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   Technology StocksHarris Interactive, Inc. (HPOL)


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To: Glenn Petersen who wrote ()11/23/1999 7:35:00 PM
From: Glenn Petersen
   of 16
 
Hoover's has HPOL scheduled for the week of December 6:

hoovers.com

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To: Glenn Petersen who wrote (2)11/24/1999 10:47:00 AM
From: David E. Meyer
   of 16
 
I am a Harris poll participant. I received a letter from the CEO last week inviting me to participate in the IPO. Since I have an etrade account, I when ahead and IOI for shares. I believe final pricing will be between 16 and 18 dollars. What do you think HPOL will do in the after market?

Dave Meyer

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To: David E. Meyer who wrote (3)12/5/1999 11:09:00 AM
From: Glenn Petersen
   of 16
 
Hoover's has HPOL scheduled for next week:
hoovers.com

Red Herring has the deal listed at "Hot":
www2.ipo.com

As for what it does in the after market, tough call. I have not heard a lot of buzz and it is not a pure Internet play, though they have spent a lot of money to reinvent themselves. Could be a sleeper.

From the Risk Factor section of the S-1:

The success of our business will depend on our ability to develop and market Internet-based products and services that achieve broad market acceptance by our current and potential clients. These clients must accept the Internet as an attractive and sustainable substitute medium for traditional methodologies of conducting market research to which they are accustomed, such as direct mail, telephone-based surveys, mall intercepts, focus groups and in-person interviews. Since the beginning of fiscal 1998, we have expended $17.6 million and significant management resources in the development and growth of our Internet-based market research and polling business. We have experienced resistance from some of our clients regarding our Internet-based market research and polling methodologies. These clients expressed concern that Internet users do not yet accurately reflect the overall population, and any resulting information will be inherently biased towards the views, experiences and attitudes of an unrepresentative group. If our current and potential clients do not accept our Internet-based methodologies as reliable and unbiased, our revenues may not meet expectations or may decline, and our business would likely suffer.

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To: Glenn Petersen who wrote (4)12/6/1999 1:59:00 AM
From: westpacific
   of 16
 
SEC Report:

--------------------------------------------------------------------------------
September 17, 1999
HARRIS INTERACTIVE INC (HPOL)
S-1 Filing (SEC form S1)
We are the leading Internet-based market research and polling firm in the world, with the largest online panel of approximately 4.3 million unique cooperative respondents. Known for our HARRIS POLL, we have provided our clients with high quality products and services for over 40 years. Our extensive Internet panel and our proprietary technology infrastructure enable us to provide our clients with timely and cost-efficient access to the opinions, experiences and attitudes of people worldwide. We have rapidly grown our Internet panel, in large part, through our relationship with Excite@Home, a leading Internet portal. We also conduct market research and polling services utilizing traditional polling methodologies, which include direct mail, telephone-based surveys, mall intercepts, focus groups and in-person interviews.

We believe we are the largest full service provider of Internet-based market research and polling services, providing such services as:

- CUSTOM RESEARCH. Market research and polling conducted on an issue
specifically identified by a client;
- MULTI-CLIENT RESEARCH. Studies developed for and sold to a large number of
clients who have a similar interest in a particular subject area;
- SERVICE BUREAU RESEARCH. Market research and polling conducted for other
market research organizations; and
- CUSTOMER RELATIONSHIP SERVICES. Outsourced customer service operations for
corporations and organizations.

We provide market research and polling products and services to a broad range of companies, non-profit organizations and governmental agencies. Our key clients include Eastman Kodak Company, Johnson & Johnson, United Parcel Service and Xerox Corporation.

OUR MARKET OPPORTUNITY

Companies are operating in an increasingly complex business environment, characterized by heightened competition, globalization of product markets, shortened product life cycles and rapidly changing consumer preferences. This business environment has escalated the need for accurate and timely information about the preferences, needs, purchase behavior and brand recognition of potential and existing customers. Companies also need continuous tracking capabilities so that they can ascertain product performance and competitive position, monitor consumer satisfaction, measure advertising effectiveness and determine price sensitivity.

