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From: BeenRetired10/3/2017 7:01:04 AM
   of 6730
2nd Gen Sony VR.....................................................................................

These are very early days for 21st thingies like AR/VR/MR.
We already know bit intensity must go way up on AR/VR/MR to be done right.

This is just the start.


Sony’s updated PlayStation VR won’t block HDR 8 / 45

Engadget UK

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Matt Brian19 hrs ago

Sony doesn't say when we can expect the new headset to launch, but it did note that pricing would stay the same. The company has also warned existing owners that they will not be able to hotswap the Processor Unit in order to enjoy HDR content as the cabling is different. However, all PSVR games will operate as normal, so if you do upgrade from the CUH-ZVR1 to the CUH-ZVR2 model, nothing will change on that front. There’s other minor differences between the Pro and the Lite versions. It looks as though the Pro will come in three slightly different colors (dark blue, black and brown), and features a wide, lighter band across the top of the phone. Blass noted that reactions thus far have been “polarizing.”

If you own or have worn a PSVR headset, you'll know that the headphones need to be connected via the 3.5mm port on the side of the inline "remote." It's not particularly taxing, but it does mean there's another cable loosely dangling around as you're moving about a room. To improve this, Sony has updated the design of the headset to integrate the stereo headphones at the back of the unit, while simultaneously making the connection cable slimmer to reduce its overall profile.

In order to enable HDR passthrough, Sony's new headset will ship with an updated PSVR Processor Unit. This will allow headset owners to enjoy HDR-compatible content on their TV without having to unplug the unit first. The PlayStation 4 got an HDR update last year, but it required manual disconnection to enable it.

Sony doesn't say when we can expect the new headset to launch, but it did note that pricing would stay the same. The company has also warned existing owners that they will not be able to hotswap the Processor Unit in order to enjoy HDR content as the cabling is different. However, all PSVR games will operate as normal, so if you do upgrade from the CUH-ZVR1 to the CUH-ZVR2 model, nothing will change on that front.

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From: BeenRetired10/3/2017 11:11:15 AM
   of 6730
XLNX PR: RFSoC for 5G, cable remote, radar................................................................

Xilinx Delivers Zynq UltraScale+ RFSoC Family Integrating the RF Signal Chain for 5G Wireless, Cable Remote-PHY, and Radar
Tue October 3, 2017 7:00 AM|PR Newswire|About: XLNX

PR Newswire SAN JOSE, Calif., Oct. 3, 2017 /PRNewswire/ -- Xilinx, Inc. ( XLNX) today announced delivery of its Zynq® UltraScale+™ RFSoC family, a breakthrough architecture integrating the RF signal chain into an SoC for 5G wireless, cable Remote-PHY, and radar. Based on 16nm UltraScale+ MPSoC architecture, the All Programmable RFSoCs monolithically integrate RF data converters for up to 50-75 percent system power and footprint reduction, and soft-decision Forward Error Correction (SD-FEC) cores to meet 5G and DOCSIS 3.1 standards. With silicon samples already shipping to multiple customers, the early access program for the Zynq UltraScale+ RFSoC family is now available.

A System on Chip for the RF Signal Chain
Zynq RFSoCs combine RF data converters and SD-FEC cores with high performance 16nm UltraScale+ programmable logic and ARM® multi-processing system to create a comprehensive analog-to-digital signal chain. While RF to digital signal conditioning and processing is typically segmented into stand-alone subsystems, the Zynq UltraScale+ RFSoC brings analog, digital, and embedded software design onto a single monolithic device for system robustness. Devices in the family feature:

  • Eight 4GSPS or sixteen 2GSPS 12-bit ADCs
  • Eight to sixteen 6.4GSPS 14-bit DACs
  • Integrated SD-FEC cores with LDPC and Turbo codecs for 5G and DOCSIS 3.1
  • ARM processing subsystem with Quad-Core Cortex™-A53 and Dual-Core Cortex™-R5s
  • 16nm UltraScale+ programmable logic with integrated Nx100G cores
  • Up to 930,000 logic cells and over 4,200 DSP slices
Applications addressed by the Zynq RFSoC family include remote radio head for massive-MIMO, millimeter wave mobile backhaul, 5G baseband, fixed wireless access, Remote-PHY nodes for cable, radar, test & measurement, SATCOM, and Milcom / Airborne Radio and other high performance RF applications.

