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   Technology StocksDigimarc (DMRC)


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From: richardred5/29/2019 11:38:21 AM
   of 217
 
Digimarc Barcode Scores High on Recycling



PR NewswireMay 29, 2019

Pioneer Project HolyGrail reveals promising results for the use of digital watermarking technology to reduce plastic waste in the environment

BEAVERTON, Ore., May 29, 2019 /PRNewswire/ -- Digimarc Corporation ( DMRC), inventor of the Intuitive Computing Platform (ICP™), has recently completed its participation in Pioneer Project HolyGrail initiated by the Ellen MacArthur Foundation's New Plastics Economy. Digimarc Barcode was shown in testing to overcome many current limitations in plastic sorting technology, making it easier to accurately identify plastics that qualify for recycling and prevent their unnecessary disposal into landfills or incinerators.



Digimarc The Barcode of Everything(TM)

Pioneer Project HolyGrail was a three-year initiative and full-value chain collaboration project led by Procter & Gamble with 29 participating partners, including consumer brands L'Oreal, Danone, Nestlé, PepsiCo, Henkel and retailer Carrefour. In a published report, the tests show that Digimarc Barcode, by turning plastic containers into "intelligent objects," could accomplish sorting techniques that have been impossible for the industry to achieve. By accurately distinguishing between food-grade versus non-food grade containers, Digimarc Barcode addresses one of the industry's greatest unmet challenges to date, and could have a major impact on developments in recycling in the near future. In addition, it identifies flexible packaging, carbon-black packaging, the composition of plastic types in multi-layers and detects the proper separation and sorting of full-body shrink-sleeved containers.

Digimarc Barcode provides a unique, scannable 3D identity when applied in plastic substrates. The dataset carried by the code can convey a wide range of attributes, including the waste item's manufacturer, product SKU, and manufacturing facility. Digimarc Barcode automatically instructs sorting mechanisms to separate the plastic waste for higher quality and quantity of recyclable materials, helping to ensure that manufacturers can meet their public commitments for use of recycled content and to comply with government mandates. The scanning capability can also be retrofitted into existing sorting facilities upon commercialization.

Digimarc Barcode can also be applied to shrink sleeves and paper labels providing opportunities for increasing the likelihood of identification and the amount of data that can be obtained. The multiple layer enhancement supports many other efficiencies in manufacturing, supply chain, retail operations and consumer engagement. Digimarc Barcode can provide a broader role in the Circular Economy, for instance, allowing environmentally-conscious consumers to scan products with smartphones to learn how to properly separate plastic objects in conformity with their curbside waste service provider.

"Digimarc Barcode is unique because it creates 'intelligent objects' that provide 'hyper sorting' in recycling facilities," said Larry Logan, Chief Evangelist, Digimarc. "The HolyGrail test results demonstrate a viable path towards much greater plastics recycling, leading to reduced waste, and validates our engagement with the Ellen MacArthur Foundation's New Plastics Economy Global Commitment. It's gratifying to see how these capabilities can be readily applied for social good in support of a Circular Economy for plastics."

The Global Commitment aims to build a Circular Economy for plastics by bringing together key stakeholders to rethink and redesign the future of plastics, which Digimarc signed in April 2019. Larry Logan will be presenting the company's approach to plastics recycling and how it can help reduce plastic waste in oceans and landfills at two upcoming conferences – June 4 at 10:20am EDT at the Active & Intelligent Packaging Summit Americas in Jersey City, New Jersey, and on June 18 at 11:50am CEST he will be co-presenting with Procter & Gamble's Gian de Belder at Plastics Recycling Technology in Dusseldorf, Germany.

Watch a brief video featuring Gian de Belder, Project Leader, Pioneer Project HolyGrail.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="About Digimarc
Digimarc Corporation ( DMRC) is a pioneer in the automatic identification of everyday objects such as product packaging and virtually any media, including print, images and audio. Based on the patented Intuitive Computing Platform (ICP™), Digimarc provides innovative and comprehensive automatic recognition technologies to simplify search, and transform information discovery through unparalleled reliability, efficiency and security. Digimarc has a global patent portfolio, which includes over 1,100 granted and pending patents. These innovations include state-of-the-art identification technology, Digimarc Barcode, as well as Digimarc Discover® software for barcode scanning, image recognition, as layers of its ground-breaking Intuitive Computing Platform. Digimarc is based in Beaverton, Oregon. Its Platform is used by major retailers and consumer brands, global banks, U.S. states, film companies and professional sports franchises, among others. Visit digimarc.com and follow us @digimarc to learn more about The Barcode of Everything®." data-reactid="34">About Digimarc
Digimarc Corporation ( DMRC) is a pioneer in the automatic identification of everyday objects such as product packaging and virtually any media, including print, images and audio. Based on the patented Intuitive Computing Platform (ICP™), Digimarc provides innovative and comprehensive automatic recognition technologies to simplify search, and transform information discovery through unparalleled reliability, efficiency and security. Digimarc has a global patent portfolio, which includes over 1,100 granted and pending patents. These innovations include state-of-the-art identification technology, Digimarc Barcode, as well as Digimarc Discover® software for barcode scanning, image recognition, as layers of its ground-breaking Intuitive Computing Platform. Digimarc is based in Beaverton, Oregon. Its Platform is used by major retailers and consumer brands, global banks, U.S. states, film companies and professional sports franchises, among others. Visit digimarc.com and follow us @digimarc to learn more about The Barcode of Everything®.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm" type="text" content="About Digimarc

