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   Technology StocksInformation Management Associates - (IMAA)


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To: Anthony@Pacific who wrote (152)10/21/1999 8:35:00 AM
From: TCTC
   of 165
 
Hi Anthony, do you have a long call on IMAA?


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To: Anthony@Pacific who wrote (152)10/21/1999 10:26:00 AM
From: TFF
   of 165
 
IMA Introduces New E-Business Vision With the Introduction of Demand Chain Management
IMA Pioneers Solutions That Redefine CRM, eCRM and CTI Marketplaces
SHELTON, Conn.--(BUSINESS WIRE)--Oct. 19, 1999--IMA (NASDAQ:IMAA - news), a leading global provider of synchronized, multi-channel e-business solutions, today announced a revolutionary new process for supporting the huge inflow of demand that has shifted from more traditional distribution channels onto the Internet. IMA's vision, termed Demand Chain Management (DCM), will be a suite of technology solutions to enable businesses to create demand, manage demand, and respond to demand in a highly effective manner.

Demand Chain Management takes the core values of Customer Relationship Management (CRM) strategy to a new level by applying new e-commerce technologies that are rapidly overtaking today's business world. DCM looks at the bigger picture - beyond traditional CRM response - and addresses how demand and delivery channels are changing as technology redefines the relationship between the supplier and the customer.

''The Internet has revolutionized the way businesses communicate with their customers,'' said Al Subbloie, IMA's President and CEO. ''Demand Chain Management allows companies to successfully blend all communication methods, manage diverse customer interactions, and respond to requests in an efficient, customer-centric manner.''

''IMA is announcing a revolutionary answer to business problems in the three major customer-facing markets, CRM, eCRM, and CTI middleware,'' Subbloie continued. ''The Web is forcing a major requirement shift for the enterprise towards a new breed of architecture designed for channel synchronization and demand normalization anywhere in the customer demand chain. Demand Chain Management is the specific value-added vision that brings all of the fragmentation together in a common business layer, putting the customer's demand in the center of a powerful new open architecture.''

Currently two major shortcomings exist in the CRM and eCRM software being offered to businesses. CRM solutions are not designed from the customer's point of view, and are simply a wide collection of predefined data models and processes that assist company personnel in communicating with customers. Existing eCRM software has the same design flaw as its predecessor, which is compounded by the wide variety of partial, proprietary solutions offered by various vendors. As a result, the actual demands of customers are not reflected appropriately nor made persistent in the system, and there is inconsistency in the way the business manages what really matters, their customers' requests for products and services any time, from anywhere, over any channel.

Traditional CRM and CTI software have attempted to bring synergy between voice and the web, but have failed to do so. These middleware solutions remain ''transaction-centric'', with little ability for demand to persist as a data component in a chain of events defined by a common set of business rules anywhere in the enterprise. While many companies are creating loose partnerships or merging, solutions from these fragmented players creates large inefficiencies for the enterprise because of hard wired integration of proprietary or even multiple rules engines, along with overlapping legacy architectures.

IMA's Demand Chain Management product suite will allow businesses to easily respond to consumers in a rapid and personalized manner. It not only generates demand, but automatically routes the requests (e-mail, voice, fax, chatroom, etc.) to the appropriate personnel, and can even employ a highly automated yet personalized response mechanism. To accomplish this, IMA has created the Industry's first object-oriented, Java-centric component architecture for e-business application development. This true OO component architecture offers n-tiered scalability and promotes a best-of-breed solution through re-useable e-business components, such as a rules engine, personalization, web development and legacy integration.

While IMA is shifting its business focus, the company remains committed to supporting its CRM and CTI customers across the globe. ''We will continue to offer the same level of service and support that we always have. And since our new DCM offerings will be built on open industry standard architecture, all of our EDGE customers will be able to use our new offerings to extend their current EDGE applications across their entire enterprise system,'' Subbloie added. ''Our new technology provides both existing and new clients the opportunity to continue the use of existing applications while adding greatly enhanced enterprise functionality across the full demand chain.

IMA is the only player in the market today with a vision that addresses all the technologies which make up the Demand Chain - e-commerce, business intelligence and eCRM - by focusing its products and services on this new relationship between the buyers and sellers.

