After the mergers were denied by the feds, the Royal Bank and other banks said they were going to concentrate on certain aspects of their business that were core, profitable operations.|
Obviously, the Royal, as the largest terminal supplier in Canada, is moving into terminal sales and debit/credit for the very lucrative transaction fees. The type of online loyalty programs that CSI can offer - electronic gift certificates, points programs etc., has always been ahead of the market. They can do it cheaper and be more flexible than any custom software house or in-house IT dept. Bar none.
Now that smart cards are really no longer an issue for the next five years (the market, consumers, didn't want them, and all the companies touting smart cards 5 years ago are consolidating like made just to stay alive - see IVI, see CSI's US partner, FirstData) mag stripe based loyalty programs are where it's at for loyalty. And loyalty is the next step in the debit/credit revolution.
CSI has the best system out there, just never had the marketing dollars to get the product out.
If CSI is getting $100 - $200 per terminal in leasing and transaction fees per month, and the Royal Bank has how many thousands of terminals? 80,000 terminals or something? 80,000 times $150 = $12 million per month in revenue
$12 MILLION PER MONTH - $144 MILLION PER MONTH OF HIGH MARGIN (LIKE, 90% PLUS), RECURRING REVENUE