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Actually been public for 20 years. I didn't get involved until 2 years ago when I first heard rumblings of a Wal Mart involvement and took a small position around 30.
The story is honestly just starting. Bruce Davis is the CEO and if you have 10 minutes, you should read his prepared remarks in Wednesdays earnings conference call. It's extremely revealing in terms of his vision for the future:
... and print it on a color printer. Then download the Digimarc app to your cell phone and use it to verify that a particular image is encoded with Digimarc barcode. It just gives you a dialog that it recognized the images - nothing fancy but lets you see how "invisible" the watermark is. Companies can easily integrate the barcode into their packaging that is virtually invisible to the customer. Scanning items at the checkout counter is significantly sped up due to not having to turn a package so that a traditional barcode can be read - the code is basically encoded over and over on the entire package.
We were hoping to use the technology with our shipping logistics on the 5 to 10 thousand custom photogift products we manufacture and ship every day but unfortunately the technology does not lend itself to being applied to random images. But for packaging it's the perfect solution. HP is really pushing the technology with it's customers.
Yes, you are one of the few who understand the scope of possibilities using the technology. Of course I've had the Digimarc app on my phone since I became acquainted with the scanning possibilities 2 years ago.
The plastic recycling angle could be the largest revenue generator of all. Gonna be fun to watch events unfolding this year. I expect several positive news events by the end of May.
I will add to my position on a close above 50.80. Might be sooner than I think.
Fidelity now has no shares available to short. Margin clerks working overtime placing buy to cover orders at the market. A break and close above 62 will cause plenty of pain for thems who sold what they didn't own.
DFTA is the German Tradegroup for Flexographic Printing, which is probably the most common method of package printing. Translated with Google Translate, so obviously a bit rough. But *the* biggest German Flexo Tradegroup (which is the most common form of printing packaging), just had a symposium solely on watermarking and due to demand going to have a second: __________________________________________________________________
First DFTA "Digimarc symposium" a complete success! The probably most burning topic in the flexo companies is currently the forced integration of a digital watermark called Digimarc barcode into the print image. A large retail chain requires labeling of its own brand packaging. It is an invisible watermark, which is mainly implemented by the modulation of the halftone dots.
All around the backgrounds, intentions and technical implementation possibilities was in the industry a last uncertainty, why the DFTA the first DFTA specialized symposium of the yearly dedicated to this topic and the DFTA technology center developed deeper knowledge to this technology.
With Mr Güneri Tugcu (Schawk Jülich) and Mr Adolf Ahrens (formerly Wipak), the two main players were recruited as speakers for keynote speeches.
Thanks to their high level of competence and an extremely agile audience, who did not shy away from any questions, all participants could take home an incomparable amount of new knowledge and a good feeling about the technical feasibility. As additional added value, participants had the opportunity to participate in a shopper experience at the Gastgeben GS 1 in Cologne and to get to know the shopping opportunities of the future in a tour.
Due to the high demand and the positive feedback from the participants, there will be a second edition of this specialist symposium with the same theme.