About IMA

IMA provides synchronized, multi-channel e-business solutions, enabling businesses to create market demand, manage that demand, and then respond to it in the most effective manner with world-class customer interaction software solutions. Gartner Group ranks IMA as a leader in customer service and support systems and as a visionary in sales applications. Over 400 global organizations including Bose Corp., Humana, ICT Group, Lloyds TSB, Texas Utilities, U.S. Cellular Corp. and Xerox depend on IMA products and services to help grow their business through the process of acquiring and retaining customers. IMA has headquarters in Shelton, Connecticut and offices and representatives worldwide. More information about IMA's products and services can be found on the World Wide Web at www.imaedge.com, requested via email at ima@imaedge.com or by calling 1-203-925-6800.

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To: TFF who wrote (154)10/21/1999 10:54:00 AM
From: Anthony@Pacific
   of 165
 
MPPP<--------------Pure JUNK with a huge market cap!!!!!!!!!! Ignore all th upgrades ,, they are scammy Crim Firms, They have no basis whatsoever for the reccomendaytion.. Noone uses MPPP<--wher you can get al the crappy miusic you want for free!

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To: Anthony@Pacific who wrote (155)10/21/1999 7:33:00 PM
From: BenThair
   of 165
 
You said

MPPP<--------------Pure JUNK with a huge market cap!!!!!!!!!! Ignore all th upgrades ,, they are scammy Crim Firms, They have no basis whatsoever for the reccomendaytion.. Noone uses MPPP<--wher you can get al the crappy miusic you want for free!

Did you call this a short at wss or your private site?

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To: BenThair who wrote (156)10/21/1999 7:39:00 PM
From: Lance
   of 165
 
Okay, okay, okay....now all the hype is gone, the stock has leveled/based at the 4-5 area for apporoximately 1 month. I'm banking on a new hype run soon for IMAA... This sucker is full of shorts just dying to for it to go lower, but if news, hype or upgrades hit the street this stock will soar once again. Just remember when the hype started: Internet incubator CMGI has quietly invested in a version of the reverse auction ecommerce idea that has made Priceline.com famous, by taking a 20% stake in tiny
Information Management Associates majority owned sub, buyingedge.com.

Buyingedge.com buyingedge.com launched in June imaedge.com , provides consumers and merchants with an
efficient way of conducting business over the Internet. Its personalized, secure marketplace creates a buyer centric model that benefits both consumer and merchant.
It enables registered members to submit requests for desired products to merchants who respond to the buyer and then compete for the sale.

I bought some today, under the impression that IMAA is bound to have a rally sooner than later!

Any other thoughts out there?

Lance

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To: BenThair who wrote (156)10/21/1999 8:51:00 PM
From: Anthony@Pacific
   of 165
 
Here are all the trading calls on MPPP since its IPO, teh answer is no

A@P Trading Calls MPPP<--I will maintain a core short til the end of time 9/27/99
A@P Trading Calls MPPP<--official cover @ 38 11/16 9/27/99
A@P Trading Calls MPPP<---reeneter at 41 again 15% 9/27/99
A@P Trading Calls correction MPPP release is out 9/27/99
A@P Trading Calls Reduce stop on MPPP to 41( protect profits 9/27/99
9/27/99
A@P Trading Calls Reduce stiop loss on MPPP to 43 9/27/99
A@P Trading Calls MPPP<--sell short another 10% @ 43 or better 9/27/99
A@P Trading Calls MPPP<--michaels moderated board 9/25/99
A@P Trading Calls MPPP<--- Bloombergs story in Trading Calls therad online 9/25/99
A@P Trading Calls MPP<--Bloomberg story after close 9/25/99
A@P Trading Calls MPPP<--sell short @ 37 3/4 ( 15% ) 9/24/99
A@P Trading Calls mppp<----cover @ 33 13/16 8/30/99
A@P Trading Calls MPPP<--short @ 36 --15% 8/24/99
A@P Trading Calls MPPP<--- cover @ 36 1/2 8/3/99
A@P Trading Calls MPPP<--re-entering 10% @ 40 SHORT! 8/2/99
A@P Trading Calls MPPP<---cover @ 68 1/8 this pass 7/21/99
A@P Trading Calls MPPP<--stop out at 80 1/2 7/21/99
A@P Trading Calls MPPP<---short @ 80-90 7/21/99
A@P Trading Calls MPPP<--cover @ 86 7/21/99
A@P Trading Calls MPPP <---short @ 101 stop 105 7/21/99

