FVHI selected for Bertelsmann's Online Bookselling.|
(First Lafferty Group And Financial Industry Foundation, then E-Trade, and now four days later, Bertelsmann's AG. It seems pretty clear that more major contracts will be coming soon. 4Q should be very interesting.)
FIRST VIRTUAL SELECTED TO MANAGE E-MESSAGING SERVICES FOR
BOL, BERTELSMANN'S ONLINE BOOKSELLING VENTURE
Personalized Messaging Campaigns Will Support Online Sales
SAN DIEGO -- Nov. 4, 1998 -- First Virtual Holdings Inc.
(NASDAQ: FVHI), a leader in advanced messaging systems for
Internet commerce, today announced it has been selected to
provide comprehensive messaging services to support online
book sales for BOL, the upcoming global online bookselling
venture of Bertelsmann AG. First Virtual's solution, the
Interactive Messaging Platform (IMP), is the cornerstone
technology that will drive the international marketing
efforts to deliver customized e-messaging campaigns in five
languages to BOL customers worldwide.
"Retailers like BOL are turning to personalized e-messaging
as a way to strengthen customer relationships online," said
Keith S. Kendrick, president of First Virtual. "E-messaging
nurtures a sense of continuity by providing relevant
information to subscribers. The message is anticipated,
carefully targeted and customized to qualified recipients.
All of this adds up to delivering the right message to the
right person at the right time."
The agreement calls for First Virtual to manage all phases
of BOL's messaging, including message campaign production,
distribution, response-handling and tracking. First
Virtual's Interactive Messaging Platform will drive the
delivery of a customized and personalized e-mail customer
newsletter including a broad range of information and timely
topics from online shopping deals to bestseller items. The
IMP also delivers e-messages that are optimized for visual
appeal. This presentation optimization ensures that
customers receive the most visually and functionally
advanced message designed by BOL.
"Customer focus is central to BOL, and e-mail outreach is
one of the primary means of providing our customers with
timely, personalized information and service," said Chip
Austin, CEO of BOL. "Our partnership with First Virtual
will enable us to communicate and interact directly with
customers around the world through the power of personalized