|Hughes Network Systems and DMX/AEI MUSIC Offer Music Services Through DIRECWAY|
Multicast Services Available Today - Offering Customized Music and Content for Businesses
GERMANTOWN, Md., June 26 /PRNewswire/ -- Hughes Network Systems (HNS) and DMX/AEI MUSIC today launched Music By DIRECWAY, a service that uses satellites to provide businesses with music content, in-store messaging and advertising. The service is available through a worldwide joint marketing agreement between the two companies.
Designed to provide businesses with unparalleled, cost-effective music services, Music By DIRECWAY is available in three packages so businesses can match the service to their unique needs. Businesses can choose from 15 channels of music to help create a mood that is consistent with their client demographic. DMX/AEI MUSIC updates the music playlists continuously via satellite, with content based on thorough research by some of the most well respected programmers in the industry.
``The multicast addressing and built-in local storage make satellite the ideal mechanism to provide content-based services,'' said Emil Regard, Vice President of Strategic Marketing of HNS. ``By partnering with DMX/AEI MUSIC, we can provide quality music to businesses who want to maximize their customers' shopping experiences.''
The Music By DIRECWAY service also provides messaging capabilities. Businesses can insert advertisements or public service announcements into the music programming, adding to the ability to create customized shopping experiences for their customers.
Because the messaging and music programming is downloaded via satellite to every location and then stored on-site, the programming and messages can be regionalized and changed with an individual store's demographics throughout the day.
``Partnering with HNS for broadband satellite multicasting provides businesses a one-stop solution for music, messaging and advertising, as well as the other HNS services,'' said Lon Troxel, President and COO, DMX/AEI MUSIC. ``We are pleased to introduce the benefits of Music by DIRECWAY to enhance the service of existing customers and attract new businesses.''
Music By DIRECWAY will be bundled with other services and operations via HNS's global broadband content delivery program. HNS has more than 400,000 installed locations worldwide. DMX/AEI MUSIC's programming reaches 180,000 businesses, 500,000 airline passengers and 8.5 million homes.
About DMX/AEI MUSIC
DMX/AEI MUSIC, which was formed by the merger of DMX MUSIC and AEI Music Network Inc. in May 2001, is a subsidiary of Liberty Digital, Inc. Operating in more than 50 countries, DMX/AEI MUSIC is headquartered in Los Angeles with offices in Seattle and throughout the United States and internationally in Australia, Belgium, France, Germany, Holland, Japan and the United Kingdom. DMX/AEI MUSIC is a global leader in digital music programming, with one of the world's largest digital music and video libraries, creating more than 250 unparalleled styles of non-stop music delivered via digital cable, satellite, DVD and the Internet. DMX/AEI MUSIC distributes its music services worldwide to more than 8.5 million homes, 180,000 businesses, and 500,000 airline passengers with a worldwide listening audience of more than 75 million people. For more information on the company, access its websites at dmxmusic.com and aeimusic.com .
About Hughes Network Systems
Hughes Network Systems, a unit of Hughes Electronics Corporation, is the world's leading provider of broadband satellite network solutions for businesses and consumers, with over 400,000 one- and two-way systems installed in more than 85 countries. Headquartered in Germantown, Maryland, USA, HNS maintains sales and support offices worldwide. The earnings of HUGHES, a unit of General Motors Corporation, are used to calculate the earnings per share attributable to the General Motors Class H common stock (NYSE: GMH - news). To learn more about HNS and DIRECWAY, please visit hns.com or direcway.com .