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Non-Tech : Boron Lepore and Associates--is now the time to buy?
BLPG 0.1000+9.9%Jun 20 4:00 PM EDT

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To: kendall harmon who wrote ()2/4/1999 10:40:00 PM
From: kendall harmon   of 11
Earlier this year Tom Bleakley of the Nicholas Applegate
Emerging Growth Fund, provides the
following stock ideas on Boron, LePore &
Associates (BLPG 29 3/4).

Many drug companies are pumping out more
and more new drugs each year. When a new
product is put out by a large pharmaceutical
company, the sales force of that company
usually focuses on that new product and
sometimes less focus is put on existing
products. Boron, LePore & Associates
(BLA) is a company that will help will pick up
the slack if a pharmaceutical company needs
help promoting new or existing products.
BLA provides outsourced promotional,
marketing, and educational services to the
pharmaceutical industry.

"BLA has won a number of contracts," says
Tom Bleakley of the Nicholas Applegate
Emerging Growth Fund, "They are being
driven by a large number of pharmaceutical
and drug products coming onto the market."

Tom thinks BLA will grow earnings around
35% to 40% annually over the next couple of
years and sees $0.80 for 1998 and between
$1.10 and $1.20 for 1999. He adds that
BLA will most likely sign some more
contracts between now and the end of this
year, which should give some upside to
earnings expectations for next year. "I would
not be surprised to see it trading in the $45
area within the next 12 months," he says.

Note that the COO has now backed the lower end of these estimates, coming in at 1.10. This produces a traget of 40 at least!

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