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To: Lance who wrote (157)10/23/1999 12:45:00 PM
From: TFF
   of 165
 
IMA Announces Its Internet Component Architecture -iCA-, the Customer Relationship Industry's First and Only Open, Object-Oriented, Component-Based Architecture

BusinessWire, Friday, October 22, 1999 at 08:34

Shelton, Conn.--(BUSINESS WIRE)--Oct. 22, 1999--

"Future-Proof " iCA Framework Speeds Development And
Implementation Of Customer-Centric CRM, eCRM, And CTI Applications

IMA (NASDAQ:IMAA) a leading global provider of synchronized,
multi-channel e-business solutions, today unveiled its innovative new
technology platform, the internet Component Architecture (iCA), which
will be used as the framework for the Company's recently announced
Demand Chain Management (DCM) offerings.
iCA is the industry's "first and only" open object-oriented (OO)
Java-centric component software architecture specifically designed to
support CRM, eCRM and CTI application development. This true OO
component architecture offers n-tiered scalability and promotes best
of breed solutions through re-useable e-business components such as a
robust open-rules engine, personalization services, interactive web
development, content development, self-service, and legacy
integration. Developed over the past two years, iCA fully supports
IMA's vision of demand chain management, by "DCM enabling" all
existing IMA EDGE desktop and CTI products, as well as most other
industry leading solutions in the CRM and eCRM market.
"The industry cannot wait the 2-3 years that industry analysts
believe it will take for a single company to deliver a complete CRM
and eCRM suite of solutions," said Al Subbloie, President and CEO of
IMA. "Overwhelming Web use by consumers is challenging businesses
everywhere. An industry consolidator is needed to overcome the
existing proprietary environment and embark on a ground-up technology
rewrite to provide a consistent DCM solution across all channels in an
n-tiered environment. iCA is this consolidator."
Unprecedented increases in Web traffic is forcing companies to
implement some demand processing on third-party web sites. Furthermore
current architectures are unable to integrate solutions from a variety
of vendors, and therefore cannot provide an "end-to-end" solution.
IMA's iCA is a unique solution that resolves most of these
industry problems. As an open architecture, iCA fully supports the
extension of any third-party technologies quickly, while exposing all
integration layers to the architecture. This allows companies to use
any third-party product they desire, or replace it with an internal
product, without affecting the rest of the architecture. Since iCA
acts as a buffer for applications and the operating system, businesses
will be able to migrate their solutions onto various standards, such
as Sun's Java and Enterprise Java Beans (EJB) and the Common Object
Request Broker Architecture (CORBA) from the Object Management Group
(OMG), and Microsoft Corporation's COM/DCOM. This allows companies to
plan for the future without the risk of obsolescence, and dramatically
speed up the delivery timeframe of new components.
"By deliberately building iCA as a Java-component architecture
based on a formal object model, IMA is providing a strong,
standards-based foundation for all of its components. The business
components built on the iCA are protected from technology obsolescence
while benefiting from a high degree of reuse and increased quality,"
said Daniel Riscalla, VP Engineering at IMA and chairman of the
Enterprise Customer Interaction Systems (ECIS) Special Interest Group
(SIG) of the OMG. "Since iCA was designed specifically for customer
interaction support, it can be used to construct full web and
telephony channel enabled CRM, and eCRM solutions by leveraging a
series of best-of-breed third party vendor and in-house solutions."
IMA was aided in their transition to enterprise component
technologies by Genesis Development(R) Corporation of West Chester, PA
(http://www.gendev.com). Working exclusively in large-scale
distributed object technology since 1987, Genesis has lent its
extensive expertise to IMA's development process to build this new
leading-edge architecture.
"IMA's commitment to iCA was evidenced through the extensive
allocation of key technical and management resources," noted Jason
Matthews, President/CEO of Genesis. "Working with Genesis' senior
architects, IMA has literally 'future-proofed' their architecture
through a strategic investment in enterprise component frameworks that
are reusable across many applications for years to come."

