From: JakeStraw | 4/4/2019 11:48:01 AM | | | | Adobe and Drift Launch Industry-First Conversational Account-Based Experience for Marketo Engage
Conversational ABM™ for Marketo Engage Empowers B2B Marketers to Advance Personalization Beyond Content, Powering Real-time Conversations with Target Accounts at Every Stage of a Brand’s Digital Journey news.adobe.com |
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From: JakeStraw | 4/29/2019 12:13:07 PM | | | | Adobe was upgraded by analysts at Morgan Stanley from an "equal weight" rating to an "overweight" rating. They now have a $340.00 price target on the stock, up previously from $282.00. |
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From: JakeStraw | 5/9/2019 12:20:52 PM | | | | Adobe Named a Leader in 2019 Gartner Magic Quadrant for Multichannel Marketing Hubs news.adobe.com Adobe and Marketo, an Adobe Company, Recognized Based on Completeness of Vision and Ability to Execute
Together, Adobe Campaign and Marketo Engage, part of Adobe Marketing Cloud in Adobe Experience Cloud, empower B2C and B2B marketers to deliver amazing customer experiences across the customer journey. Adobe Sensei powers Adobe Marketing Cloud with AI and machine learning, so marketers can work smarter and more efficiently. Adobe Campaign, the company’s cross-channel campaign management offering, helps B2C marketers personalize customer experiences across online channels, such as email and mobile, and offline channels like direct mail and point of sale. Email and campaign management capabilities in Adobe Campaign built on Adobe Experience Platform, the industry’s first open platform for CXM, empower real-time customer engagement. With Marketo Engage, part of Adobe Marketing Cloud, B2B companies can align marketing and sales teams. Marketo Engage helps B2B companies orchestrate personalized experiences, optimize content and measures business impact across channels, from consideration to advocacy. |
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From: JakeStraw | 5/10/2019 8:25:14 AM | | | | Adobe: One Step Ahead Of The Market seekingalpha.com ADBE successfully transformed into a cloud and subscription-based SaaS company from a software company.
The growth of ADBE is accompanied by grand vision, good execution, and smart acquisitions.
The future growth is likely to be in the Digital Experience Cloud. |
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From: JakeStraw | 5/16/2019 11:43:41 AM | | | | Adobe Collaborates With Amazon to Accelerate Growth for Third-Party Merchants news.adobe.com Magento Commerce Branded Stores for Amazon Sellers Becomes Merchant Solution for Standalone Storefronts
With Magento Commerce, the new offering is built to deliver faster page load times and better conversions, as well as the ability to scale for peak shopping periods such as Cyber Monday. Serverless operations means new features such as one-click checkout and dynamic media can be quickly deployed. Functionality from Amazon Pay provides the same secure payment experience as Amazon.com, with security and compliance baked in. Fulfillment by Amazon gives customers trusted shipping options that are fast and reliable via Amazon’s proven logistics operation.
“Small and mid-market businesses are taking direct ownership over how they manage customer experiences to differentiate, grow and build loyalty,” said Jason Woosley, vice president of commerce product and platform, Adobe. “Our work with Amazon empowers this large community of sellers to get closer to their customers while saving them time and money on development.” |
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From: JakeStraw | 5/16/2019 11:45:02 AM | | | | Adobe and Software AG Partner to Advance Customer Experience Management news.adobe.com Adobe Experience Platform and Marketo Engage Combined With Software AG’s Technology Helps Companies Stitch Customer Data From Across Systems
Adobe Experience Platform eliminates data silos by stitching together data from across the enterprise, enabling real-time customer profiles that are fueled by Adobe Sensei artificial intelligence and machine learning. Software AG’s technology establishes enterprise-wide connectivity between CRMs and applications, as well as multiple backend systems. This connectivity comes with ready-to-use integration recipes and easily configurable data connectors. The combined offering lets brands move a customer’s key enterprise data into Adobe Experience Platform via Software AG’s integration platform, resulting in a more complete view of the customer journey, making personalization at scale a reality for enterprises.
Leveraging Software AG’s strength in developing integrated SAP solutions, the partnership will also introduce a new data connector between Marketo Engage and SAP solutions that will seamlessly sync account scoring behavior (e.g. visited key web pages, opened email, attended an event) and other marketing data with sales activity and pipeline data.
“Adobe and Software AG are coming together to deliver a solution that will enable enterprises to harness and action large volumes of customer data to deliver personalized, real-time customer experiences at scale,” said Shantanu Narayen, president and CEO, Adobe. |
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From: Alvin Yee | 6/11/2019 11:46:16 AM | | | | Anyone here following price action today. Why is it tanking? Would think we get an earnings run into next week? |
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