5G Wireless
Zynq UltraScale+ RFSoC devices now make viable the most bandwidth intensive systems for next generation wireless infrastructure. 5G imperatives—ranging from 5X bandwidth, 100X user data rates, and 1000X greater network capacity—would be unattainable without breakthroughs at the system level. The integration of discrete RF data converters and signal chain optimization in Zynq UltraScale+ RFSoCs allow remote radio head for Massive-MIMO, wireless backhaul, and fixed wireless access to realize high channel density with 50-75 percent power and footprint reduction. Multiple integrated SD-FEC cores enable 10-20X system throughput vs. a soft core implementation for 5G baseband within stringent power and thermal constraints.

Cable Remote-PHY
Similarly, in next-generation cable broadband services, Zynq RFSoCs provide a combination of small form factor, power efficiency, and hardware flexibility to enable Remote-PHY systems. Distributed access architectures push DOCSIS 3.x PHY functionality from the centralized headend equipment to the Remote-PHY node located closer to consumers. By replacing inefficient analog optical transmission with ubiquitous Ethernet transport, network capacity, scale and performance improves. With RF integration and an LDPC FEC-enabled signal chain, RFSoCs ensure flexible R-PHY deployment for greater spectral efficiency prescribed by DOCSIS3.1.

Zynq RFSoCs also deliver the needed performance and adaptability for key government programs such as the Multi-function Phased Array Radar (MPAR) initiative to combine the functions of several national radar networks into a single system for aircraft and weather surveillance. Because these leading edge systems must operate in real time, the inherent integration of RF-Analog makes the Zynq UltraScale+ RFSoC an ideal solution. Zynq RFSoC devices are currently designed into the Rockwell Collins' Common Module beamformer for the DARPA Arrays at Commercial Time Scales (ACT) program, which aims to shorten design cycles and in-field updates, while pushing past traditional barriers for delivering radar arrays.

Zynq UltraScale+ RFSoC device samples are shipping now

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From: BeenRetired10/3/2017 11:40:53 AM
   of 6730
"Smart billboards are checking you out — and making judgments"..............................

Smart billboards are checking you out — and making judgments

WASHINGTON – Here is what's around the corner: Smart digital billboards will detect the make, model and year of oncoming vehicles and project ads tailored to the motorist.

Roadside cameras will read license plates, and powerful computers will make snap judgments based on likely home address, age, race and income level to pitch products or services through the billboards.

Once ads flash up on roadside digital screens, the sales pitch may not stop. Any mobile phones in a passing vehicle may light up with a reinforcing message linked to the ad.

A series of factors are reshaping the quintessential experience of the road trip or job commute. Smart billboards are already here, gracing the sides of bus shelters, urban interstates and pedestrian walkways. And as the digital billboards grow in size and number - rotating ads, customizing them to passing traffic and earning far more income - old-fashioned billboards face an existential moment.
Throw in artificial intelligence and powerful computers, and the roadside experience is on the cusp of change. Digital electronic billboards actually stare at us – and make judgments about who we are and how we might spend our money.

A big unknown: the impact of self-driving automobiles on both old-style "dumb" billboards and their smarter progeny.

"Often your car is a proxy for demographics. We get several ad agencies who say, I want to advertise to affluent men over $100,000 (in annual salary) with XYZ education. Often driving a BMW or an Audi is a proxy for that," said Kevin Foreman, general manager of geoanalytics at INRIX, a Kirkland, Wash., company that gathers and sells real-time traffic information.

To determine make, model and year of cars on the road, start-up companies marry powerful computing, roadside sensors or cameras and pinpoint advertising.

One of them is Synaps Labs. Its co-founder and chief executive, Alex Pustov, said the company installs roadside cameras roughly 600 to 650 feet in front of electronic billboards. The cameras feed images of oncoming cars through a cellular signal to a computer.

Packed in the computer's memory are some 2,000 different images of each of 1,600 makes and models of cars, he said.

"Initially, it was labor intensive. We needed to collect millions of images," Pustov said. "We manually created libraries of car makes and models."

It only takes a second or so to transmit and digest the image and channel back a targeted ad that a driver would see for eight or nine seconds, Pustov said.

When multiple lanes are filled with traffic, the computer can determine broad groups of targets, say, owners of older automobiles, and flash ads accordingly.

"Most car companies want to advertise to seven- to 12-year-old cars. They don't want to advertise to a 1- to 2-year-old car," Foreman said. "Ford spending money on you when you've just bought a new Ford is lousy. But me, I have a 12-year-old Ford. I'm a great candidate."

Smart billboards can also target motorists on the highway or pedestrians passing bus shelters by picking up cellular or mobile signatures, Wi-Fi signals or even beaconing given off by certain apps.

The billboard sector, or what the industry prefers to call "out of home" advertising, comprises $7.5 billion of the $185 billion annual U.S. advertising market, said Andrew R. Sriubas, chief commercial officer at OUTFRONT Media, one of the nation's big three outdoor advertisers.

