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Technology Stocks : AMD:News, Press Releases and Information Only!
AMD 72.45-3.9%Jan 30 3:59 PM EST

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To: DRBES who wrote (6817)2/11/1999 8:52:00 AM
From: Richard P. Roberts  Read Replies (1) of 6843


02/11 08:25 PC Entertainment Industry Announces Increased Commitment to AMD's

PC Entertainment Industry Announces Increased Commitment to AMD's 3DNow! Technology
SUNNYVALE, Calif.--(BUSINESS WIRE)--Feb. 11, 1999--

3DO, Accolade, Activision, Criterion Studios, Digital Anvil,

Eidos, GT Interactive, Gremlin, id Software, Interplay, Psygnosis

and Rage To Offer Optimized Titles For Play on PCs Powered by AMD

Processors Featuring 3DNow! Technology

Twelve of the top PC entertainment software publishers and developers today announced formal plans to support AMD's (NYSE:AMD) 3DNow!(TM) technology.

These companies are responsible for bringing thousands of software titles to the PC platform. It is expected that this support will result in a large number of 3DNow! optimized offerings coming to market.

"With an installed base of more than 8.5 million 3DNow! technology enhanced processors currently in use around the world, planned to exceed 30 million by the end of 1999, AMD continues to gain support from additional hardware and software developers who recognize the significant presence and momentum 3DNow! technology has in the retail marketplace," said S. Atiq Raza, AMD co-chief operating officer and chief technical officer.

"3DNow! technology has the installed base and momentum within the industry that will continue to attract additional support from software and hardware developers, independent of Intel's KNI. This announcement validates that AMD can develop innovative technology, garner critical support within the industry, and innovate again."

3DNow!(TM) Technology Receives Widespread Support

These twelve publishers and developers announced today plan to deliver a substantial number of titles that will offer optimized performance when used in conjunction with AMD's latest processors. Included in the significant number of future titles are: Tomb Raider III, Quake III Arena, Daikatana, Loose Cannon, Drakken, Striker, Slave Zero, Messiah, Duke Nukem Forever, and Descent3. These 3DNow! optimized titles will deliver an enhanced gaming experience on systems using an AMD-K6(R)-2, AMD-K6-III, or AMD-K7(TM) processor.

All of the top graphic accelerator developers including 3Dfx, ATI, Matrox, and nVidia are shipping optimizations for the 3DNow! technology in their 3D graphics accelerator drivers. 3DNow! technology is also supported in Microsoft's DirectX 6.x application programming interface (API), as well as the OpenGL graphics development standard developed by Silicon Graphics. Applications written to the DirectX 6.x API seamlessly take advantage of 3DNow! technology to enable fast geometry processing power which enhances gameplay.

3DNow! technology has also been incorporated into non-gaming applications such as IBM's ViaVoice, Live Art 98, Total Home 3D Deluxe and a number of PC DVD players. 3DNow! implementations have resulted in faster voice recognition, better quality images, faster rendering times with better lighting, and soft DVD playback in PCs at lower system price points.

AMD's Developer Relations Program

AMD's extensive developer relations program provides strategic software and hardware developers with the resources and technical support required to enhance the performance of their products through integrated support for 3DNow! technology. Additional AMD support includes a complete 3DNow! software developer kit including constantly updated software tools, on-line technical support, comprehensive documentation and one-on-one training sessions.

Innovative 3DNow!(TM) Technology Leads Industry -0-

3DNow! technology has received numerous industry awards, including: -- Most Innovative Technology of the Year for 1998 (Maximum PC) -- Technical Innovation Award for 1998 (PC Magazine) -- Hardware Breakthrough of the Year (PC Games) -- Technology of the Year (Game Asylum) -0-

AMD pioneered 3D and multimedia instruction extensions with the introduction of the AMD-K6-2 processor in May 1998. AMD's 3DNow! technology is a set of 21 processor instructions using superscalar SIMD (Single Instruction Multiple Data) performance capabilities to significantly improve the processor's ability to handle floating-point calculations, dramatically improving 3D graphics, audio and or multimedia performance for PC users. 6 SIMD functionality enables AMD processors to execute multiple floating-point calculations per clock cycle, resulting in a more realistic visual computing experience when supported within software or hardware. 3DNow! technology was developed in collaboration with key partners -- including Microsoft(R), a host of other software makers, and many independent hardware vendors.

This collaboration provides developers with the ability to deliver fast, more realistic 3D graphics applications based on the latest technologies. New optimized titles continue to be added. For a complete list of hardware and software products that support 3DNow! technology, visit the AMD web site at

About AMD

AMD is a global supplier of integrated circuits for the personal and networked computer and communications markets. AMD produces processors, flash memories, programmable logic devices, and products for communications and networking applications. Founded in 1969 and based in Sunnyvale, AMD had revenues of $2.5 billion in 1998. (NYSE:AMD).

Cautionary Statement Investors are cautioned that all forward-looking statements of management's expectations involve risks and uncertainties that could cause actual results to differ materially from current expectations. Such risks and uncertainties include whether the alliance described herein will result in the expected benefits and be successful. Investors are urged to consult the risks and uncertainties detailed in the company reports filed with the Securities and Exchange Commission.

WORLD WIDE WEB: Press announcements and other information about AMD are available on the Internet via the World Wide Web. Type at the URL prompt.

NOTE TO EDITORS: Readers may obtain additional information by calling 800/222-9323 or 408/749-5703.

AMD, the AMD logo, K6, 3DNow!,AMD-K7 and combinations thereof are trademarks, and AMD-K6 is a registered trademark of Advanced Micro Devices, Inc.

Microsoft is a registered trademark of Microsoft Corporation.

--30--dl/sf* azs/sf CONTACT: AMD

Drew P
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