Another customer expands ERNEX|
- Family Golf To Roll-out CSI'S ERNEX(TM) System
CSI Credit Systems International Inc. ("CSI") announces the expansion
of the ERNEX service into an additional 32 North American sites for Family
Golf Centre Inc. ("Family Golf") of New York.
Family Golf, which has been piloting the ERNEX service at 11 sites in
Florida, Georgia and South Carolina since November 1998, has decided to
roll-out the ERNEX service. Phase II will be to an additional 32 sites in
British Columbia, Alberta, Ontario, Washington, Oregon, Montana, Kansas and
Texas. Roll-out will involve the installation of 53 GT-100 terminal
systems for the operation of an enhanced ERNEX program. The new program
will see ERNEX tracking the activation date of new membership cards and the
redemption of coupons. In addition, ERNEX will notify the customer when
the membership card is close to expiry. This will all be done in real-time
at the point of sale, in addition to the current points program by which
ERNEX pushes customized messages back to the customer based on their
When this phase of roll-out is complete, Family Golf will be operating
ERNEX programs at 43 of the 116 sites involving a total of 67 GT-100
terminal systems. In Canada, Family Golf centres operate under the name
"Roll-out of the Family Golf real-time customer loyalty ERNEX service
is a strong endorsement of the ERNEX service and its abilities in the
American marketplace." says CSI President James Christensen.
"We have been very pleased with the results of the initial pilot
program and look forward to the expanded program." says Stacey Morton,
Loyalty Marketing Manager for Family Golf. "ERNEX has shown great
flexibility and the reporting capabilities have helped us begin to move down
the path of customer relationship marketing.".
Family Golf owns and operates 116 golf centers. The centers are
devoted to offering a variety of high quality golfing experiences to every
member of the family. Each of the centers provides a selection of practice
opportunities including a year-round driving range, facilities for
chipping, putting, and pitching, golf instruction, a miniature and/or golf
course, well equipped pro-shop and a snack bar.
CSI Credit Systems International Inc. is a transaction information
company specializing in business-to-customer transactions. CSI offers
retail businesses the opportunity to market products and services on a
customer specific basis through a comprehensive and fully integrated
network of customer information gathering software and hardware.
TEL: (604) 415-1517 J. Caren Holtby, Corporate Communications