Industry experts are cautious to note that the data harvesting is anonymous, hoping not to evoke the creepy billboards of the 2002 movie Minority Report in which a protagonist finds signage addressed to him directly.

"It doesn't have to know who you are. It needs to know what you are. It says I see phone ID 453ABCD. I happen to know that phone number is associated with a millennial Hispanic female, therefore send it this ad," Sriubas said.

Moreover, the data industry collects vast information about the whereabouts of mobile users by the apps on their smart phones, which share global positioning system, or GPS, signals every 15 seconds.

"When you click 'I allow' on your favorite mobile app, if they're a partner of ours ... you most likely are anonymously sending us your GPS point heading," Foreman said.

That is partly why INRIX says it can anonymously track the GPS signals of over 300 million drivers in 65 countries. Moreover, one in four cars coming onto the road today emit their own GPS signals.

Smart billboards can consider other factors for targeting, such as time of day, weather conditions, and upcoming events. A digital sign catering to pedestrians can also make judgments.

"It can detect gaits. So it understands male versus female, it understands kids versus adults," Sriubas said. "There's a bunch of very sophisticated algorithms that it can understand."

Using that data, he added, "I know you're male or female. I know you're within a certain age category, 30 to 40. I know that you live in this location and you work in that location."

Smart ads for cars may riff off the seasonal weather or time of day.

"For a Jaguar campaign that we did," Pustov said, referring to a smart campaign in his native Moscow, "when it was snowing they were showing a Jaguar ad that demonstrated the car is very comfortable in the snow."

When weather was better, and little traffic was on the road, "they were saying it's a very powerful car."

The rollout of digital smart billboards is far from uniform. U.S. municipalities, counties and states have different restrictions on placement, brightness and frequency of rotation of outdoor ads, and whether video – which can distract drivers – is permitted.

"There are significant safety issues. There are significant privacy issues that are still out there. Usually these kinds of issues get worked out," said Dan Jaffe, head of government relations for the Association of National Advertisers, a marketing industry trade group.

The arrival of smart billboards is only one facet of "enormously transformational period of media," Jaffe said, with changes coming "far faster than in the past."

Still unknown is the impact of self-driving automobiles, which may turn drivers into passengers. The question then is whether those nondrivers will focus on screens inside vehicles or outside.

Some view autonomous vehicles as likely to be a boon to billboards, though it may be temporary.

"For the next 10 years, I think the billboard or out-of-home industry is going to have a heyday. Drivers will be more hands-free," Foreman said. "They'll be able to phone Delta Airlines and book their flight right away when they see that flight to Hawaii for cheaper. ... They can actually transact on the advertisement."

Without driver safety considerations, more motion advertisements may appear roadside.

"You can do something that is very interactive, that is full of motion because the driver can now stare at the digital billboard for a lot longer," Sriubas said.

But the newness will wear off.

"People are going to say, 'Hey I want to be productive for the next 45 minutes while I'm driving to work instead of noticing all the things I never noticed when I was so focused on the red light,'" Foreman added. "The train analogy, I think, is a good analogy. When you first ride the train, you look around and notice, but after a while, you start your laptop."

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From: BeenRetired10/4/2017 6:45:15 AM
   of 6730
Samsung Mixed Reality headset...............................................................

Just the start of what EUV/ArF chips will enable.
The cave dwelling flat earthers cannot grasp it. Prolly fear the change. Luddites drug kicking and screaming into the future. Only to discover things are way better.

EUV/ArF bonanza. Then High NA bonanza.

Insist on Cymer.


Samsung is diving into mixed reality with its new Odyssey headset

Just when you were thought you’d figured out the differences between virtual reality, augmented reality, and 360-degree video, it’s time to learn a new phrase: mixed reality.

Samsung announced today that it’s launching a new headset, called Odyssey, for Windows Mixed Reality, Microsoft’s forthcoming platform for a version of virtual reality that can take advantage of the real world around a user. Whereas augmented reality can identify planes, such as walls and floors, mixed reality can recognize what’s happening in the world in greater depth, like the legs on a chair.

Samsung’s device looks a lot like other virtual-reality headsets on the market, but what makes it “mixed”—rather than strictly virtual reality— is the headset’s built-in cameras that allow it to track the user’s movements in a room, as well as overlay virtual information onto the real world. It’s like a version of Microsoft’s own HoloLens, except that users will need to connect this headset to a computer to power it.