About IMA

IMA provides synchronized, multi-channel e-business solutions,
enabling businesses to create market demand, manage that demand, and
then respond to it in the most effective manner with world-class
customer interaction software solutions. Gartner Group ranks IMA as a
leader in customer service and support systems and as a visionary in
sales applications. Over 400 global organizations including Bose
Corp., Humana, ICT Group, Lloyds TSB, Texas Utilities, U.S. Cellular
Corp. and Xerox depend on IMA products and services to help grow their
business through the process of acquiring and retaining customers. IMA
has headquarters in Shelton, Connecticut and offices and
representatives worldwide. More information about IMA's products and
services can be found on the World Wide Web at www.imaedge.com,
requested via email at ima@imaedge.com or obtained by calling
1-203-925-6800.

NOTE: IMA and EDGE are registered trademarks of Information
Management Associates, Inc. All other trade names are trademarks of
their respective companies.

Except for the historical information contained in this
announcement, the matters discussed in this announcement are
"forward-looking statements" (as that term is used in the Private
Securities Litigation Reform Act of 1995) that involve risks and
uncertainties detailed from time to time in the Company's filings with
the Securities and Exchange Commission (the SEC). In particular, IMA
draws the reader's attention to the "Risk Factors" stated in the
Company's Registration Statement on Form S-1 dated July 30, 1997 and
its accompanying Prospectus, the Company's Quarterly Reports on Form
10-Q dated August 14, 1997, November 14, 1997, May 15, 1998, August
14, 1998, November 14, 1998, May 17, 1999 and August 16, 1999, the
Company's Annual Report on Form 10-K dated March 30, 1998 and March
31, 1999, as well as to the Company's periodic and current reports as
they are filed with the SEC.

CONTACT: For More Information Contact:
Glenda O'Neill
VP Worldwide Marketing
IMA
203/925-6800
glenda.oneill@imaedge.com
or
David King
G.S. Schwartz & Co.
212-725-4500
dking@schwartz.com

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To: TFF who wrote (159)10/27/1999 5:06:00 PM
From: TFF
   of 165
 
IMA Offers ChannelEDGE to Provide Comprehensive Management of Customer Interactions
SHELTON, Conn.--(BUSINESS WIRE)--Oct. 27, 1999--

The First Component Extending IMA's Internet Component

Architecture (iCA), Which Effectively Manages All

Incoming Customer Interactions From Phone Calls

To Internet Chat, Is The Hub Of Demand

Chain Management Vision

IMA (NASDAQ:IMAA - news), a leading provider of synchronized, multi-channel e-business solutions, today introduced the first component of its Demand Chain Management (DCM) vision, ChannelEDGE(TM). ChannelEDGE is a Java-based solution that captures telephony, fax, e-mail, imaging, Internet (including chat), and other user-defined channels and interactions emanating from outside the company and intelligently distributes them to the appropriate employee through an evaluation of skill sets and security profiles.

Built on IMA's Internet Component Architecture (iCA), ChannelEDGE integrates current front- and back-office system applications, providing businesses with a single tool for managing all interactions between any source to any employee. ChannelEDGE is the interaction highway within the enterprise; it acts like an ''off ramp'' to the digital-based demands generated from outside the company. It enables enterprises with the ability to track and manage these interactions by utilizing technology to empower both employees and customers. ChannelEDGE is the industry's only true, object-oriented Java channel management offering.

''ChannelEDGE offers a real and open solution to a business problem facing all executives - how to manage the communication effectively between your enterprise and your customers,'' said Al Subbloie, IMA President & CEO.'' The core of Demand Chain Management is placing the customer at the center of the business process. Today that means being able to manage the myriad of communication channels that customers use. ChannelEDGE gives companies the ability to respond quickly and cohesively to their customers no matter what medium they utilize, from phone calls to e-mails, faxes to the Web.''

Built on the industry's only DCM Java-based, e-business application architecture, ChannelEDGE can run on any Java-based platform. Because of its future-proof standards, ChannelEDGE has avoided the problems of current proprietary channel management offerings, using a rules engine that can support all business functions regardless of channel. The use of IMA's iCA framework also facilitates the quick integration of a business' current Call Center applications with ChannelEDGE, regardless of the vendor.

