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   Non-TechBFCI - Braun's Fashions


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To: J. Lawson who wrote (64)11/2/1997 5:24:00 PM
From: Ajay
   of 88
 
I agree with Jim about the "cooked books". I just came back from Nebraska which had experienced heavy storms and I can tell you that shopping was not the primary concern. Retailers are affected by weather - as far as credibility, I haven't come to a conclusion on it yet.

The facts are that they have turned things around operationally and that once the shoppers return, there should be a pickup of sales and then the stock. REMEMBER, if they only do $1 for the year, you're still talking about an 8 P/E! They probably will come in at what the old estimates were.

The Street, as usual, over-reacted.

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To: Ajay who wrote (65)11/4/1997 2:05:00 PM
From: J. Lawson
   of 88
 
>>>>INSIDER SALES<<<<<

insider sales for BFCI from recent SEC filings:

Nick Cook, Chairman, sold 88,953 common shares between $15.25 and 15.50 from September 9 to 22 and no longer holds any shares in the company.

James Jeffrey Fuld, Director, sold 128,500 common shares between $14.67 and 15.63 from september 18 to 23, and now directly holds 137,113 common shares.

(also, i understand another director, Ostrow, sold 78,000 common shares out of about 300,000 he owned; no price was given, but would assume the time and price were similar to the other 2 sellers.)

i would say they made very timely sales.
BFCI is trading at 8 - 8.25 today.
let's hope they go to Braun's Fashion stores to buy their Christmas presents for the Mrs'.

jl

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To: J. Lawson who wrote (66)11/6/1997 1:37:00 PM
From: J. Lawson
   of 88
 
>>>>OCTOBER SALES<<<<
same-store-sales for october; increase 2%.
year-to-date, same-store-sales are up 12%

FWIW: comments in the press release by Nick Cook, chairman/CEO:
"Weather will affect our sales from time to time, but we view the impact in October to be temporary." "Our fundamentals remain strong and our propsects for the future are excellent."

jl

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To: J. Lawson who wrote (67)11/27/1997 11:10:00 PM
From: J. Lawson
   of 88
 
I THINK IT'S ABOUT TIME TO START GETTING EXCITED ABOUT.. BFCI.. AGAIN....November sales should be out late next week....Don't be surprised if Braun's comes in close to meeting the original #'s for the Q.....I think Nick Cook is regretting his comments made October 31st....the shame here will be for the company to come thru, but the street once burned will be slow to come back and support this company as before....

HAPPY SHOPPING!!!!!!!!!!!!TOMORROW IS THE BIGGEST SELLING DAY OF THE YEAR......WILL YOU BE OUT THERE BUYING???

jl

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To: J. Lawson who wrote (68)12/3/1997 1:59:00 PM
From: J. Lawson
   of 88
 
>>>NEW ANALYST COVERAGE<<<

J.C. BRAFORD starts coverage of Braun's with a Strong Buy rating.

current quote = 11 by 11.25 volume = 228,000+

jl

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To: J. Lawson who wrote (69)12/3/1997 5:57:00 PM
From: J. Lawson
   of 88
 
>>>some selected items from the J.C. Bradford report:<<<

earnings estimate 3rd Q .46
earnings estimate 4th Q .22
FYE 2/98 estimate .92

fye 2/99 estimate 1.10

>>after sluggish start, Q3 sales rebounding robustly with good potential for positive EPS surprise.
>>solid sales momentum should continue into Q4.
>>stock sells at dramatic valuation discount to the industry average despite equivalent if not better slaes and earnings monentum.

>>Braun's valuation of 10.5x this fye EPS is sharply out of sync with the current industry average of 23.7x (the average of 40 specialty apparel retailers). The company's small market capitalizaton, under $50 million, and its relatively recent escape from Chapter 11 are probably the key issues. The company's balance sheet is solid, however, and its current sales momentum certainly would put it in the top half of the industry average. Moreover, our
expectation of another 18% EPS gain in 1998 would put it among the upper one-third in this segment. We believe the solid comparable same-store gain in november and a positive EPS surprise for Q3 could produce a quick 25-30% price spike. we recommend aggressive purchase of the stock at current levels.

ps. J.C. Bradford & Co. makes a market in this security.

jl

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To: J. Lawson who wrote (70)12/4/1997 9:08:00 AM
From: J. Lawson
   of 88
 
>>>NOVEMBER SALES<<<<<

Braun's november same-store-sales up +14%

3Q same-store-sales up +6%

jl

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To: J. Lawson who wrote (71)12/9/1997 5:57:00 PM
From: J. Lawson
   of 88
 
>>>>3rd Q. EARNINGS<<<<<
i understand that the 3rd Q earnings are scheduled to be released next tuesday, december 16th.........let's hope there is an improvement in the margins........

jl

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To: J. Lawson who wrote (72)12/17/1997 9:11:00 AM
From: J. Lawson
   of 88
 
>>>3rd Q. NET = .50 CENTS<<<<

i plan on sitting in on conference call this a.m., and will have more info later.....appears 3rd Q came out ok.....but, company is noting that 4th Q comparisons will be going up against exceptionally strong performances in this Q last year.....hopefully, the conf. call will have positive overtones.....

jl

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To: J. Lawson who wrote (73)12/17/1997 9:12:00 AM
From: Ajay
   of 88
 
do you got a number for the CC? Would like to listen also. Thanks

Ajay

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