The Odyssey will cost $500, which is the same as Oculus and HTC’s roughly comparable headsets. It’s a massive jump from the $120 that Samsung’s only other headset, the Gear VR, costs. But this system is expected to produce a far more immersive, detailed experience than what a Gear VR, running off a smartphone, can provide. It also comes bundled with a set of handheld controllers and built-in surround-sound headphones.

The device will require a new version of Microsoft’s latest operating system, called Windows 10 Creators Update, according to The Verge, which will be out Oct. 17. The headset is available for preorder today, and should ship Nov. 10.

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From: BeenRetired10/4/2017 8:11:58 AM
   of 6730
"Microsoft acquires VR social network AltspaceVR".....................................................

While AI will be simply yuge and very bit intense, it's clearly not alone.
AR/VR/MR ditto.
5G IoE and beyond.
Robots and drones.
8K and beyond.
400G. Then 1T.
Smart Everything(y).
The very best will do amazing things with The All Silicon Solution. Will a ton of also rans fall by the wayside? You bet. Ask Sony, RIMM and Nokia. The Mother of All Paradigm Shifts is being swift and brutal.


Microsoft acquires VR social network AltspaceVR

by Tom Warren @tomwarren Oct 3, 2017, 2:00pm EDT

AltspaceVR, the virtual reality social network that hosts events like stand-up comedy or presidential debate-watching parties, is now part of Microsoft. After a sudden shutdown due to a drop in funding in July, the free VR community was in “deep discussions” with unknown parties to keep it online. It originally looked like Oculus co-founder Palmer Luckey might step in and save the community, but Microsoft has now come to the rescue.

The team at AltspaceVR are now joining Microsoft. “With the AltspaceVR team aboard we look forward to building the world’s preeminent mixed reality community,” says Alex Kipman, Microsoft’s inventor of HoloLens. “AltspaceVR will stay AltspaceVR. Microsoft is most interested in preserving the current community that uses AltspaceVR to connect and interact with new and old friends,” says a Microsoft spokesperson. “These first few months will focus on fostering our community and making sure AltspaceVR remains a friendly, welcoming and vibrant place to hang out in virtual reality.”

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From: BeenRetired10/4/2017 8:59:29 AM
   of 6730
"expert": 70% of '18 NAND output to be 3D..................................................................

"However, DRAMeXchange predicts that NAND flash bit growth will be about 43 percent in 2018, while bit demand growth is projected to be about 38 percent."

Prices dropping is precisely what ASML shareholders want. Classic Price Elasticity.
Gadget guys have been whining about nosebleed NAND and RAM. With lower prices, more of both will be slapped into stuff.

Cymer lights don't make prices. Or profits. Or margins.
Cymer lights make units/layers/bits. Very precisely.

NAND guys really starting to dial in 3D NAND. Paves the way to ~200L. Can you say way cheaper than dirt SSS? Prolly dialing in 1Xnm RAM, too.

This is just the start.


However, DRAMeXchange predicts that NAND flash bit growth will be about 43 percent in 2018, while bit demand growth is projected to be about 38 percent

DRAMeXchange expects 3D NAND to make up 70 percent of global NAND bit output next year, the firm said.

Samsung has been in mass production of 64-layer 3D NAND since the recently concluded third quarter. By the fourth quarter, DRAMeXchange expects 3D NAND to be more than 50 percent of the company's NAND capacity, a number that could rise to as high as 60 to 70 percent next year.

SK Hynix now uses mainly 48-layer NAND stacking technology, but its 72-layer stacking will account for a larger share of its production capacity next year, according to DRAMeXchange. The firm expects about 20 to 30 percent of SK Hynix's total NAND flash production capacity to be 3D NAND in the fourth quarter of this year, a figure that could rise to 40 to 50 percent by the fourth quarter of 2018, DRAMeXchange said.

Toshiba and partner Western Digital mainly produced 48-layer 3D NAND during the first half of this year. About 30 percent of the joint venture's total NAND capacity will be based on 3D NAND in the fourth quarter, with that number expected to surpass 50 percent by the fourth quarter of 2018, according to DRAMeXchange.

Don't confuse survival of the fittest with shill Chip Armageddon. Only the apex guys will survive and thrive in The EUV/ArF Age.
They'll crank out units/layers/bits like no tomorrow.
The Wall is a bogus slime street creation. they cry wolf with every new node. pay "experts" for supporting "research".

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From: BeenRetired10/4/2017 9:27:31 AM
   of 6730
Fone like a desktop...only better......................................................................

Yet, the WinTel PC guys flog dead horse HDD hotboxes expecting different results. See Retail. See insanity.
5G. Soon.

Think shrink and All Silicon Solution.

Insist on Cymer.


