visit Microsoft's booth #G24, Hall 6, or go to

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