Divi win in China. I guess this is why they opened up all those offices in China awhile back.|
Monday April 17, 1:24 pm Eastern Time
Company Press Release
DiviCom Wins Head-End Deployment for Buildup of Digital Television Distribution System in
China's Guangdong Province
Guangdong Broadcast and Network Center Selects Leading Digital Video Open Solutions Provider for Head-End's Flexibility,
MILPITAS, Calif.--(BUSINESS WIRE)--April 17, 2000-- DiviCom©, the world's leading provider of open solutions for digital television, today announced that the Guangdong Broadcast and Network
Center in China has selected its digital head-end solution for the expansion of the television network's distribution system.
The Center in Guangzhou, the capital of Guangdong Province, is expanding its ability to deliver programming to major television stations in this region of 70 million people. The province is home to three of the
five special economic zones in southern China targeted for economic growth and accounts for about 40 percent of the country's foreign trade.
To help with the network expansion, DiviCom will provide 31 digital encoders to be used to transmit not only five channels of programming to 35 municipal television stations, but programming from 21 of
those stations back to the Center to complete a centralized distribution network. System integration of the project will be completed by August.
DiviCom will also provide decoders, multiplexers and other digital head-end equipment in a deployment that is part of trend by China to expand its national television infrastructure. To date, more than a third
of China's 31 provinces have installed distribution systems -- known as provincial SDH networks for digital video distribution -- like Guangdong's.
The deployment is the latest in a string of significant forays DiviCom has made into China since last year. DiviCom was selected to supply the head-end for the nation's first digital cable system (HFC). In
February, the open solutions provider deployed head-end technology for the country's first multi-channel, multi-point distribution system (MMDS). And in August 1999, DiviCom's head-end solution was
chosen for China's first direct-to-home (DTH) broadcast satellite service.
In the Guangdong deployment, DiviCom's open head-end solution brought flexibility and cost-effectiveness to the integration of the broadcast center's equipment with digital television infrastructure
components from several other suppliers. Its open solutions approach will play a key role as the expansion continues.
``We are proud to have been selected to contribute to such an important part of the country's economic growth,' said Tom Lookabaugh, President of DiviCom. ``The buildup of China's broadband
infrastructure will help fuel the growth of the country's broadcast and cable markets and pave the way for emerging digital television applications. We look forward to bringing our open solutions and
worldwide integration expertise to other provinces and continuing to help expand China's television distribution systems.'
DiviCom, a division of C-Cube Microsystems Inc. (Nasdaq:CUBE - news), provides open solutions for digital television including audio/video encoders, stream processors and network management systems,
as well as data broadcast solutions and integration and support services. Based on the MPEG-2, DVB, SCTE, and ATSC international standards, DiviCom products allow digital video to be broadcast over
various networks including satellite, wireless, fiber and cable.
As announced on October 27, 1999, C-Cube Microsystems has entered into a definitive agreement to combine DiviCom with Harmonic (Nasdaq:HLIT - news), and to spin off or sell its semiconductor
business prior to the closing of the transaction. The deal is expected to close in May 2000.
C-Cube is the leading provider of digital video silicon solutions for the communications, consumer electronics and computer markets. Both companies are based in Milpitas, Calif. C-Cube can be reached at
408/490-8000 or www.c-cube.com and DiviCom at 408/490-6700 or www.divi.com.
Note to Editors: DiviCom and MediaView are trademarks of DiviCom. C-Cube and the C-Cube logo are trademarks of C-Cube Microsystems Inc.