The second way of looking at a phone, the one Qualcomm prefers, is to focus on what’s inside. Modern smartphones, thanks in no small part to chipmakers such as Qualcomm (and Apple, which now designs its own chips), are computers that can more or less do everything a desktop can while producing little heat and using almost no electricity. They do it all wirelessly: A 4G, or fourth-generation, cell phone can receive and transmit data at speeds comparable to those of your home Wi-Fi network, from almost anywhere in the developed world. Most of us have gotten so used to this that we’ve stopped being impressed by it. “You pay roughly the same per month today as you did 20 years ago, and you get a million times more data,” says Matt Grob, Qualcomm’s executive vice president for technology. “That’s because of the advances in the craft of digital wireless communications.”

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From: BeenRetired10/4/2017 9:42:07 AM
   of 6730
Bit cramming China guys gobble up Fone share................................................................................

It' not about Apple or Samsung.
For ASML shareholders, it's about Fone units and bit intensity.

Like I've been saying for a few years...
China guys being very disruptive.


“Anybody can do it” is not necessarily good for Apple, though. By offering its technology for a fee based on the price of a device, Qualcomm is in effect giving manufacturers of inexpensive phones a discount—at a time when iPhone sales have been unchanged and sales of phones by Chinese upstarts have been spiking. According to an estimate by technology consulting company International Data Corp., Huawei Technologies Co. increased shipments by 20 percent in the second quarter of 2017, which puts it just behind Apple in worldwide market share. Sales by the fourth- and fifth-place manufacturers, Oppo Electronics Corp. and Xiaomi Corp., grew by 22 percent and 59 percent, respectively. By contrast, Samsung, the top-selling device maker, and Apple, No.?2, saw gains of less than 2 percent each.

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From: BeenRetired10/4/2017 10:48:42 AM
   of 6730
"Google hints Assistant is nearly ready for Chromebooks".............................

As the 21st continues to whiz by the 20th WinTel HDD hotboxes.......

Thin's in.
Hot's not.

Think SSS and All Silicon Solution.
Think EUV/ArF Age...just started.

Insist on Cymer.


Google hints Assistant is nearly ready for Chromebooks


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Jon Fingas
3 days ago

Google's October 4th event might include more for Chrome OS fans than the rumored Pixelbook. David Cannon and 9to5Google have spotted multiple app references to Google Assistant coming to Chromebooks. Google's Home app notes that some Assistant apps will work with Chromebooks, for instance, while the Chat with your Assistant app recently started listing compatibility with the Chrome machines alongside the usual gaggle of Android releases. There was code hinting at Assistant support in the past, but these public nods suggest that support is imminent.There's no guarantee you'll see Google talking about Assistant on the 4th, but it wouldn't be at all shocking. If the Pixelbook shows up at the event, Chrome OS is going to get some time in the spotlight -- it'd be a prime opportunity to introduce a major feature. The big question is whether or not the feature will be widely available from the start, provided it launches at the media gathering. Google no doubt wants to put Assistant in as many places as possible, but it might use early access on the Pixelbook as a selling point.

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From: BeenRetired10/4/2017 10:56:20 AM
   of 6730
Nura "wireless, hearing-correcting headphones"..................................................................

Nura came to Kickstarter last year with the goal of funding a pair of headphones that would adapt to every listener and improve the way they heard music. The company was looking for $100,000. It ended up getting $1.8 million and then going on to raise much, much more from venture capitalists — an additional $7 million, according to Crunchbase. Now, a year and a half after the company’s debut, it’s finally preparing to ship that original product: the Nuraphones, a $399 pair of wireless, hearing-correcting headphones.

Kyle Slater, Nura’s CEO, compares what the Nuraphones do for your ears to what glasses do for your eyes. They’re supposed to figure out which frequencies of sound you’re good at and not so good at hearing, and then mess with the amplification so that you hear every song precisely how it was mixed. “We assume that we all hear the same,” Slater says. “Hearing offers no point of comparison like vision does."

The Nuraphones test your hearing by playing a pattern of high frequency tones into your ears when you first put them on. A microphone then measures how strongly the sounds bounce back, indicating whether or not you’re actually hearing them. Using that information, Nura creates a profile for you that’s built into the headphones and will automatically amplify sounds your ears aren’t great with, supposedly tweaking playback so that that those tones come across as loud as they’re supposed to.

It’s a really smart idea, and the science behind it makes sense. But it’s hard to say whether Nura actually accomplishes what it sets out to. I’ve been listening to a pair of Nuraphones for a few days now, and I think they sound really good. The headphones do a great job of separating instruments, and in some songs, they absolutely made certain instruments easier for me to hear. They tended to create a sort of 3D effect in some songs, making the instruments sound like they’re all around me.

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