Since its inception in 1984, IMA has assisted organizations around the globe in growing their businesses through the process of acquiring and retaining customers. In response to the rapid e-commerce evolution, IMA developed its concept of Demand Chain Management which focuses on creating demand via the Web from new sources such as enterprise web sites, third party aggregated web sites, e-mail, and chat. It extends this demand generation capability by managing demand via ChannelEDGE, and responding to demand via its EDGE products or integrating with other CRM applications. DCM takes the core values of Customer Relationship Management (CRM) strategies to a new level by applying new e-commerce technologies that are rapidly overtaking today's business world. DCM looks at the bigger picture - beyond traditional CRM response - and addresses how demand and delivery channels are changing as technology redefines the relationship between the supplier and the customer.

''We live in a demand-oriented generation, where product and service demands are delivered over multiple channels, many of which are digital,'' Subbloie said. ''These digital channels, like the Internet, are forcing business to present a consistent representation of the customer's demand in digital form. This has resulted in the need for an enterprise-wide, demand-centric architecture to manage and respond to this demand. That is what we are offering with our DCM and ChannelEDGE solution, a way for businesses to interact with customers over any number of channels in a one-on-one manner.''

About IMA

IMA provides world-class customer interaction software solutions and services that enable business success in the form of lasting, rewarding and profitable customer relationships. Gartner Group ranks IMA as a leader in customer service and support systems and as a visionary in sales applications. Over 400 global organizations including Bose Corp., Humana, ICT Group, Lloyds TSB, TXU, U.S. Cellular Corp. and Xerox depend on IMA products and services to help grow their business through the process of acquiring and retaining customers. IMA has headquarters in Shelton, Connecticut and offices and representatives worldwide. Contact IMA at imaedge.com, or request information via e-mail at info@imaedge.com, or by calling1-800-776-0462.

NOTE:

IMA and EDGE are registered trademarks of Information Management Associates, Inc. ChannelEDGE is a trademark of Information Management Associates, Inc. All other trade names are trademarks of their respective companies.

Except for the historical information contained in this announcement, the matters discussed in this announcement are ''forward-looking statements'' (as that term is used in the Private Securities Litigation Reform Act of 1995) that involve risks and uncertainties detailed from time to time in the Company's filings with the Securities and Exchange Commission (the SEC). In particular, IMA draws the reader's attention to the ''Risk Factors'' stated in the Company's Registration Statement on Form S-1 dated July 30, 1997 and its accompanying Prospectus, the Company's Quarterly Reports on Form 10-Q dated August 14, 1997, November 14, 1997, May 15, 1998, August 14, 1998, November 14, 1998, May 17, 1999 and August 16, 1999, the Company's Annual Report on Form 10-K dated March 30, 1998 and March 31, 1999, as well as to the Company's periodic and current reports as they are filed with the SEC.

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To: Evan Dimmer who wrote ()10/29/1999 9:17:00 AM
From: TFF
   of 165
 
IMA Announces CTEDGE-TM-, the Industry's First Object-oriented, Component-based CTI Middleware Solution

BusinessWire, Friday, October 29, 1999 at 08:47

SHELTON, Conn.--(BUSINESS WIRE)--October 29, 1999--

Java-Based CTEDGE-TM- Operates Within IMA's Revolutionary
Internet Component Architecture

