Getty Images' Art.com Partners with Key Women's Web Sites
PR Newswire, Thursday, June 03, 1999 at 16:39
Alliances with iVillage and Women.com Provides Web Shoppers
Direct Access to Great Art
SEATTLE, June 3 /PRNewswire/ -- Getty Images' Art.com(SM) subsidiary, one
of the world's most inviting places to discover and buy art, today announced
it has formed strategic partnerships with two of the top women's sites on the
Internet: iVillage and Women.com. These partnerships will provide iVillage
and Women.com audiences with direct access to Art.com through its placement in
shopping areas on the respective web sites, as well as through showcased
Art.com prints, keyword listings in home and gift categories, and banner ads
throughout the network of sites. iVillage (http://www.ivillage.com) is one of
the most demographically targeted communities on the World Wide Web.
Women.com, which includes Women.com (http://www.women.com), HomeArts
(http://www.homearts.com) and Astronet (http://www.astronet.com), provides the
largest breadth of resources of any online women's offering. Art.com is a
wholly-owned subsidiary of Getty Images, Inc. (NASDAQ:GETY), the leading,
global provider of visual content.
"Women make 90 percent of all home decorating decisions, and 35 percent of
women buy home furnishings online," said Bill Lederer, Chief Executive Officer
of Art.com. "Art.com sees iVillage and Women.com as ideal partners for these
very reasons. By combining forces, we can give a large, female target audience
direct, convenient access to an art e-commerce source that will meet their
decorating and gift needs wonderfully."
Crafting Artistic Partnerships
Through the two alliances, key female audiences will be able to connect
easily and directly to the Art.com e-commerce web site from various spots on
the iVillage and Women.com sites. At Art.com, customers can discover and
purchase more than 100,000 works of art, framed or unframed, at prices
discounted 20 to 50 percent off traditional costs.
The placement of Art.com on these targeted sites provides a broad online
shopping audience with a venue that sparks decorating and gift ideas while
offering a tremendous selection that is easy to access. The IVILLAGE/WOMEN.COM
shopping environment has been validated by a recent BizRate study that
indicates gift shopping sections attract nearly 13 percent of online buyers.
iVillage
Art.com will be a featured sponsor of the iVillage Home & Garden, Art &
Collectibles, Gifts and Wedding shopping categories on the iVillage site.
iVillage audiences also will be able to connect directly to the Art.com web
site through banners posted throughout the iVillage web site and learn more
about Art.com in the iVillage newsletter.
iVillage is a leading online women's community, where an average of five
million visitors per month come to learn, shop and communicate. Audiences can
join the nearly 1.6 million others who have registered on the web site to
receive coupons, articles, messages, to participate in chat sessions, and to
receive personalized advice about topics ranging from menu planning to
pregnancy. Now, this partnership with Art.com means that this audience also
has direct access to one of the most engaging and comprehensive sources for
great art, home decorating ideas and gifts.
Women.com
Art.com will showcase art prints in the home and gift categories of the
new shopping area on the Women.com web site and will participate in three
upcoming Women.com network sweepstakes. Women.com audiences also will be able
to connect directly to the Art.com web site through Art.com banners posted
throughout the network and learn more about Art.com in the Women.com
newsletter.
The Women.com network is an online content, community and e-commerce web
site where more than four million people visit monthly to discover everything
home decor and diet to weddings. Audiences can even register on the web site
to receive exclusive offers, personalized services and interactive tools to
make their experience unique and fulfilling. This extended partnership with
Art.com means that audiences can also discover and decorate their homes with
many of the world's great art works.
About Getty Images, Inc.
Getty Images, Inc., with 30 million photographs and more than 13,000 hours
of film, is a leading international provider of visual content to both the
professional and the consumer markets. The company's business-to-business
image brands provide imagery to a diverse range of creative professionals in
advertising and graphic design, magazine, book and newspaper publishing,
broadcasting, production, and web and new media publishing. The company's
consumer brand, Art.com, offers framed and unframed art and art related items
to the $9 billion consumer art marketplace.
Getty Images markets rights to images and footage through its web sites,
its international network of wholly owned offices in 17 countries, and agents
in more than 50 countries. Headquartered in Seattle, the company has
approximately 1,450 employees worldwide, and had revenues of $52.2 million in
the first quarter of 1999. The company's 1998 revenues were approximately $185
million.
Getty Images' market leading visual content brands are:
Business-to-business
Tony Stone Images tonystone.com
Energy Film Library digital-energy.com
PhotoDisc photodisc.com
Hulton Getty hultongetty.com
Allsport htpp://www.allsport.com
Liaison Agency liaisonphoto.com
Consumer
Art.com art.com
For more information on Getty Images and its product brands please visit
the company's web site at getty-images.com.
About Women.com Networks
Women.com is the number one women's network on the Web serving the needs
of women within a range of life stages and diverse interests. Since the 1995
launch of flagship web site Women's Wire, the company has grown into a network
of women's oriented communities, now featuring Women.com, HomeArts.com, and
Astronet. To the over 4 million women visiting each month, the Women.com
Networks deliver interactive content and services, supportive communities, and
online shopping. Women.com offers advertisers and direct marketers access to
the most important market on the Web, with advertising products, programming,
and placement ideally suited to their advertising objectives. The company
enjoys strategic alliances with major communication companies such as The
Hearst Corporation, Rodale Press, MediaOne, Hallmark and Bloomberg, LP, as
well as with the leading Web portals. Women.com Networks can be found at
women.com, homearts.com, and astronet.com and
through AOL Keywords "Women.com," "HomeArts," and "Astronet."
About iVillage
iVillage is the leading online women's network and one of the most
demographically targeted online communities on the World Wide Web. iVillage's
network, "iVillage.com," is an easy-to-use, comprehensive online network of
sites tailored to fit the interests and needs of women aged 25 through 49, and
provides advertisers and merchants with targeted access to women using the
Web. The network consists of 14 channels covering the leading topics of
interest to women online, such as family, health, work, money, food,
relationships, shopping, travel, pets and astrology.
SOURCE Getty Images, Inc.
-0- 06/03/99
/CONTACT: Emily Swiatek of Alexander Ogilvy Public Relations,
404-897-2300, eswiatek@alexanderogilvy.com, for Art.com; Laurie McEachron,
206-269-1769, laurie.mceachron@seattle.getty-images.com or Mary Waters Sayer,
011-44-171-544-2973, mary.waters.sayer@getty-images.com, both of Getty Images,
Inc.; Mark Fox of Hill & Knowlton 212-885-0642, mfox@hillandknowlton.com, for
Getty Images, Inc./
/Web site: getty-images.com
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