Historically, these information-gathering and tracking functions have been performed using traditional market research methodologies. The ability of traditional market research methodologies to deliver accurate and objective data rapidly is limited by high data acquisition costs, small sample sizes and the extensive time required to perform the research. As a result, broad-based research projects, which require a large number of survey participants, are prohibitively costly except for companies and organizations with significant resources. The growth and rapid adoption of the Internet is changing the market research and polling industry, making it possible for the first time to survey a very broad, diverse population at low cost and at speeds that are unattainable through any other method.

We believe that Internet-based market research and polling offers significant advantages over traditional methodologies, including cost efficiency, versatility, speed and productivity.

THE HARRIS ADVANTAGE

We offer a broad suite of Internet-based market research and polling products and services to meet our clients' needs for rapid, comprehensive and accurate information about the views, experiences and attitudes of people worldwide. We possess several key competitive advantages that we believe will enable us to maintain and expand our leading market position. Our key competitive advantages include:

- THE LARGEST INTERNET PANEL. We have developed what we believe to be the largest Internet panel in the world. Currently, our Internet panel consists of approximately 4.3 million unique cooperative respondents, who are individuals that have voluntarily agreed to participate in our various online market research and polling studies. Our large and diverse Internet panel enables us to utilize survey sizes that range from a large representative sample of the overall population to targeted subsets and to develop new products and services for new markets.

- PROPRIETARY TECHNOLOGY INFRASTRUCTURE. Over the past two fiscal years, we have expended, and will continue to expend, substantial financial and management resources in the development of our proprietary technology infrastructure, data analysis techniques and internal systems and procedures to capitalize on the Internet opportunity within our industry. Our technology infrastructure is scalable, which means it can accommodate the expansion of our business without significant modifications to our existing system design.

- STRONG BRAND NAME/LONG STANDING CLIENT RELATIONSHIPS. We believe the HARRIS POLL is one of the best known polls operating in the United States today. For over 40 years, we have been recognized as providing trusted market research products and services to a broad range of companies, non-profit organizations and governmental agencies.

- KEY STRATEGIC RELATIONSHIPS. We have entered into several agreements and relationships to expand and replenish our Internet panel and to develop and promote various market research products and services. Our key strategic relationships include those with Excite@Home, Market Facts, NBC, Gomez Advisors and ZDNet.

OUR FOCUSED GROWTH STRATEGY

Our goal is to expand our position as the leading global Internet-based market research and polling firm by providing high quality products and services to our clients. Key elements of our strategy are to:

- maximize the revenue-generating capacity of our Internet panel by increasing the size and scope of our business with existing and potential clients;

- establish new strategic relationships worldwide to expand our online panel rapidly and to facilitate new product development;

- further enhance our scalable, proprietary technology infrastructure;

- continue to build brand awareness of our Internet-based market research and polling products and services; and

- seek strategic acquisitions of, or investments in, complementary businesses, products, services or technologies.

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To: westpacific who wrote (5)12/6/1999 8:17:00 PM
From: Glenn Petersen
   of 16
 
HPOL priced at $14 per share:

biz.yahoo.com

Monday December 6, 7:56 pm Eastern Time

IPO PRICING - Harris priced at $14

NEW YORK, Dec 6 (Reuters) -
Company Name Harris Interactive Inc.
Priced At $14
Estimated Pricing Range $12-$14
Number of Shares 5.8mln
Lead Underwriter Lehman Brothers

NOTE: Harris Interactive, based in Rochester, N.Y., is an online polling and market research firm.

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To: Glenn Petersen who wrote (6)12/6/1999 10:52:00 PM
From: Snow Shoe
   of 16
 
IPO PROS:

"These people are the grandfathers of opinion poll based market research. Partners include Excite, Young and Rubicam and VC heavyweight Sequel. I like this deal."

Looking good!

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To: Glenn Petersen who wrote ()12/7/1999 9:17:00 AM
From: David E. Meyer
   of 16
 
Did anyone else receive IPO share? Are you going to hold or flip? I don't see much of a price run up just because there has not been much hype.

Dave M.

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To: David E. Meyer who wrote (8)12/7/1999 12:52:00 PM
From: J Gunn
   of 16
 
Starting to post on Level II. So far highest bid 23

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To: J Gunn who wrote (9)12/7/1999 2:49:00 PM
From: Labrador
   of 16
 
Pleased with my purchase at $19.75. I'm in.

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To: Labrador who wrote (10)2/29/2000 5:52:00 PM
From: 5handicap
   of 16
 
Somebody's playing a game here. I'm in in the AM.

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