IMA (NASDAQ:IMAA), a leading global provider of synchronized,
multi-channel e-business solutions, today unveiled CTEDGE-TM-, its
second in a series of planned business object components that are part
of IMA's new technology platform, the Internet Component Architecture
(iCA). CTEDGE is the industry's first true Java-based CTI platform for
managing voice channels that can be seamlessly integrated with
comprehensive multi-channel management technologies to support any
number of communication channels within the enterprise.
CTEDGE, which will be available by the end of 1999, is a
component-based product that manages all voice channels in the
enterprise. Through a consistent process, CTEDGE normalizes all demand
requests over each voice channel, allowing the enterprise to apply
flexible business rules and workflow to each request in a fully
distributed manner. CTEDGE, like IMA's recently announced
ChannelEDGE-TM-, utilizes a powerful rules engine which is supported
by the iCA. ChannelEDGE, the first product built on the new
component-based iCA, provides multi-channel synchronization across all
channels of communication for the enterprise.
"IMA has seized the technology leadership position in both the
multi-channel and CTI middleware markets with the introduction of
these two business components built on our powerful iCA architecture.
IMA offers the most robust capabilities, features the highest degree
of openness and scalability available today, and spans the largest
number of channels, all on the industry's only true Java
architecture," said Al Subbloie, President and CEO of IMA. "While
other vendors strive to merely offer the span of channels across voice
and the Web, IMA delivers these capabilities on the industry's most
powerful Object-Oriented architecture. Our offerings facilitate the
implementation of full Demand Chain Management (DCM), enable all
interactions within the enterprise, and provide a complete development
environment for the integration and development of CRM and eCRM
applications by solutions integrators or enterprises themselves."
CTEDGE provides a universal view of all voice demand requests to
the desktop in an inbox paradigm, and can be fully integrated into
IMA's call center product suite, EDGE, as well as other leading CRM
and eCRM applications. With iCA's open architecture, full blending is
easily handled, both for the agent and administrator.
CTEDGE combines IMA's new iCA architecture with its vast
experience of CTI middleware implementations worldwide. IMA's CTI
products are among the most widely installed solutions being used
today, spanning a wide range of industries. IMA's products are
installed in some of the largest high-volume call centers in the
world, and have proven their scalability and ease of integration in
multiple technology environments. By combining CTEDGE and ChannelEDGE,
IMA's CTI offerings provide complete "cradle to grave" reporting
across all communication channels in an enterprise.
Unlike most other CRM, eCRM, and CTI products on the market,
CTEDGE is based on open industry standards. The use of the iCA's
business rules makes CTEDGE extremely scalable and layered so that it
can be easily integrated with all extended third-party CRM and eCRM
components. The iCA rules engine also eliminates the problem inherent
with proprietary rules which compel enterprise or systems integrators
to integrate incompatible business rules within a multi-vendor system.
This initial release of CTEDGE supports Lucent, Aspect, Rockwell,
and NEC switches, with plans to immediately support Nortel and
Siemens. Support for Periphonics VRU's will be expanded to include
Edify, Intervoice, IBM's Direct Talk, and Lucent's Conversant voice
response units. CTEDGE also provides an open-interface Telephony
Software Developer's Kit (TSDK) to support most other switches with
minor integration efforts. CTEDGE can also be seamlessly integrated
with IBM's Callpath and Genesys Tserver products.
"Every vendor is talking about handling many channels through
applications, but very few true channel management technologies are
actually available on the market," Subbloie said. "Placing an
application behind multiple channels for agent response support does
not measure up to IMA's approach of providing middleware for full
channel access, routing, consistent normalization, and full blending
at the server and desktop levels."

About The iCA

iCA is the industry's "first and only" open object-oriented (OO)
Java-centric component software architecture specifically designed to
support CRM, eCRM and CTI application development. This true OO
component architecture offers n-tiered scalability and promotes
best-of-breed solutions through re-useable e-business components such
as a robust open-rules engine, personalization services, interactive
web development, content development, self-service, and legacy
integration. Developed over the past two years, iCA fully supports
IMA's vision of Demand Chain Management, by "DCM enabling" all
existing IMA EDGE desktop and CTI products, as well as most other
industry leading solutions in the CRM and eCRM market.

About IMA

IMA provides world-class customer interaction software solutions
and services that enable business success in the form of lasting,
rewarding and profitable customer relationships. Gartner Group ranks
IMA as a leader in customer service and support systems and as a
visionary in sales applications. Over 400 global organizations
including Bose Corp., Humana, ICT Group, Lloyds TSB, TXU, U.S.
Cellular Corp. and Xerox depend on IMA products and services to help
grow their business through the process of acquiring and retaining
customers. IMA has headquarters in Shelton, Connecticut and offices
and representatives worldwide. Contact IMA at imaedge.com,
or request information via e-mail at info@imaedge.com, or by calling
1-800-776-0462.
NOTE: IMA and EDGE are registered trademarks of Information
Management Associates, Inc. ChannelEDGE and CTEDGE are trademarks of
Information Management Associates, Inc. All other trade names are
trademarks of their respective companies.

