Multimedia Internet newspaper set to roll 9/9/98|
Dynamic Imaging Systems says every one of its stories will be complete
Deni Kasrel Staff Writer
Dynamic Imaging Systems Corp. (DIMG), a local producer of audio and video presentations for the Internet, is readying to unveil what it's billing as the first multimedia Web-based newspaper.
"Other Internet news sites may have some version of multimedia, but it's usually only for a couple stories whereas nearly all of our stories will be fully audio/visual," said Donna Murdoch, vice president of marketing for Dynamic Imaging.
The new site, set for a Sept. 9 launch, is called A/V DailyNews (http://www.avdailynews.com). It will aggregate news from assorted sources including the Associated Press, United Press International, Comtex, The Sports Network, CNBC and ITN World News. The news, in some
cases, will be presented live on the Net.
Plans call for the site's home page to feature top stories of the day alongside a menu of categories with stories and information about targeted topics such as technology, health, business, sports, entertainment and weather.
And while many news and portal sites have these same categories, Dynamic Imaging believes none will approach their subject matter in quite the same way as will A/V DailyNews.
As Dan Hunt, a vice president and director for Dynamic Imaging Systems explained, visitors to the site can peruse headlines and short synopses for stories that grab their interest. If they want to go deeper into a particular story, the user can click on the audio/video icon to get a multimedia version of the piece. "They'll hear a report and see photos and other illustrations that relate to what's being said. There may be charts and graphs. It's like a slide presentation. And some stories will have streaming video."
Hunt said presentation of stories will be relatively short and to the point. "They'll be about five or seven minutes. And we will only have about four or five main stories. As opposed to ABCnews.com, which has about a dozen choices to sift through. We're boiling it down so you don't have to wade through a lot of stuff to get a good idea of the day's most important news."
In the last few months, Dynamic Imaging, with headquarters in Philadelphia, has acquired two companies, in exchange for stock, that are now involved with A/VDailyNews.
In the latest deal, last month, it acquired Atlantic Broadcasting System Inc., a New York-based online audio provider of information and commentary on the U.S. stock market.
Drew Robertson, ABS president, thinks A/V DailyNews will have certain advantages over other new sources. Radio, he said "has no video dimension." TV conveys its stories via news readers. "They're reciting something that's been carefully scripted. Here, I can rip and read. I can tear something off the wire and say, 'This just in.' We can read the news as its happening."
In another deal, in early July, Dynamic Imaging acquired The Artichoke Group Inc., of Albuquerque, N.M., which specializes in digital media production. Its staff will now help with design, coding and other technology tasks associated with running the Web site.
Dynamic Imaging has made special arrangements with other parties that are involved with shaping the content of the site. For example, Murdoch said health-care professionals have been recruited to help develop news from their industry.
Weather content will be aided by the participation of Web camera owners. "They aim [the camera] out a window or go outside with it. People are into it. We didn't have to look very hard to set up a network around the country,'' said Murdoch, who added that the goal is to have Web cam weather coverage for major cities around the world.
Plans call for the entertainment section to have trailers and multimedia reviews of current movies. Also, the site will feature Chiquita, a Los Angeles-based radio personality, doing celebrity
"I think if they are successful in doing all this, they'll literally change the way news is delivered over the Internet," raved Roland Perry, head of the Internet Stock Report, a firm that tracks publicly traded Internet-based companies.
"And it's not just the technology," he continued. "It's the method and how they will use it. This is the most extensive use of audio/video. A lot of people have the capability, but no one else is loading it on like they are."
Perry said more people are starting to rely the Internet to get the news. Indeed, according to several Web measurement services, the "big three" news providers on the Net -- USAToday.com, CNN.com and ABCnews.com -- are routinely in the lists of top 10 most visited sites.
To stir up interest in A/VDailyNews, Dynamic Imaging Systems is placing ads on several Web sites. These include USAToday.com. Travelocity, Big Charts, Mindspring, Alta Vista and Intellihealth.
Hunt said A/VDailyNews isn't soliciting ads for its own site just yet.
c 1998, Philadelphia Business Journal