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Technology Stocks : barnesandnoble.com Barnes & Noble
BKS 6.4900.0%Aug 6 12:00 AM EST

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To: Bird who wrote (23)4/12/1999 2:13:00 PM
From: Mohan Marette   of 32
 
Barnes & Noble gets AOL rewards.>BKS Shareholders will get indirect benefits I think

as the major shareholders of BNBN are BKS and Bartlesmann of Germany

Check SEC filing for details of the IPO-BKS and
edgar-online.com

CONTROL BY PRINCIPAL STOCKHOLDERS



Upon the consummation of the Offering, Barnes & Noble, which will
beneficially own all of the issued and outstanding Class B Common Stock and approximately % of the outstanding Membership Units, and Bertelsmann, which will beneficially own all of the issued and outstanding Class C Common Stock and approximately % of the outstanding Membership Units, will, collectively, beneficially own all of the High Vote Stock and approximately % of the
outstanding Membership Units which will, following the closing of the Offering, represent approximately % of the outstanding Common Stock (approximately % if the Underwriter's over-allotment option is exercised in full) and approximately % of the voting power of the Common Stock (approximately % if the Underwriter's over-allotment option is exercised in full).Pursuant to the Amended Charter, the holders of the High Vote Stock will have the right to directly elect six of the Company's nine directors, and will control the election of the remaining three directors as well. Accordingly,
although Barnes & Noble and Bertelsmann will each own only a small percentage of the outstanding Common Stock, they will collectively control the Company through their ownership of the High Vote Stock. This control may continue in the future through the High Vote Stock even if Barnes & Noble and Bertelsmann, through their ownership of Common Stock and Membership Units, own a minority economic interest in the Company's business. See "Management--Governance Documents,"
"Corporate History of Recapitalization" and "Description of Capital Stock and Membership Units."
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barnesandnoble.com gets AOL rewards

Monday April 12, 1:18 pm Eastern Time

DALLAS, April 12 (Reuters) - Digital Marketing Services Inc., the company overseeing the rewards buying program for America Online members, said Monday it has added to its list of sources for points.

barnesandnoble.com, a chief rival of online giant Amazon.com (Nasdaq:AMZN - news), will now become the exclusive bookseller for AOL Rewards.

Under the program, new customers who buy barnesandnoble.com merchandise through its online store on AOL will get AOL Rewards Points good for free AOL service or 50 other products and services. Existing customers get points for each purchase over certain dollar amounts. The barnesandnoble.com online store will be linked directly to the Earn Points Now area on AOL Rewards.

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