Except for the historical information contained in this
announcement, the matters discussed in this announcement are
"forward-looking statements" (as that term is used in the Private
Securities Litigation Reform Act of 1995) that involve risks and
uncertainties detailed from time to time in the Company's filings with
the Securities and Exchange Commission (the SEC). In particular, IMA
draws the reader's attention to the "Risk Factors" stated in the
Company's Registration Statement on Form S-1 dated July 30, 1997 and
its accompanying Prospectus, the Company's Quarterly Reports on Form
10-Q dated August 14, 1997, November 14, 1997, May 15, 1998, August
14, 1998, November 14, 1998, May 17, 1999 and August 16, 1999, the
Company's Annual Report on Form 10-K dated March 30, 1998 and March
31, 1999, as well as to the Company's periodic and current reports as
they are filed with the SEC.

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To: Evan Dimmer who wrote ()11/5/1999 10:00:00 AM
From: TFF
   of 165
 
IMA Enhances Partner Program to Deliver Comprehensive Customer Interaction Solutions

BusinessWire, Friday, November 05, 1999 at 08:48

SHELTON, CT--(BUSINESS WIRE)--Nov. 5, 1999--

Focusing On Software Companies And System Integrators, IMA
Extends Its Internet Component Architecture (iCA) To Consolidate
Best-Of-Breed eCRM Business Applications

IMA (NASDAQ:IMAA), a leading global provider of synchronized,
multi-channel e-business solutions, today announced LeverEDGE?, its
enhanced, comprehensive alliance partnership program designed to
provide partners around the world with the strategic programs and
technical support necessary to deliver best-of-breed solutions for
customer interaction centers. The program is part of a global Business
Development initiative, which is managed by Joe LeMay. In his new role
as Vice President of Business Development, LeMay is responsible for
creating strategic relationships with technology partners to deliver
end-to-end eCRM solutions via IMA's application framework (iCA). As a
"functionality consolidator," IMA will deliver a comprehensive, fully
integrated eCRM application suite to businesses looking to implement a
customer-centric solution in their multi-channel interaction centers.
IMA's LeverEDGE program is comprised of three main categories:

- LeverEDGE SI -- for system integrators delivering customer facing
functionality;
- LeverEDGE Sales -- for companies who resell IMA products; and
- LeverEDGE Alliance
- CRM - targets companies developing traditional CRM
functionality;
- eCRM -- for partners developing emerging eCRM
functionality;
- Development - targets development partners contributing
to the development of IMA's products.

"The fragmentation of eCRM point solutions forces companies to
implement silos of communication conduits, such as e-mail, voice, chat
and collaboration," said Al Subbloie, President and CEO of IMA. "This
leads to duplication of effort when defining business rules for
interaction processing. By consolidating best-of-breed solutions from
our business partners using our application framework, the iCA, we
deliver integrated Demand Chain Management offerings which eliminate
this problem."
"LeverEDGE partners can use our iCA framework to build or
integrate any business components which support CRM, eCRM and CTI
functions," said LeMay. "Since the iCA is an open architecture built
specifically to support these functions, solutions can be quickly
delivered to the customer."
Mr. LeMay has over 11 years of experience working in the customer
interaction field and has held management roles in Sales and
Professional Services at IMA. Prior to IMA, he worked for Andersen
Consulting for seven years.
LeverEDGE is designed to provide partners with sales and
technical support, education and product certification, market
awareness programs, marketing support and IMA collateral material. For
more information on becoming a LeverEDGE partner, call 1-800-776-0462,
visit our Web site at www.imaedge.com or request information via
e-mail at leveredge@imaedge.com.

About IMA
IMA provides world-class customer interaction software solutions
and services that enable business success in the form of lasting,
rewarding and profitable customer relationships. Gartner Group ranks
IMA as a leader in customer service and support systems and as a
visionary in sales applications. Over 400 global organizations
including Bose Corp., Humana, ICT Group, Lloyds TSB, TXU, U.S.
Cellular Corp. and Xerox depend on IMA products and services to help
grow their business through the process of acquiring and retaining
customers. IMA has headquarters in Shelton, Connecticut and offices
and representatives worldwide. Contact IMA at imaedge.com,
or request information via e-mail at info@imaedge.com, or by calling
1-800-776-0462.
NOTE: IMA and EDGE are registered trademarks of Information
Management Associates, Inc. LeverEDGE is a trademark of Information
Management Associates, Inc. All other trade names are trademarks of
their respective companies.

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