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Nikkei BP AsiaBizTech - 01-Mar-1999
March 1, 1999 (SEOUL) -- Korean personal computer makers are increasingly using non-Intel Corp. processors for export models, according to market watchers.
"Half of our notebook PCs are currently equipped with AMD's K-6 chip rather than Intel's Pentium chip, since it is 20 percent cheaper," said an official of Daewoo Telecom, whose monthly production averages 100,000 units. Sambo Computer, which exports 90,000 PCs every month, also uses AMD chips for its low-priced PC, eTOWER.
"Foreigners tend to care about a reasonable price rather than a brand name. That is why we prefer AMD chips," said the Daewoo official. Yet, Samsung Electronics Co., Ltd. and LG IBM PC Co., which rely on domestic demand, use Intel chips only since they are in alliance with Intel and Koreans prefer Intel's brand name.
(Maeil Business Newspaper, Korea)
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