Digimarc Corporation ( DMRC) is a pioneer in the automatic identification of everyday objects such as product packaging and virtually any media, including print, images and audio. Based on the patented Intuitive Computing Platform (ICP™), Digimarc provides innovative and comprehensive automatic recognition technologies to simplify search, and transform information discovery through unparalleled reliability, efficiency and security. Digimarc has a global patent portfolio, which includes over 1,100 granted and pending patents. These innovations include state-of-the-art identification technology, Digimarc Barcode, as well as Digimarc Discover® software for barcode scanning, image recognition, as layers of its ground-breaking Intuitive Computing Platform. Digimarc is based in Beaverton, Oregon. Its Platform is used by major retailers and consumer brands, global banks, U.S. states, film companies and professional sports franchises, among others. Visit digimarc.com and follow us @digimarc to learn more about The Barcode of Everything®." data-reactid="34">

finance.yahoo.com

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To: Glenn Petersen who wrote (195)5/30/2019 4:09:07 PM
From: rogermci®
   of 217
 
Your prayers have been answered! I added at the close under 53. The sell the news reaction is quite welcome. And expected as I mentioned Tuesday.

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To: richardred who wrote (207)5/30/2019 4:18:12 PM
From: rogermci®
   of 217
 
The inevitable profit taking today as I mentioned Tuesday. Nothing really that new in business update other then they raised $13 million of the $30 million shelf they filed. It was an "at the market" offering and shares were sold in 7 days at an average price of 63. Nothing like a $10 discount to that price! Like shopping at Dollar General. LOL!

Of course raising capital this way precludes the dreaded secondary.

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From: Piece of beef6/11/2019 1:46:48 PM
   of 217
 
Adobe and DigiMarc working closely together. I would think DigiMarc might make a nice addition to their portfolio.

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To: Piece of beef who wrote (210)6/17/2019 1:41:59 PM
From: rogermci®
   of 217
 
The only thing I can tell you is the next bit of news will lift the stock. The one thing I can't tell you is when that might be. In the meantime, volume has become a nothing burger.

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To: Piece of beef who wrote (210)7/16/2019 6:39:58 PM
From: rogermci®
   of 217
 
finance.yahoo.com

Right you are!

Earnings conference call next Wednesday after the close. Look for some good news.

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From: rogermci®2/5/2020 3:44:26 PM
   of 217
 
Buying DMRC on an imminent break above 50 day DMA and in anticipation of bullish MACD crossover. Powder keg potential with 23% of the float sold short.

schrts.co

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From: rogermci®2/10/2020 4:42:50 PM
1 Recommendation   of 217
 
P&G's Holy Grail quest fulfilled

February 10, 2020 10:31 AM



Procter & Gamble's Gian de Belder at Petcore 2020.

Procter & Gamble Co. says it has hit its goal in its P&G Pioneer Holy Grail project, and the first bottles using its digital watermark technology developed in the program will hit the market this year.

At the 2020 Petcore Conference in Brussels, Gian de Belder, leader of the Holy Grail project and Sustainability and Circular Economy Scientist said the company will introduce the digital watermark technology in its Lenor fabric softener and Unstoppables bottles in Germany by October.

The Pioneer Holy Grail project, which launched in 2016 and officially ended in May 2019, demonstrated the potential of integrating digital watermark technology, making use of tags, or codes that are barely visible to the human eye into printed materials, such as labels, sleeves, in-mold labels, films/pouches, or even directly into a mold, in the case of PET bottles and HDPE packaging.

This watermark could include attributes such as type of plastic, product manufacturer, contents and its barrier layer composition. Packaging then can store information throughout the entire value chain, and the complete life cycle of a piece of packaging is made transparent.



That makes it easier to recycle as well as identifying the packaging at stops along the supply chain.

De Belder said P&G is already working on its follow-up, Holy Grail 2.0, with numerous participating companies preparing for the next stage: digital watermarks to promote sustainable management of plastic packaging waste. U.S.-based Digimarc, a pioneer in automatic recognition technologies, is collaborating with stakeholders in the project. The digital watermark technology developed by Digimarc is being used by P&G in its initial roll-out.

Holy Grail 2.0 was sucessfully launched during K 2019, with the first test carried out at sorting technology specialist Tomra’s recycling headquarters in Mülheim-Kärlich, Germany, an event that drew 140 attendees.

Tomra was a key development partner in the Pioneer project and continues to collaborate on the follow-up 2.0 project.







DMRC closing price 33.63..... 02/10/2020


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From: rogermci®2/12/2020 11:02:57 AM
   of 217
 
Busy first half of 2020:

prnewswire.com

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From: rogermci®2/13/2020 5:58:51 PM
   of 217
 
This is a direct Linked-In answer from P&G to a question from someone following DMRC. After a long search, they've found the right successor to the traditional barcode: digital watermarking, not RFID or QR codes. Not news, but it hasn't been stated so clearly before either. The implication is not just about recycling, but about P&G's future package design.

"Sergio Barbarino MSc. MBA FRSC - Research Fellow at Procter & Gamble 2d
We probably have finally found the right successor to the barcode... ["digital watermarks, obviously," Barbarino says a few posts later] after a long search that included the invention of the RFID and a craze for QR codes. Persistence and determination of generations of FMCG innovators at P&G and other companies, and of course Gian De Belder got us here."

To the question of how many companies are on board with HG2, DeBelder personally answers:

"Gian De Belder - Proctor and Gamble
Circular economy & packaging sustainability at P&G 2d
That were the 30 original companies 2016-2019. We now have more than 160 stakeholders that have shown confirmed interest..."

linkedin.com

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