Rocky Mountain Chocolate Factory Chooses CSI's ERNEX(tm) System|
Offering ERNEX Real Time Points And E-Gift Cards
CSI Credit Systems International Inc. announces that the Rocky
Mountain Chocolate Factory, a Burnaby based confectionery company, will launch a customer loyalty program using CSI's ERNEX system and CSI's GT-100 terminals for all its corporate-owned locations in Canada.
Rocky Mountain Chocolate Factory owns 11 stores and has franchised an additional seventeen (17) stores throughout Canada. The company specializes in quality, hand-made chocolate and confectionery products. The GT-100 terminals will enable Rocky Mountain to launch the ERNEX E-Gift Card, an electronic plastic card gift certificate, and the ERNEX real time points system. CSI is developing a real-time points program to replace Rocky Mountain's existing discount based loyalty program that will allow Rocky Mountain Chocolate Factory to track high-value customers and market to them more effectively. The ERNEX programs will be initially launched at the 11 corporate-owned stores. The terminal system will also handle all credit and Interac processing for the stores. Installation is targeted for early spring.
Rocky Mountain Chocolate Factory's Canadian operation is owned by
Immaculate Confections, of Burnaby, BC. There are 221 Rocky Mountain
Chocolate Factory Stores in the United States with headquarters in Durango, CO.
"CSI has an innovative solution which fits with our culture." Says Rocky Mountain President Brian Kerzner, "The real-time aspect of ERNEX ensures simplicity, security, and excitement for both our stores and, more importantly, our customers.".
"We are very excited with Rocky Mountain Chocolate Factory's decision to use the ERNEX system." said James Christensen, President "Rocky Mountain is a leader in their chosen field and will be an excellent partner to showcase ERNEX".
CSI Credit Systems International Inc. is a transaction information company specializing in business-to-customer transactions. CSI offers retail businesses the opportunity to market products and services on a customer specific basis through a comprehensive and fully integrated network of customer information gathering software and hardware
TEL: (604) 415-1517 J. Caren Holtby, Corporate Communications